{"id":7042,"date":"2019-06-24T10:06:30","date_gmt":"2019-06-24T14:06:30","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/love-first-song-hits-right-notes\/"},"modified":"2019-06-25T09:33:49","modified_gmt":"2019-06-25T13:33:49","slug":"love-at-first-song-hits-the-right-notes","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/love-at-first-song-hits-the-right-notes\/","title":{"rendered":"Love at First Song Hits the Right Notes"},"content":{"rendered":"

Jihee Kim, head of global content development at CJ ENM, talks to <\/em>TV Formats about <\/em>Love at First Song (<\/em>LAFS), a format that mixes elements of dating and music shows and matches people who are looking for their soulmates through their musical tastes.<\/em><\/p>\n

The concept was one of the first projects to come from the global development arm of CJ ENM. It was born from the idea that someone’s taste in music can be a deal-breaker for a potential partner.<\/p>\n

\u201cOne of our colleagues was talking about her not-so-eventful date over the weekend and how though the guy seemed great, she couldn\u2019t get over the fact that he had bad taste in music,\u201d says Kim. “This got us questioning whether people could fall in love through music. Starting from this initial spark, we explored how it could translate within a music-based program.\u201d<\/p>\n

While developing the show, the team pinpointed that the concept could work really well in Vietnam, where the genres of dating and music are \u201cwidely popular, but at the same time, the market was so saturated with similar programs that viewers were looking for something fresh\u2014a unique twist on the genres,\u201d Kim says. \u201cWe pitched the idea of Love at First Song<\/em>, and it was successfully commissioned in Vietnam. After localizing the program to better fit the needs of the Vietnamese market, it aired successfully, and that was how Love at First Song<\/em> came to be.\u201d<\/p>\n

The original show launched in Vietnam on VTV3 in January 2018. It was number one in the ratings in Hanoi for 11 consecutive weeks and held onto the position for 13 out of 14 episodes, according to Kim. It boosted channel ratings by 30 percent, and the most-viewed clip on YouTube reached 55.6 million views.<\/p>\n

After Vietnam, Malaysia came on board, successfully adapting the show. It has also been commissioned in Korea, where it is currently in pre-production to air in August. The format has been optioned in a number of territories, including Denmark and, most recently, Australia. \u201cWe are still getting many offers from across the globe,\u201d says Kim.<\/p>\n

There\u2019s also an option on the format in the U.S. market, with the multihyphenate musician John Legend and American Idol <\/em>producer Simon Lythgoe working together to develop the series. Critical Content is developing and executive producing alongside Get Lifted and Legacy Productions. \u201cAs the U.S. is the biggest market in television, having a deal [there] is important,\u201d says Kim. \"***Image***\"\u201cIn March this year, when we released news about the option deal in the U.S. with John Legend, we had inquiries from many new territories. We can’t say for sure since LAFS<\/em> in the U.S. is still an option deal, but if you look at the case of one of our earlier hits, Grandpas Over Flowers<\/em> (Better Late Than Never<\/em>), format sales picked up positive momentum after broadcasting two seasons on NBC.\u201d Grandpas Over Flowers<\/em> has now been commissioned in more than ten territories.<\/p>\n

The premise of the Love at First Song<\/em> format is rooted in two universal concepts: music and dating. The show follows as people looking for love through music are matched based on their musical preferences and must practice for a duet without seeing one another. They will get to see each other for the first time during the duet, and they will continue to get to know one another and explore whether there is something between them through music. These are the beats that must remain central to the format\u2019s core, according to Kim.<\/p>\n

\u201cThe number of episodes the show consists of, the number of contestants that participate, the time allocated to each round, the activities, the competition the contestants face, these are all elements that can be and have been adapted in various versions,\u201d Kim says. For example, the Vietnamese version consists of 14 episodes and focuses more on the studio part of the format, whereas the Malaysian version consists of five episodes, with the next five episodes coming for season two. The Korean version will consist of ten episodes and will maintain a fairly even balance between the reality and studio aspects. \u201cThe format is flexible and can be adapted to fit the needs of each market as long as it maintains the core elements,” says Kim.<\/p>\n

And while details of the U.S. version are still under wraps, Kim does promise that \u201cthere will be more twists and turns that will create more drama and entertainment for all!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Jihee Kim, head of global content development at CJ ENM, talks about the format that matches people who are looking for their soulmates through their musical tastes.<\/p>\n","protected":false},"author":350,"featured_media":7043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1448,1771,1678],"class_list":["post-7042","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-cj-enm","tag-jihee-kim","tag-love-at-first-song","pmpro-has-access"],"yoast_head":"\nLove at First Song Hits the Right Notes - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/love-at-first-song-hits-the-right-notes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Love at First Song Hits the Right Notes - 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