{"id":7166,"date":"2019-09-09T09:00:19","date_gmt":"2019-09-09T13:00:19","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2019-09-10T09:28:36","modified_gmt":"2019-09-10T13:28:36","slug":"ntvs-crime-drama-travels","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/ntvs-crime-drama-travels\/","title":{"rendered":"NTV\u2019s Crime Drama Travels"},"content":{"rendered":"

Timur Weinstein, NTV Broadcasting Company\u2019s general producer, talks to <\/em>TV Formats about how NTV’s crime dramas are being adapted as scripted formats.<\/em><\/p>\n

NTV\u2019s catalog has more than 2,500 hours of content and more than half are crime dramas. \u201cWe are the top producers of criminal genre series in Russia, which means a great selection of amazing formats,\u201d says Timur Weinstein, NTV Broadcasting Company\u2019s general producer. \u201cEvery year we bring up to 500 hours of brand-new projects with us. So just imagine how many original stories and new untapped cases are waiting to be adapted and distributed worldwide. International audiences are hungry for new original ideas and content, so our shows travel to India, Israel, France and many other countries.\u201d<\/p>\n

He adds that the marketplace is looking for original stories that are rooted in local culture, but have universal values\u2014making them ripe for adaptation. \u201cNTV projects feature lots of action, strong characters and unpredictable plot twists, and it makes them easily adaptable for any market,\u201d Weinstein says.<\/p>\n

\u201cWe all know that crime dramas hold the highest share of demand worldwide; people always want this kind of content,\u201d he continues. \u201cWhat they also want is originality and our series have just that. We love to create mixed-genre projects where the viewers are exposed to unpredictable twists, where they cannot guess what happens next. We achieve that by experimenting with genres.\u201d For example, by blending thriller elements with a melodrama like in Shadow Behind<\/em> or thriller with crime and fantasy elements as in Beyond Death<\/em>.<\/p>\n

\u201cTo make our shows stand out even more, we use top experts who help us shape the stories to make them realistic and believable,\u201d Weinstein says. \u201cWe use real-life cases directly or create series that are based on true events. For example, Death Highway<\/em>, bought by Armoza Formats, has originated from a real criminal case about a GTA gang attacking motorists on the M4 highway.\u201d<\/p>\n

The popularity of crime dramas in the scripted-format marketplace comes down to the characters, he says. \u201cCriminal dramas have the best way of showcasing different sides of human nature, and this is what we do well: create strong characters. Action and crime \"***Image***\"usually push the characters to the edge, they reveal the darkest personality traits and that keeps the audience hooked.\u201d<\/p>\n

NTV\u2019s Paper Pusher<\/em> tells the story of a small, quiet man who, when put under pressure, turns into a really strong, even ruthless person. The series scored a 17-percent viewing share and a second season is on the way.<\/p>\n

Meanwhile, Dinosaur<\/em> takes viewers on a rollercoaster journey, where an old criminal who\u2019s always been a lone wolf, transforms into a loving family man. He has to choose between his criminal ways or his family and, at the same time, he has to be a role model for his granddaughter. \u201cThe skillfully intertwined character\u2019s personal issues and the strong action component made the series super popular,\u201d says Weinstein. \u201cits ratings skyrocketed to 20.7 percent, leaving behind all other channels.\u201d Season two is in production.<\/p>\n

Some of NTV\u2019s scripted titles that have been licensed as formats include the mystical thrillers Sleepers<\/em> and Death Highway<\/em>, and the criminal dramas\/thrillers Schubert<\/em> and The Crow<\/em>. Weinstein teases that there are a few others that NTV Broadcasting Company isn\u2019t ready to talk about just yet. \u201cWe are planning to announce several new format licensing deals with major international distributors in France, Poland, the MENA region and India. This is really exciting and will give our crime dramas an even bigger international footprint.\u201d<\/p>\n

As for target markets, the scripted-format sales have been most successful in Europe, notably in Eastern Europe, but lately there has been strong interest from Asia and the MENA region.<\/p>\n

For MIPCOM, NTV Broadcasting Company is looking to further its scripted-format business with deals on Invisible Target<\/em>, about a man with a photographic memory who works for a powerful mafia cartel that murders his beloved girlfriend when he tries to run away. He secures protective custody from the authorities in return for his testimony against the cartel, but his old life is hard to escape. Paper Pusher <\/em>and Dinosaur <\/em>are also in the spotlight for format adaptations. As is Reluctant Hero<\/em>, about a man with an inoperable brain tumor who has nothing left to lose and attempts suicide. The police offer who saves his life comes up with a proposal: he is to take part in risky operations, since death is already inevitable. However, when the man learns his tumor has shrunk, he now literally has to be a hero to stay alive.<\/p>\n

\u201cGood series always tell a great story about human nature and human relations, and that\u2019s why dramas travel so well\u2014we all speak the same language when it comes to emotions,\u201d says Weinstein.<\/p>\n","protected":false},"excerpt":{"rendered":"

Timur Weinstein, NTV Broadcasting Company\u2019s general producer, on how NTV’s crime dramas are being adapted as scripted formats.<\/p>\n","protected":false},"author":350,"featured_media":7167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1032,1833,1832],"class_list":["post-7166","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-ntv","tag-ntv-broadcasting-company","tag-timur-weinstein","pmpro-has-access"],"yoast_head":"\nNTV\u2019s Crime Drama Travels - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/ntvs-crime-drama-travels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NTV\u2019s Crime Drama Travels - 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