{"id":7090,"date":"2019-07-18T10:30:59","date_gmt":"2019-07-18T14:30:59","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/armozas-format-ordered-italy\/"},"modified":"2019-07-18T10:32:17","modified_gmt":"2019-07-18T14:32:17","slug":"armozas-how-to-be-format-ordered-in-italy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/","title":{"rendered":"Armoza&#8217;s How to Be Format Ordered in Italy"},"content":{"rendered":"<p>Armoza Formats\u2019 <em>How to Be<\/em>, a celebrity interview show, has been commissioned by the public broadcaster Rai 2 in Italy for a local adaptation.<\/p>\n<p>Produced by Zero Stories, the Italian version of <em>How to Be<\/em> will be hosted by Ubaldo Pantani, who will chat with such celebrity guests as rapper and judge of <em>The Voice Italy<\/em> J-Ax, anchorman Giancarlo Magalli, former tennis player Adriano Panatta and two-Michelin-star chef Gianfranco Vissani. It will begin airing on Rai 2 later this week.<\/p>\n<p><em>How to Be<\/em> was originally developed by Artza Productions in collaboration with Armoza Formats. The format flips the interview process on its head with a role reversal finale in each episode that allows celebrities to confront themselves and ask the kinds of personal questions they\u2019d never answer in a regular interview.<\/p>\n<p>Avi Armoza, CEO of Armoza Formats, said: \u201c<em>How to Be<\/em> offers a unique perspective into the lives of celebrities by using a role reversal process that brings out the star\u2019s deepest truths and most authentic stories. We look forward to building these experiences with Rai 2 and sharing them with viewers across the country.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Armoza Formats\u2019 How to Be, a celebrity interview show, has been commissioned by the public broadcaster Rai 2 in Italy for a local adaptation.<\/p>\n","protected":false},"author":1033,"featured_media":7091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[103,240,1320],"class_list":["post-7090","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-armoza-formats","tag-how-to-be","tag-rai-2","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Armoza&#039;s How to Be Format Ordered in Italy - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armoza&#039;s How to Be Format Ordered in Italy - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Armoza Formats\u2019 How to Be, a celebrity interview show, has been commissioned by the public broadcaster Rai 2 in Italy for a local adaptation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-18T14:30:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-18T14:32:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/How-to-Be-Italy-Armoza-Rai-719.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/\",\"name\":\"Armoza's How to Be Format Ordered in Italy - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-07-18T14:30:59+00:00\",\"dateModified\":\"2019-07-18T14:32:17+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Armoza&#8217;s How to Be Format Ordered in Italy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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