{"id":7342,"date":"2019-10-28T10:20:57","date_gmt":"2019-10-28T14:20:57","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/"},"modified":"2019-10-28T11:29:37","modified_gmt":"2019-10-28T15:29:37","slug":"couples-therapy-gets-danish-treatment","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/","title":{"rendered":"Couples Therapy Gets Danish Treatment"},"content":{"rendered":"

Magnify Media has licensed NRK\u2019s short-form comedy series Couples Therapy<\/em> to DR Denmark, which is in production on a local version of the format.<\/p>\n

DR has committed itself to two seasons of the scripted comedy: a first run of 6×12 minutes, followed by four Christmas specials of 12 minutes each. The Danish production heavyweight Nordisk Film TV is now producing the first season, which is due to air on DR in the fourth quarter of this year.<\/p>\n

Couples Therapy<\/em> was originally produced by the Norwegian indie Seefood TV for NRK, for whom it has been a ratings hit. Now heading into its fourth season on the Norwegian public broadcaster, the show\u2019s take on relationship counseling earned it the title of Norway\u2019s most-watched series of 2018.<\/p>\n

Each short-form episode sees a mismatched couple attend a therapy session in an effort to resolve an issue\u2014money, sex, infidelity\u2014that is causing them problems. All the primary characters are played by the same comedy actor in the comedic and relatable exploration of relationship dynamics.<\/p>\n

A 10-episode run of Couples Therapy<\/em> also premiered this weekend on Kanal 5 in Sweden, produced by Jarowskij with Swedish television hostess, actress and comedian Christine Meltzer playing the lead.<\/p>\n

Aleksander Herresthal, chief content officer at Seefood TV, said: \u201cCouples Therapy<\/em> has been a huge success for us in Norway and we are currently writing season four for NRK. We are incredibly excited about Denmark making local versions of the series and believe the format has great potential to be produced in many territories. In Norway, Couples Therapy<\/em> has led the digital shift as over 50% of viewers have viewed the format on NRK’s streaming service. Hopefully the program can have the same effect in other countries.\u201d<\/p>\n

Cecilia Ingebrigtsen, who brokered the deal as head of format sales for Germany and the Nordic territories for Magnify Media, said: \u201cThis deal with DR is further proof that short-form scripted entertainment\u2014which is a far less risky financial investment than long-form scripted\u2014is providing a real shot in the arm for the formats business. And it\u2019s also true to say that a disproportionate number of these shows are coming out of the Nordic territories, which has a long and strong track record in \u2018entertainment with a purpose.\u2019 In the case of Couples Therapy<\/em>, it\u2019s more a case of \u2018hilarity with a purpose\u2019\u2014this format will make you cry with laughter while revealing universal truths about relationships, what goes wrong with them and how they be put right.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Magnify Media has licensed NRK\u2019s short-form comedy series Couples Therapy to DR Denmark, which is in production on a local version of the format.<\/p>\n","protected":false},"author":1049,"featured_media":7343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1922,1923,1043,214,244,1928],"class_list":["post-7342","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-couples-therapy","tag-dr-denmark","tag-magnify-media","tag-nordisk-film-tv","tag-nrk","tag-seefood-tv","pmpro-has-access"],"yoast_head":"\nCouples Therapy Gets Danish Treatment - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Couples Therapy Gets Danish Treatment - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Magnify Media has licensed NRK\u2019s short-form comedy series Couples Therapy to DR Denmark, which is in production on a local version of the format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T14:20:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-28T15:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/Couples-Therapy-Magnify-DR-1019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/\",\"name\":\"Couples Therapy Gets Danish Treatment - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-10-28T14:20:57+00:00\",\"dateModified\":\"2019-10-28T15:29:37+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/couples-therapy-gets-danish-treatment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Couples Therapy Gets Danish Treatment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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