{"id":6731,"date":"2019-02-11T09:00:13","date_gmt":"2019-02-11T14:00:13","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2019-02-11T17:43:23","modified_gmt":"2019-02-11T22:43:23","slug":"rising-star-blazes-a-path-to-eurovision","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/rising-star-blazes-a-path-to-eurovision\/","title":{"rendered":"Rising Star Blazes a Path to Eurovision"},"content":{"rendered":"

Kelly Wright, VP of distribution and new business at Keshet International, talks to <\/em>TV Formats about the successful <\/em>Rising Star format.<\/em><\/p>\n

The season six finale of Rising Star <\/em>airs in Israel tomorrow (February 12), and the stakes are high. The Keshet series has become Israel\u2019s official Eurovision vehicle for identifying and nurturing their representative in the international talent competition. This means that the series guarantees its winners access to one of the largest talent platforms in the world, a point of difference from other competition shows in the marketplace.<\/p>\n

This is the fifth year that Rising Star<\/em>\u2019s winner will go on to represent Israel in Eurovision, and since the partnership began the country has seen a marked improvement in its standing in the competition. \u201cIsrael won in the late \u201990s with \"***Image***\"Dana International, but in the years since then we hadn\u2019t had anyone crack the top 10,\u201d explains Wright. \u201cEver since we started sending the Rising Star <\/em>winner, though, we have consistently landed in the top 10. Last year we won! It was a phenomenal demonstration of the power of the show and the power of the nation at home, who are selecting the finalists in Rising Star <\/em>and determining who the winner is. They are able to say, \u2018This is who we feel best represents us.\u2019 They know better than music industry experts or government officials who will go on to make an impact.\u201d<\/p>\n

Because Israel won Eurovision in 2018, the country will be hosting the event this year. \u201cIt\u2019s going to be a massively impressive affair,\u201d says Wright. \u201cIt\u2019s a moment of great pride for us as a channel and as a country.\u201d<\/p>\n

She believes that one of the reasons the Rising Star<\/em>-Eurovision partnership has taken Israel to the top in five short years is that the audience is speaking for who it believes in. \u201cThe wisdom of the crowd has proven itself,\u201d says \"***Image***\"Wright. \u201cAlso, because we started using this talent show as a vehicle for finding Israel\u2019s representative, we received many more impressive people auditioning to be a part of this show, from professional singers to those who haven\u2019t made it yet. They\u2019ve all come out with their flags flying saying, \u2018Hey, I\u2019m Israeli and I want to represent Israel, too.\u2019 So, we\u2019ve had incredibly diverse acts compete, including The Shalva Band, a group of disabled people, and they\u2019ve been a sensation. It really has been an incredible season.\u201d<\/p>\n

Rising Star <\/em>has been a \u201cphenomenon\u201d in Israel from the very start, says Wright. \u201cIt really revolutionized the way we watch TV.\u201d<\/p>\n

The series launched in Israel on Keshet 2 in 2013. Prior to this, \u201cwe had a local talent show that was developed around the same time as Idol<\/em>, and that version was on the air for ten seasons\u2014it\u2019s a classic,\u201d explains Wright. \u201cTwo of the judges from this season of Rising Star <\/em>came out of that talent show; a lot of people went on to become really famous singers and actors. It was a real star-making vehicle. It was very successful, but after ten years, we felt creatively that it had stalled and kind of hit a wall. Focus groups of the audience revealed the same thing. Everyone would watch it but it was kind of just \u2018same-same.\u2019 We don\u2019t want to be the channel that does same-same.\u201d<\/p>\n

So, even though that series was still the number one talent show in Israel and one of the top five entertainment shows every year, Keshet decided to completely reimagine it. \u201cWe took it off the air, reworked it, added all of this mobile interaction and it\u2019s completely changed it,\u201d says Wright. \u201cOur previous show was called A Star Is Born<\/em>, so that is why ours is called Rising Star<\/em>\u2014in Hebrew it\u2019s The Next Star<\/em>, so it\u2019s like a next version of A Star Is Born<\/em>. It was a very ambitious move to spend a lot of money on redeveloping something that already worked. This is something that we talk a lot about to our clients who have done 20 seasons of a show or 10 seasons of a show and they feel very comfortable because it\u2019s working, but is \u2018working\u2019 enough to sustain a commercial free-TV broadcast business?\u201d<\/p>\n

Local versions of Rising Star <\/em>have made noise as well. Originally created and produced by Tedy Productions and Keshet Broadcasting, the format was the fastest-selling talent show on record when launched at MIPCOM 2013. To date, it has been adapted locally in 17 territories worldwide, including India (Colors TV), Brazil (Globo), Indonesia (RCT1), China (CCTV) and Greece (Antenna)\u2014with upwards of 200 million votes cast globally.<\/p>\n

\u201cWe have been promoting Rising Star <\/em>as the same kind of journey to Eurovision as we have in Israel throughout Europe and any of the Eurovision competition countries,\u201d says Wright of the format ambitions. \u201cA lot of those countries already have a very specific mechanism [for choosing their Eurovision entry]. Breaking into something that\u2019s a very established business has been a little bit challenging. Nonetheless, what we\u2019ve been able to do is very, very impressive all across Europe. The fact that Israel was able to win, with someone who was completely unknown in the business nine months before she won in front of nearly 200 million viewers, is a phenomenal success story. I can only hope that we continue to push it and start selling that version starting from this year.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Kelly Wright, VP of distribution and new business at Keshet International, talks about the successful Rising Star format.<\/p>\n","protected":false},"author":350,"featured_media":6732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1598,1597,124,543],"class_list":["post-6731","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-eurovision","tag-kelly-wright","tag-keshet-international","tag-rising-star","pmpro-has-access"],"yoast_head":"\nRising Star Blazes a Path to Eurovision - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/rising-star-blazes-a-path-to-eurovision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rising Star Blazes a Path to Eurovision - 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