{"id":7147,"date":"2019-08-26T09:00:03","date_gmt":"2019-08-26T13:00:03","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2019-08-27T09:03:22","modified_gmt":"2019-08-27T13:03:22","slug":"case-study-temptation-island","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/case-study-temptation-island\/","title":{"rendered":"Case Study: Temptation Island"},"content":{"rendered":"

Carlotta Rossi Spencer, head of format acquisitions for Banijay Group, talks to <\/em>TV Formats about what keeps people tuning into Temptation Island more than a decade and a half after it first premiered.<\/em><\/p>\n

The seven deadly sins are alive and well on Temptation Island<\/em>\u2014or, as it\u2019s better known, Maui\u2014and audiences have been faithfully tuning in to the reboot of the early-2000s classic reality format on USA Network since the premiere of its fourth season in January. Produced by Banijay Studios North America, Temptation Island<\/em> had been on hiatus in the U.S. since 2003, when the last of its original three seasons petered out. Taking a hint from the show\u2019s successful Italian version, USA\u2019s revamp has been repositioned more positively this time around, with four sets of couples navigating the \u201cultimate relationship test\u201d rather than the \u201cultimate temptation\u201d as viewers watch the couples\u2014who are all at a crossroads in their relationships\u2014fend off the siren songs of the singles who surround them.<\/p>\n

Since the show\u2019s original run in the U.S., it has remained on air around the world in various countries, with distribution rights for the series held by Banijay Group, which is spearheading the show\u2019s revival. My Big Fat Obnoxious Fianc\u00e9<\/em> and Joe Millionaire <\/em>creators Jean-Michel Michenaud and Chris Cowan\u2014under the banner of Rocket Science\"***Image***\" Laboratories\u2014developed the show when reality TV was still in its infancy, and it has now become a worldwide brand powerhouse.<\/p>\n

The pillars of the show remain intact, with the dating duos ultimately deciding whether to stay together or call it quits after their emotionally exhausting stay on the island. According to Spencer, the real crux of the show lies in the \u201craw emotion, psychological exploration, voyeurism and confrontation\u201d it offers, universal themes that have shamelessly drawn audiences in since the dawn of reality TV. \u201cWe believe it is the portrayal of real and honest human behaviors and emotions\u201d that keeps people tuned in more than a decade and a half later, she says. Of course, the bikini-clad harem of buxom bachelorettes and their equally enticing male counterparts don\u2019t make for bad viewing, either.<\/p>\n

Since first airing in the U.S. on FOX back in 2001, the show has traveled around the world, with the idea for a more positive-skewing reboot starting in Italy, where the show is currently in its sixth season, alongside two seasons of the spin-off Temptation Island VIP<\/em>. After striking a chord with audiences there, Banijay Studios North America brought the idea to USA Network, where the show has since landed and performed well in its Tuesday night slot. \u201cThe focus of the show has shifted from the singles being there only to tempt, to the couples going through a very emotional journey and the singles being there to also support them,\u201d Spencer says. \u201cIn this journey, tempting and failing is part of the game.\u201d<\/p>\n

There have been over 25 adaptations of the reality juggernaut to date, with new commissions recently coming in from New Zealand (Screentime New Zealand for TVNZ), Germany (Banijay Productions for RTL and TV Now) and Spain (Cuarzo TV for Mediaset Espa\u00f1a), marking the show\u2019s first Spanish-language adaptation. \u201cThe U.S. finished tape has also been acquired by E! in the U.K., Bell Media in Canada for its top-rated channels and Nelonen in Finland, which is also in its fifth season on the local remake,\u201d Spencer says.<\/p>\n

\u201cWhile all carry the same traits, there have been a few adaptive elements across certain territories,\u201d Spencer continues. New to the show are the \u201cmessage in a box\u201d component, which allows couples to send each other 30-second videos; the \u201cdaytime videos,\u201d which function as lighter versions of \u201cbonfire meetings,\u201d the periodic, drama-inducing beachside get-togethers that propel the show\u2019s plot forward as couples watch video clips showcasing each other\u2019s antics; and the possibility for any member of the couple to ask for such a meeting with their other half at any time\u2014”all of which are optional elements for producers” as the format travels and evolves, Spencer says.<\/p>\n

\u201cAs well as the on-screen tweaks, there are the add-ons and commercial options associated with the format,\u201d Spencer adds. \u201cNow, there is a show companion app, a Banijay-owned music library and even a board game, redefining this format as a brand, not just a show.\u201d<\/p>\n

USA Network ordered a second season of the show for U.S. audiences just one month after its premiere proved a ratings success for the network. The new season debuts on October 10. With a sophomore American run on the horizon\u2014and a revised, less subversive ethos that seems to have audiences hooked\u2014the sun has yet to set on Temptation Island<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carlotta Rossi Spencer, head of format acquisitions for Banijay Group, talks about what keeps people tuning into the reality format more than a decade and a half after it first premiered. <\/p>\n","protected":false},"author":1049,"featured_media":7148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[299,340,1821,1461],"class_list":["post-7147","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-banijay-group","tag-banijay-studios-north-america","tag-carlotta-rossi-spencer","tag-temptation-island","pmpro-has-access"],"yoast_head":"\nCase Study: Temptation Island - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/case-study-temptation-island\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Temptation Island - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Carlotta Rossi Spencer, head of format acquisitions for Banijay Group, talks about what keeps people tuning into the reality format more than a decade and a half after it first premiered.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/case-study-temptation-island\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-26T13:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-27T13:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/2019-08-23-sqaure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"295\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/case-study-temptation-island\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/case-study-temptation-island\/\",\"name\":\"Case Study: Temptation Island - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-08-26T13:00:03+00:00\",\"dateModified\":\"2019-08-27T13:03:22+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/case-study-temptation-island\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/case-study-temptation-island\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/case-study-temptation-island\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: Temptation Island\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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