{"id":7080,"date":"2019-07-15T09:00:37","date_gmt":"2019-07-15T13:00:37","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2019-07-16T09:54:34","modified_gmt":"2019-07-16T13:54:34","slug":"gma-drama-formats-take-latam-asian-markets-by-storm","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/gma-drama-formats-take-latam-asian-markets-by-storm\/","title":{"rendered":"GMA Drama Formats Take LatAm, Asian Markets by Storm"},"content":{"rendered":"

Nearly ten scripted format titles from GMA Worldwide\u2019s catalog have sold across Asia and Latin America to be remade for local audiences, a feat made possible, according to company VP Roxanne J. Barcelona, due to the relatable themes of family values, faith and friendships.<\/em><\/p>\n

GMA has sent seven formats to Mexico, including Little Heiress<\/em>, which tells the story of Do\u00f1a Anastacia\u2019s struggle to determine the true heir to her fortune\u2014Jennifer, Michelle or Calilla. My Destiny <\/em>is about the prophesied meet-cute of true loves Lucas Matthew and Grace, while The Half Sisters\u00a0<\/em>follows non-identical twins Diana and Ashley, who share the same mother but not the same father. Three-year-old Ana becomes a feral child after she\u2019s kidnapped and isolated with only a dog as her companion in Until We Meet Again<\/em>, and My Superstar<\/em> is about a young IT graduate who agrees to pose \"***Image***\"as a contrarian actor\u2019s girlfriend. Fellow romance-focused series My One and Only Love<\/em> and The Other Mrs. Real<\/em> round out GMA\u2019s drama-format sales to Mexico.<\/p>\n

The Other Mrs. Real<\/em>, which shows a man facing the consequences of marrying two women, also sold into Vietnam, along with Losing Heaven<\/em>, a story about friends Ellery and Bridgitte, who both want to win the love of a man named Jonas. Cambodian audiences have been privy to a local adaptation of the GMA title Impostora<\/em>, which centers on a woman who goes under the knife to alter her disfigured face, only to learn too late that she\u2019s bound to assume another woman’s life and identity with her new one.<\/p>\n

\u201cWhile we are open to distributing our formats to all markets, we are targeting active producers in Southeast Asia, Central Asia and Latin America,\u201d Barcelona explains to TV Formats Weekly<\/em>, adding, \u201cTo date, Latin America is the biggest consumer of our scripted formats.\u201d<\/p>\n

But no matter into which territory a format is sold, GMA Worldwide is conscious to tailor the respective offerings to the sensibilities of the intended regional viewers. And while one format could have the potential to appeal to multiple markets, not all markets (and the audiences within them) are the same\u2014requiring tinkering to the universal larger-picture stories that are being told.<\/p>\n

\u201cWe make sure that the formats we offer in each market suit the audience\u2019s taste\u2014some markets prefer heavy dramas while some prefer light, rom-com themes,\u201d says Barcelona. \u201cWe also make sure that the scripts we offer to a particular territory are flexible enough to introduce local elements that will make it more appealing to their local viewers.\u201d<\/p>\n

In an effort to build relationships and broaden the reach of GMA Worldwide\u2019s offerings, collaborations with global partners are very much on the table for the company. \u201cWe aim to forge enduring partnerships with our clients, therefore, we do not only offer our formats for remake, but we are also open to co-production proposals,\u201d Barcelona says.<\/p>\n

Further, GMA is expanding the scope of the content it can present to buyers with unscripted formats, which it has already been promoting to clients in Asia. While there\u2019s been plenty of talk about Korea emerging as a new major exporter of unscripted formats with the success of The Masked Singer<\/em>, could GMA Worldwide lead the charge in raising the Philippines\u2019 global format profile?<\/p>\n","protected":false},"excerpt":{"rendered":"

GMA VP Roxanne J. Barcelona talks about how the company’s scripted formats’ relatable themes have helped them sell across Asia and Latin America.<\/p>\n","protected":false},"author":1033,"featured_media":7081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[725,766],"class_list":["post-7080","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-gma-worldwide","tag-roxanne-j-barcelona","pmpro-has-access"],"yoast_head":"\nGMA Drama Formats Take LatAm, Asian Markets by Storm - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/gma-drama-formats-take-latam-asian-markets-by-storm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GMA Drama Formats Take LatAm, Asian Markets by Storm - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"GMA VP Roxanne J. Barcelona talks about how the company's scripted formats' relatable themes have helped them sell across Asia and Latin America.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/gma-drama-formats-take-latam-asian-markets-by-storm\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-15T13:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-16T13:54:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/2019-07-12-the-other-mrs-real-no-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/gma-drama-formats-take-latam-asian-markets-by-storm\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/gma-drama-formats-take-latam-asian-markets-by-storm\/\",\"name\":\"GMA Drama Formats Take LatAm, Asian Markets by Storm - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-07-15T13:00:37+00:00\",\"dateModified\":\"2019-07-16T13:54:34+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/gma-drama-formats-take-latam-asian-markets-by-storm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/gma-drama-formats-take-latam-asian-markets-by-storm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/gma-drama-formats-take-latam-asian-markets-by-storm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GMA Drama Formats Take LatAm, Asian Markets by Storm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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