{"id":7090,"date":"2019-07-18T10:30:59","date_gmt":"2019-07-18T14:30:59","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/armozas-format-ordered-italy\/"},"modified":"2019-07-18T10:32:17","modified_gmt":"2019-07-18T14:32:17","slug":"armozas-how-to-be-format-ordered-in-italy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-format-ordered-in-italy\/","title":{"rendered":"Armoza’s How to Be Format Ordered in Italy"},"content":{"rendered":"
Armoza Formats\u2019 How to Be<\/em>, a celebrity interview show, has been commissioned by the public broadcaster Rai 2 in Italy for a local adaptation.<\/p>\n Produced by Zero Stories, the Italian version of How to Be<\/em> will be hosted by Ubaldo Pantani, who will chat with such celebrity guests as rapper and judge of The Voice Italy<\/em> J-Ax, anchorman Giancarlo Magalli, former tennis player Adriano Panatta and two-Michelin-star chef Gianfranco Vissani. It will begin airing on Rai 2 later this week.<\/p>\n How to Be<\/em> was originally developed by Artza Productions in collaboration with Armoza Formats. The format flips the interview process on its head with a role reversal finale in each episode that allows celebrities to confront themselves and ask the kinds of personal questions they\u2019d never answer in a regular interview.<\/p>\n Avi Armoza, CEO of Armoza Formats, said: \u201cHow to Be<\/em> offers a unique perspective into the lives of celebrities by using a role reversal process that brings out the star\u2019s deepest truths and most authentic stories. We look forward to building these experiences with Rai 2 and sharing them with viewers across the country.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Armoza Formats\u2019 How to Be, a celebrity interview show, has been commissioned by the public broadcaster Rai 2 in Italy for a local adaptation.<\/p>\n","protected":false},"author":1033,"featured_media":7091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[103,240,1320],"class_list":["post-7090","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-armoza-formats","tag-how-to-be","tag-rai-2","pmpro-has-access"],"yoast_head":"\n