{"id":7110,"date":"2019-07-29T09:00:47","date_gmt":"2019-07-29T13:00:47","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2019-07-30T09:24:29","modified_gmt":"2019-07-30T13:24:29","slug":"the-unique-format-of-the-four","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/the-unique-format-of-the-four\/","title":{"rendered":"The Unique Format of The Four"},"content":{"rendered":"

Nehama Cohen, Armoza Formats\u2019 head of development, talks to <\/em>TV Formats about the TV singing competition format The Four that has so far aired in eight territories.<\/em><\/p>\n

Armoza Formats\u2019 The Four<\/em> kicks off in the exact opposite way that you might expect a TV singing competition to start: by crowning four finalists. The chosen finalists\u2019 goal for the rest of the season is to then hold onto their spot at the top and avoid being dethroned by the seemingly endless current of \u201cchallengers\u201d that vie for their seats. It\u2019s this fresh, seemingly backward structure that sets the music format apart from the rest in a market thick with titles that promise to find the next singing sensation, a charge brought about by star-making global megahits like Idol <\/em>and The Voice<\/em>.<\/p>\n

\u201cSinging competitions have always been such a strong and successful genre in the TV industry and a genre that viewers will always connect to,\u201d says Cohen. \u201cWe gave a lot of thought as to how we could create a new and fresh \"***Image***\"show that would provide viewers with a different experience without destroying all of the elements they already love in singing competitions.\u201d<\/p>\n

The format also features another unique element: there are no stage auditions. \u201cIn these [auditions], you have many characters to remember and it takes a few episodes before the actual competition starts and when the viewers can become emotionally engaged in each contestant,\u201d Cohen says. Since the audience knows that the four chosen singers have been selected by industry experts, they can immediately connect to one or more of them, knowing that they are talented performers who are bound to put on a great show. The audience still has to stay on its toes, though, as\u2014unlike competitions with a more structured elimination schedule\u2014any one of \u2018The Four\u2019 can be knocked out of their spot at any moment. \u201cEssentially, it\u2019s like the reality version of Game of Thrones<\/em>, where no one is safe, and everyone is competing to overthrow the current owners of the throne,\u201d Cohen says.<\/p>\n

The show\u2019s unique format also provides the aspirant champions in the four lucky seats with a certain measure of control over their destiny, one that they wouldn\u2019t be afforded on other competition shows. \u201cThe contestants aren\u2019t competing against hundreds of other singers, so they are able to have true control over their own path on the show,\u201d Cohen contends. \u201cEach new contestant knows who their four potential competitors are and this enables them to assess the best strategy to get a seat\u2014decide who to battle and what type of performance you need to give to win over the crowd. By giving the power back to the contestants, their voices come through clearly, showing viewers a clear picture of who each contestant is and engaging them with the show on a deeper level.\u201d<\/p>\n

The Four<\/em> also offers viewers and contestants alike a taste of what it\u2019s really like in the notoriously cut-throat entertainment business. In an effort to prepare the finalists for what\u2019s to come should they \u201cmake it\u201d in the music industry, the show ensures that the contestants learn that they could be on top of the world one day and relegated into dreaded irrelevancy the next. \u201cTo continue to stay on top, your fans must continue to like you more than the \u2018next big thing,\u2019\u201d Cohen says. \u201cThe Four <\/em>does this by showing that no one is really safe in the industry and that you need to keep performing your heart out to be the best, by out-singing the \u2018new kids on the block.\u2019\u201d<\/p>\n

Since its launch in 2017, The Four <\/em>has aired in eight territories\u2014including for two seasons on FOX in the U.S., featuring the likes of Sean \u201cDiddy\u201d Combs and DJ Khaled in the judges\u2019 seats\u2014and been commissioned in several more. Last month, Armoza Formats closed a pan-Balkan deal that will see the show air in Macedonia and Bosnia, as well as in Serbia and Montenegro on PRVA come the fall. New commissions have also recently rolled in from Greece, Spain and Poland, and previously from Russia, Canada and India, among others.<\/p>\n

There\u2019s strong momentum right now for the show in LatAm, too, Cohen says, with Brazil\u2019s Record TV recently ordering a second season of the show after a successful freshman run, and The Four<\/em>\u2019s Peruvian version has been going strong for four seasons, including one season of the spin-off The Four: Dance Battles<\/em>. Canal 1 in Colombia has come on board for the series as well. \u201cBased on the path of The Four<\/em>\u2019s success, we feel that in the coming year the most likely territories to join in the success of the show will come from Europe and Asia\u201d in addition to LatAm opening up, Cohen says, \u201cAnd we are already working with new partners in these territories to make this a reality.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Nehama Cohen, Armoza Formats\u2019 head of development, talks about the TV singing competition format.<\/p>\n","protected":false},"author":1049,"featured_media":7111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[103,1795,1081],"class_list":["post-7110","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-armoza-formats","tag-nehama-cohen","tag-the-four","pmpro-has-access"],"yoast_head":"\nThe Unique Format of The Four - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/the-unique-format-of-the-four\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Unique Format of The Four - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Nehama Cohen, Armoza Formats\u2019 head of development, talks about the TV singing competition format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/the-unique-format-of-the-four\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-29T13:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-30T13:24:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/2019-07-26-The-Four-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-unique-format-of-the-four\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/the-unique-format-of-the-four\/\",\"name\":\"The Unique Format of The Four - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-07-29T13:00:47+00:00\",\"dateModified\":\"2019-07-30T13:24:29+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-unique-format-of-the-four\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/the-unique-format-of-the-four\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-unique-format-of-the-four\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Unique Format of The Four\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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