{"id":6798,"date":"2019-03-20T10:08:50","date_gmt":"2019-03-20T14:08:50","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/"},"modified":"2019-03-20T11:11:58","modified_gmt":"2019-03-20T15:11:58","slug":"viu-launches-no-sleep-no-fomo-original","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/","title":{"rendered":"Viu Launches No Sleep No FOMO Original"},"content":{"rendered":"<p>Viu, a pan-regional OTT video service from Hong Kong-based PCCW Media Group, is set to debut the new series <em>No Sleep No FOMO<\/em>.<\/p>\n<p>Viu Original <em>No Sleep No FOMO<\/em> is a reality travelogue inspired by the lifestyle phenomenon of FOMO (fear of missing out) and a YouTube challenge. Host Paul Foster and a cast of celebrity guests\u2014such as Kim Jong Kook and Eric Nam\u2014will take viewers on a tour through Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Switzerland and Thailand, where they\u2019ll complete the FOMO list of missions. Missions range from staying in a haunted Indonesian hotel to performing a standup set at a Malaysian comedy club.<\/p>\n<p><em>No Sleep No FOMO<\/em> also features an interactive element called Viu Engage that gives viewers the ability to interact directly with the show and its cast, and even to co-create segments. The eight-episode series will be available for free from March 22 on the Viu website and on the Viu mobile apps across Hong Kong, Singapore, Malaysia, Myanmar, Indonesia, the Philippines and Thailand.<\/p>\n<p>Based on a format owned by The Story Lab, <em>No Sleep No FOMO<\/em> marks the first collaboration between the Dentsu Aegis Network company with a regional OTT player.<\/p>\n<p>Janice Lee, managing director at PCCW Media Group, said: \u201cThere are more than 3.4 billion active social media users in the world today which represents nearly 80 percent of all internet users. The digital generation is constantly and actively engaging on social media, in particular with their social media idols. We want to embrace this phenomenon, and therefore put social media at the heart of <em>No Sleep No FOMO<\/em>. We have integrated new interactive social media elements into the production and let our fans participate and be a part of their idols\u2019 adventures, turning viewers into active co-creators of the show.\u201d<\/p>\n<p>Lee added: \u201cOur goal is to grow and build deeper connections with audiences in Asia. <em>No Sleep No FOMO<\/em> is aimed at achieving that. By bringing the show to selected markets where Viu is a leading OTT service and with the introduction of new interactive elements, we hope to engage with our Viu-ers even more and be locally relevant to them. It will provide brands a unique opportunity to reach such a super-connected and captive digital audience.\u201d<\/p>\n<p>Michael Iskas, global president of The Story Lab, said: \u201cWe are thrilled to be collaborating with Viu on <em>No Sleep No FOMO<\/em> for key Asian markets. Audiences across the region are keen to further engage through content of high entertainment value, making this the perfect project to launch on the platform.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viu, a pan-regional OTT video service from Hong Kong-based PCCW Media Group, is set to debut new series No Sleep No FOMO.<\/p>\n","protected":false},"author":1033,"featured_media":6799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1651,1652],"class_list":["post-6798","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-no-sleep-no-fomo","tag-viu","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viu Launches No Sleep No FOMO Original - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viu Launches No Sleep No FOMO Original - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Viu, a pan-regional OTT video service from Hong Kong-based PCCW Media Group, is set to debut new series No Sleep No FOMO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-20T14:08:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-20T15:11:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/no-sleep-no-fomo-viu-0319.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/\",\"name\":\"Viu Launches No Sleep No FOMO Original - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-03-20T14:08:50+00:00\",\"dateModified\":\"2019-03-20T15:11:58+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/viu-launches-no-sleep-no-fomo-original\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viu Launches No Sleep No FOMO Original\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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