{"id":6714,"date":"2019-02-04T09:00:58","date_gmt":"2019-02-04T14:00:58","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/tvformats\/"},"modified":"2019-02-05T09:23:02","modified_gmt":"2019-02-05T14:23:02","slug":"case-study-all-together-now","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/case-study-all-together-now\/","title":{"rendered":"Case Study: All Together Now"},"content":{"rendered":"

Lisa Perrin, CEO of creative networks at Endemol Shine Group, talks to <\/em>TV Formats about the inception of music format <\/em>All Together Now.<\/em><\/p>\n

Billed as a large-scale music extravaganza, All Together Now <\/em>follows as performers take to the stage hoping to entice an in-studio chorus of 100 musical experts to get out of their seats and sing along with them. The more who join in, the higher a contestant\u2019s score. The Endemol Shine Group format has sold into 12 markets in the 12 months since its launch and is credited as the fastest-traveling format of 2018.<\/p>\n

\u201cWe really wanted to find the next big traveling entertainment hit as it had been a good few years since a show in this genre has really traveled and been adapted in multiple markets,\u201d says Perrin.<\/p>\n

The format was created by James Fox and Dom Waugh at Remarkable Television, part of Endemol Shine UK. \u201cDuring one of their development sessions, they began thinking about how we experience singing in the real world, and quite quickly they started talking about singing along and joining in,\u201d says Perrin. \u201cIt\u2019s something we all do every day, from singing along at a massive music gig to driving the kids to school and singing along to the radio. It\u2019s universal, and they took that feeling of euphoria and added the twist with The 100, which adds jeopardy and draws viewers during the \"***Image***\"performance. The 100 really feels different and like a move away from the traditional panel of judges.<\/p>\n

\u201cOne thing I really love about All Together Now<\/em> is that it\u2019s not a search for the next big pop star but rather showcases standout performances to get The 100 up on their feet and joining in,\u201d she adds.<\/p>\n

The show originally launched on BBC One in January 2018 and was one of the channel\u2019s most successful new entertainment launches of recent years, performing particularly well with young audiences. \u201cThere was something about The 100 that really engaged the younger demographic; we think it\u2019s the variety within The 100, their big voices and real opinions,\u201d says Perrin.<\/p>\n

In the U.K., the show airs on Saturday night, \u201cwhich is the Holy Grail for entertainment,\u201d Perrin says. \u201cWe were thrilled when BBC One\u2019s Kate Phillips and Rachel Ashdown from the entertainment commissioning team quickly ordered a second series and a celebrity special.\u201d<\/p>\n

The international deals came rolling in quickly thereafter. Australia commissioned a local treatment before the series even launched on the BBC, but the first territory to debut their version was Brazil. The recent deal with RTL in the Netherlands brings the format into its 12th market.<\/p>\n

\u201cWe\u2019re thrilled with the response in all markets where the show has aired so far,\u201d says Perrin. \u201cIn Brazil on RecordTV, the series reached a huge audience of 15.3 million viewers.\u201d<\/p>\n

She points to the flexibility of the format as being one of its best assets. \u201cThe original show was shaped for a Saturday night slot on BBC One, but there is plenty of scope to extend and expand.<\/p>\n

\u201cBeing an entertaining family show from start to finish is integral to the success of the show and the brand. We firmly believe that we need to maintain the brand values for any new versions, but we must allow for local markets to adapt to suit their local tastes. We\u2019ve found this particularly happens with song choices. Every country has its favorite song.\u201d<\/p>\n

Fox and Waugh consult on all the versions and are on hand to discuss potential changes, \u201cusing their experiences on the U.K. show to help the local teams,\u201d Perrin explains. \u201cEqually, they are using learnings from around the world to feed back into the U.K. show and beyond.\u201d<\/p>\n

The new U.K. season has been tweaked as well. \u201cWe\u2019ve really amplified the digital plans, which will engage the core younger audiences more than ever,\u201d she says. \u201cThere\u2019s going to be a pre-show on YouTube, and BBC Three will show \u2018Behind the Singing\u2019 short films on some of The 100, telling their amazing stories. There will be an integrated social media campaign working across BBC and All Together Now<\/em> platforms. We\u2019d love to roll this out around the world and share best practices.\u201d<\/p>\n

Given that it\u2019s a big entertainment show, All Together Now <\/em>has claimed prime-time slots around the world, though episode durations do vary depending on the country. \u201cBecause of the flexibility of the format, we\u2019ve been able to extend or shorten the BBC\u2019s one-hour version,\u201d says Perrin.<\/p>\n

The format\u2019s simple premise \u201cmakes it easy for broadcasters in any market to adapt locally,\u201d she notes. \u201cThe 100 getting up and joining in is infectious and universally appealing. They say what\u2019s on their mind. It\u2019s funny and irreverent. It\u2019s truly uplifting event TV.<\/p>\n

\u201cLeveraging our scale and using the collective experience and expertise from around the group has enabled us to build brand awareness and share best practices,\u201d Perrin continues. \u201cIt\u2019s important to us that we keep these brand values and get them to travel around the globe.\u201d<\/p>\n

She describes the show as \u201ca big, fun party the viewer is invited along to.\u201d On the back of the series\u2019 strong performance in Brazil, Perrin would like to see more LatAm countries get on board as it \u201cfits perfectly with that Latin party vibe.\u201d<\/p>\n

Driven by this success in the first year out of the gate, Endemol Shine is hoping to keep the momentum going throughout 2019 and beyond. \u201cWe\u2019d love the success to continue with commissions in new markets as well as recommissions in those that have already launched the show,\u201d says Perrin. \u201cThose recommissions will be a big area of focus for us.\u201d<\/p>\n

She also believes there\u2019s potential in rolling out a celebrity version. BBC One aired a celeb special over the Christmas holiday that did well \u201cand was a real hit in the 16-to-34 demographic. We think other markets might be interested in the spin-off too. Brazil has already done an all-star version. We\u2019re developing ideas to extend the brand even further; there could be a \u2018juniors\u2019 series sometime soon.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Lisa Perrin, CEO of creative networks at Endemol Shine Group, talks about the inception of music format All Together Now.<\/p>\n","protected":false},"author":350,"featured_media":6715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1102,375,993],"class_list":["post-6714","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-all-together-now","tag-endemol-shine-group","tag-lisa-perrin","pmpro-has-access"],"yoast_head":"\nCase Study: All Together Now - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/case-study-all-together-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: All Together Now - 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