{"id":6951,"date":"2019-04-22T09:41:49","date_gmt":"2019-04-22T13:41:49","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/atlantic-rabbit-films\/"},"modified":"2019-04-23T15:04:28","modified_gmt":"2019-04-23T19:04:28","slug":"over-the-atlantic-with-rabbit-films","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/over-the-atlantic-with-rabbit-films\/","title":{"rendered":"Over the Atlantic with Rabbit Films"},"content":{"rendered":"

Jonathan Tuovinen, the COO and head of international at Rabbit Films, talks to <\/em>TV Formats about the celebrity-centered original format <\/em>Over the Atlantic.\u00a0<\/span><\/em><\/p>\n

Six celebrities, a trained sailor and a medical professional are all in a sailboat and headed to the Canary Islands from the Caribbean. One celebrity leads the team. Technology cannot be used. How do they complete the voyage? This is not, as you may have thought, the start of a tricky riddle or clever joke; it\u2019s the basis of a successful original format from Rabbit Films that shows how a maritime adventure can double as a journey of self-discovery.<\/p>\n

In Over the Atlantic<\/em>, a group of celebrities\u2014professionals in their respective entertainment fields, but novices at the helm\u2014take to the high seas with a trusty captain to help them steer the way to their destination. Along the voyage, the famous personalities put their wills to the test against the waves and winds out on the open ocean while connecting with their inner selves and sailing teammates, unable to access the internet to reach their land-based families and friends. All the while, cameras follow their every move and maneuver against the Atlantic.<\/p>\n

\u201cThe audience does not only get to follow an interesting journey, where rookies develop themselves as sailors and \"***Image***\"grow a special bond within the team, but this format reminds and shows what kind of effect being connected to nature and away from technology has to different human personalities,\u201d says Tuovinen. \u201cAfter all, tech-detox and adventure holidays are the booming trend in the travel industry at the moment.\u201d<\/p>\n

Developed by Rabbit Films\u2019 in-house team, Over the Atlantic<\/em> first launched in Finland, where it became the highest-rated show of all time on Discovery Networks\u2019 TV5 in the Nordic country, with an audience share of 32 percent. The second season of the format is slated to bow on TV5 this fall.<\/p>\n

Since its debut in Finland, Over the Atlantic<\/em> has been adapted in both Sweden and Denmark for their local Kanal 5 channels, and has been licensed in Belgium to a yet-to-be-announced broadcaster. The celeb-centered adventure-reality series has also been optioned to France, Germany, Spain and the Netherlands.<\/p>\n

Across the various markets, the format has largely remained the same, according to Tuovinen, who explains: \u201cFinland season one sailed from the Caribbean to the Canary Islands, whereas the following adaptations have all gone the opposite route. The Danes also had a slightly larger boat at their disposal, but otherwise, the format has been relatively similar.\u201d<\/p>\n

\u201cThe structure of the format is that after the take-off episode, each episode focuses on one celebrity at a time,\u201d Tuovinen adds. \u201cThe sailing always ends at the arrival of the end destination. But there can be flexibility regarding the route, duration of the sailing, crew and boat size, for example.\u201d<\/p>\n

Though so far Rabbit Films has solely secured deals for Over the Atlantic<\/em> in Europe since its launch at MIPCOM in 2017, Tuovinen hopes that the format will soon be on the deck for broadcasters in the Americas and Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jonathan Tuovinen, the COO and head of international at Rabbit Films, discusses the success of the celebrity-centered original format.<\/p>\n","protected":false},"author":1033,"featured_media":6952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1277,1714,897],"class_list":["post-6951","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-jonathan-tuovinen","tag-over-the-atlantic","tag-rabbit-films","pmpro-has-access"],"yoast_head":"\nOver the Atlantic with Rabbit Films - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/over-the-atlantic-with-rabbit-films\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Over the Atlantic with Rabbit Films - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Jonathan Tuovinen, the COO and head of international at Rabbit Films, discusses the success of the celebrity-centered original format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/over-the-atlantic-with-rabbit-films\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-22T13:41:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-23T19:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/2019-04-19-Over-the-Atlantic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/over-the-atlantic-with-rabbit-films\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/over-the-atlantic-with-rabbit-films\/\",\"name\":\"Over the Atlantic with Rabbit Films - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-04-22T13:41:49+00:00\",\"dateModified\":\"2019-04-23T19:04:28+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/over-the-atlantic-with-rabbit-films\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/over-the-atlantic-with-rabbit-films\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/over-the-atlantic-with-rabbit-films\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Over the Atlantic with Rabbit Films\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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