{"id":6524,"date":"2018-10-15T04:15:33","date_gmt":"2018-10-15T08:15:33","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/armoza-introducing-new-monetization-model-dance-revolution\/"},"modified":"2018-10-15T04:16:55","modified_gmt":"2018-10-15T08:16:55","slug":"armoza-introducing-new-monetization-model-for-dance-revolution","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/armoza-introducing-new-monetization-model-for-dance-revolution\/","title":{"rendered":"Armoza Introducing New Monetization Model for Dance Revolution"},"content":{"rendered":"<p>Armoza Formats has partnered with Omnicom Media Group-owned Highway Entertainment and Canadian broadcaster TVA to offer a new opportunity to facilitate the funding of the format <em>Dance Revolution<\/em>.<\/p>\n<p>Through the new partnership, Armoza will be able to offer ad-supported broadcast and digital platforms the opportunity to simultaneously expand their existing\u00a0relationships with Omnicom and launch the <em>Dance Revolution<\/em> format in their local markets. The dance competition, produced by Quebecor Content and Fair-Play, began airing on Canada\u2019s TVA last month and has been winning its time slot for the channel.<\/p>\n<p>\u201cHighway Entertainment strongly believes in this format\u2014and our confidence was affirmed by <em>Dance Revolution<\/em>\u2019s immensely successful debut on TVA,\u201d said Adam Ivers, president and CEO of Highway Entertainment. \u201cOur partnership with this series and with Armoza is a great example of the impact Highway Entertainment can have\u00a0in financing quality production and creating bespoke\u00a0advertising opportunities for Omnicom\u2019s clients across multiple markets.\u201d<\/p>\n<p>Yann Paquet, VP of Quebecor Content, said: \u201c<em>Dance Revolution<\/em> is a winning format for TVA, having delivered a strong 35 percent market share for the channel to date. We&#8217;re convinced that, with partners like Armoza and Highway Entertainment, other broadcasters around the world will be able to create a must-watch time slot in their schedules with this amazing, revolutionary dance format.\u201d<\/p>\n<p>Avi Armoza, CEO of Armoza Formats, added: \u201cIn this challenging time in the TV industry it is crucial to build special partnerships and ensure that we provide our clients with a full package to most benefit them. It is for these reasons that we place such a big emphasis on creativity in our deal-making, as well as in our content, and we see <em>Dance Revolution<\/em> and Omnicom as the perfect partners with which to engage on just such a venture.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Armoza Formats has partnered with Omnicom Media Group-owned Highway Entertainment and Canadian broadcaster TVA to offer a new opportunity to facilitate the funding of the format Dance Revolution.<\/p>\n","protected":false},"author":350,"featured_media":6525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[103,1497],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-armoza-formats","tag-dance-revolution","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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