{"id":7288,"date":"2019-10-14T06:38:41","date_gmt":"2019-10-14T10:38:41","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/endemol-shine-hunan-tv-new-co-dev-pact\/"},"modified":"2019-10-14T10:54:36","modified_gmt":"2019-10-14T14:54:36","slug":"endemol-shine-hunan-tv-in-new-co-dev-pact","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/endemol-shine-hunan-tv-in-new-co-dev-pact\/","title":{"rendered":"Endemol Shine, Hunan TV in New Co-Dev Pact"},"content":{"rendered":"<p>Endemol Shine China and Hunan TV have inked a co-development partnership on <em>Sing or Spin<\/em>, a brand-new prime-time entertainment format.<\/p>\n<p>The project was developed as part of Hunan TV\u2019s Biu Project, an initiative set up to create a new pipeline of pilots for the broadcaster. <em>Sing or Spin<\/em>\u00a0sees aspiring singers performing on a revolving stage that lets them know how well they are scoring with the judges.<\/p>\n<p>The co-development team for\u00a0<em>Sing or Spin\u00a0<\/em>is led by Rebecca De Young, Endemol Shine China\u2019s head of content, and Lester Hu, Hunan TV\u2019s head of formats and international business.<\/p>\n<p>William Tan, managing director of Endemol Shine China, noted, \u201cThis deal is part of our ongoing approach to long-term strategic partnerships for non-scripted programming in China and we\u2019re excited to once again co-develop a new format with Hunan TV. They are undoubtedly one of China\u2019s top players with a schedule packed with original and creative output. We firmly believe such cooperation benefits both parties and will enable us to elevate the Chinese market internationally.\u201d<\/p>\n<p>Lisa Perrin, CEO of creative networks at Endemol Shine Group, added, \u201cWe are thrilled that our talented creatives at Endemol Shine China have joined forces with the equally brilliant Hunan TV to co-develop a format which has huge potential to entertain audiences not only in China but also globally.\u201d<\/p>\n<p>Hunan TV&#8217;s Hu added, \u201c<em>Sing or Spin<\/em> is a milestone co-development which reinforces our strategy to partner with international content creators to bring original Chinese TV formats to the global market. As we continue our hunt for fresh new format ideas that work in China and the rest of the world, it\u2019s fantastic to launch our third prime-time entertainment show developed through\u00a0Biu Project at MIPCOM. We\u2019ll be back in Cannes next year when we partner with Reed MIDEM for the first time ever at the MIP Formats International Pitch.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Endemol Shine China and Hunan TV have inked a co-development partnership on Sing or Spin, a brand-new prime-time entertainment format.<\/p>\n","protected":false},"author":290,"featured_media":7289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[374,375,1511],"class_list":["post-7288","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-endemol-shine-china","tag-endemol-shine-group","tag-hunan-tv","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Endemol Shine, Hunan TV in New Co-Dev Pact - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-hunan-tv-in-new-co-dev-pact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Endemol Shine, Hunan TV in New Co-Dev Pact - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Endemol Shine China and Hunan TV have inked a co-development partnership on Sing or Spin, a brand-new prime-time entertainment format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-hunan-tv-in-new-co-dev-pact\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-14T10:38:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-14T14:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/sing-spin-1019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-hunan-tv-in-new-co-dev-pact\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-hunan-tv-in-new-co-dev-pact\/\",\"name\":\"Endemol Shine, Hunan TV in New Co-Dev Pact - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-10-14T10:38:41+00:00\",\"dateModified\":\"2019-10-14T14:54:36+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-hunan-tv-in-new-co-dev-pact\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-hunan-tv-in-new-co-dev-pact\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-hunan-tv-in-new-co-dev-pact\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Endemol Shine, Hunan TV in New Co-Dev Pact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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