{"id":6924,"date":"2019-04-09T01:00:03","date_gmt":"2019-04-09T05:00:03","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2019-04-09T11:24:23","modified_gmt":"2019-04-09T15:24:23","slug":"keshet-international-ntv-join-forces-for-drive-master","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/keshet-international-ntv-join-forces-for-drive-master\/","title":{"rendered":"Keshet International &amp; NTV Join Forces for Drive Master"},"content":{"rendered":"<p>Keshet International has launched a co-development partnership with Russian broadcaster NTV, with the companies aligning for the entertainment talent-show format\u00a0<em>Drive Master<\/em>.<\/p>\n<p>Bringing the world of cars and driving indoors into a shiny-floor setting, <em>Drive Master<\/em> aims to find the nation\u2019s best amateur drivers. The show is set within a studio that has been built around a parking lot, and will feature driving stunts and skills to create an action-packed and suspenseful format taped before a live audience. Week after week, drivers who fail the challenges will be eliminated, with the one driver remaining at the end earning the prize and the\u00a0<em>Drive Master <\/em>title.<\/p>\n<p><em>Drive Master<\/em> is set to be the first format co-developed by Keshet International and NTV as part of a wider agreement, which will see the companies working together on additional nonscripted formats. The series\u00a0will be produced locally in Russia by Weit Media ahead of a fall premiere. Keshet International will be responsible for international sales.<\/p>\n<p>Revital Basel, Keshet International\u2019s managing director of networks, said: \u201cWe are really excited to be formally announcing our first partnership with a local broadcaster to co-develop ambitious new formats such as this high-octane re-invention of the traditional shiny-floor talent show with NTV. Featuring contestants of all ages alongside a compelling cast of cars, <em>Drive Master<\/em> is going to be a captivating prime-time entertainment series that families can sit down and enjoy together.\u201d<\/p>\n<p>Timur Weinstein, NTV\u2019s general producer, added: \u201cWe are happy to be one of the first Russian television companies to launch a brand-new original nonscripted project in collaboration with an international media company. Following the success of <em>The Road to Calvary<\/em>, we are happy to announce our partnership with Keshet International in the nonscripted projects area. NTV has a vast experience in big-scale show production, and we\u2019ve always put a big emphasis on our production values. The show\u2019s challenges will take place in a pavilion and on the Russian FIA F1 top category racetrack. We believe that our new show would be a hit among the worldwide audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keshet International has launched a co-development partnership with Russian broadcaster NTV, with the companies aligning for the entertainment talent-show format\u00a0Drive Master.<\/p>\n","protected":false},"author":1033,"featured_media":6925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1705,124,1032],"class_list":["post-6924","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-drive-master","tag-keshet-international","tag-ntv","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keshet International &amp; NTV Join Forces for Drive Master - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/keshet-international-ntv-join-forces-for-drive-master\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keshet International &amp; NTV Join Forces for Drive Master - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Keshet International has launched a co-development partnership with Russian broadcaster NTV, with the companies aligning for the entertainment talent-show format\u00a0Drive Master.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/keshet-international-ntv-join-forces-for-drive-master\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-09T05:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-09T15:24:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/drive-master-keshet-ntv-0419.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/keshet-international-ntv-join-forces-for-drive-master\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/keshet-international-ntv-join-forces-for-drive-master\/\",\"name\":\"Keshet International &amp; NTV Join Forces for Drive Master - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-04-09T05:00:03+00:00\",\"dateModified\":\"2019-04-09T15:24:23+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/keshet-international-ntv-join-forces-for-drive-master\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/keshet-international-ntv-join-forces-for-drive-master\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/keshet-international-ntv-join-forces-for-drive-master\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keshet International &amp; NTV Join Forces for Drive Master\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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