{"id":6452,"date":"2018-09-28T09:16:39","date_gmt":"2018-09-28T13:16:39","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/mtv-goes-international-italian-format-riccanza\/"},"modified":"2018-09-28T11:20:23","modified_gmt":"2018-09-28T15:20:23","slug":"mtv-goes-international-with-italian-format-riccanza","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/mtv-goes-international-with-italian-format-riccanza\/","title":{"rendered":"MTV Goes International with Italian Format #Riccanza"},"content":{"rendered":"<p>Viacom International Media Networks Southern and Western Europe, Middle East and Africa has revealed <em>MTV Riccanza World<\/em>, an international show based on the successful Italian format <em>#Riccanza<\/em>, which has already been adapted in France with a local version called <em>Richissitudes<\/em>.<\/p>\n<p><em>#Riccanza<\/em> is a format born in Italy that follows rich Italian young people enjoying their extravagant lives. The show features their luxury cars, posh party locations, dinners at the finest restaurants and exclusive designer clothes. It is full of ironic humor as the cast enjoys and makes fun of their glamorous lifestyles.<\/p>\n<p>MTV is now expanding the franchise, bringing six luxury-loving, wealthy millennials from around Europe together on the glamorous Italian island of Capri to shoot <em>MTV Riccanza World<\/em>. MTV\u2019s cameras will follow the cast for a full weekend as they tour one of Italy\u2019s most luxurious islands, share details about their lives and attend a \u201croyal\u201d theme party in a posh villa.<\/p>\n<p>\u201cMTV has been increasingly able to find success with local productions in our markets,\u201d said Raffaele Annecchino, the president and MD of VIMN Southern and Western Europe, Middle East and Africa. \u201cOur glocal strategy\u2014a mix of global and local content\u2014allows us to experiment by producing local shows which then become international hits. MTV\u2019s strength is drawn from this ability to be constantly delivering innovative formats like <em>Riccanza<\/em> to create engagement and conversations between the linear and multiplatform worlds. This is fundamental in order to remain relevant with new youth generations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom International Media Networks Southern and Western Europe, Middle East and Africa has revealed MTV Riccanza World, an international show based on the successful Italian format #Riccanza, which has already been adapted in France with a local version called Richissitudes.<\/p>\n","protected":false},"author":350,"featured_media":6453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[204],"class_list":["post-6452","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-viacom-international-media-networks","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MTV Goes International with Italian Format #Riccanza - 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