{"id":6068,"date":"2018-02-05T13:17:04","date_gmt":"2018-02-05T18:17:04","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/case-study-wife-rules\/"},"modified":"2018-02-06T09:32:25","modified_gmt":"2018-02-06T14:32:25","slug":"case-study-my-wife-rules","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/case-study-my-wife-rules\/","title":{"rendered":"Case Study: My Wife Rules"},"content":{"rendered":"

Izzet Pinto, the founder and CEO of Global Agency, talks to <\/em>TV Formats about the cooking competition format <\/em>My Wife Rules.<\/em><\/p>\n

A cash prize of $10,000 is at stake for the winning couple in the cooking competition format\u00a0My Wife Rules<\/em>. The show, which Global Agency has placed into a slew of countries already, features a spin: husbands do the cooking while guided by their wives, who are delivering instructions through an earpiece. The wives will later take part in a blind taste test.<\/p>\n

The show was inspired by another successful Global Agency format,\u00a0Blind Taste<\/em>, which was developed by the same creator as the hits\u00a0Shopping Monsters<\/em>\u00a0and\u00a0Joker<\/em>. \u201cBlind Taste<\/em>\u00a0received good attention from many countries, including France, but the French broadcaster needed more of a twist in the format,\u201d explains Izzet Pinto, the founder and CEO of Global Agency. \u201cWe worked closely with the producers of\u00a0Shopping Monsters\u00a0<\/em>in France together with the creator of\u00a0Blind Taste<\/em>. The two companies, Turkish\u00a0\"***Image***\"and French, came up with a co-development idea, added some twists, and then we got\u00a0My Wife Rules<\/em>. It\u2019s a joint creation of Herv\u00e9 Hubert Productions and Erdi Yap\u0131m.\u201d<\/p>\n

My Wife Rules<\/em>\u00a0was licensed to France 2, which has now aired almost 100 episodes. The show holds a daily slot Monday to Friday. The series has more than doubled its share since going on air, according to Pinto. \u201cEverybody is really happy with it!\u201d<\/p>\n

Last MIPTV, Global Agency put a strong marketing focus on\u00a0My Wife Rules\u00a0<\/em>and closed several deals as a result. The format was recently picked up by Mediacorp in Algeria, SBT in Brazil and Kanal D in Romania. It has been optioned in Finland, Russia, MENA, Spain, Poland, Germany, Greece, Cyprus and Italy, as well as in the U.S. and U.K. \u201cFor 2017, it was our best-selling new format,\u201d says Pinto.<\/p>\n

It airs daily in access prime time in nearly all the markets where it\u2019s broadcast. The Brazilian version, however, will be a weekly series. Pinto also believes that the U.S. treatment, if given the green light, would be positioned as a weekly.<\/p>\n

The various international adaptations have all stuck strictly to the rules of the French original as well, with not much tweaking taking place. The core mechanics are as follows: A chef demonstrates a recipe to the wives in competing couples, who are not allowed to take notes. They then leave the kitchen and their husbands step up to the stove. Communicating only through an earpiece, the wives must get their husbands to cook the exact same dish without any experience or knowledge of what they are preparing. Once the 60 minutes are up, the dishes will be sampled while blindfold and the wives give points for effort. The chef will also judge and comment along the way. The couple with the most points at the end of each show is the winner.<\/p>\n

Pinto highlights that\u00a0My Wife Rules\u00a0<\/em>is rather cost-effective to produce. One of the most important elements for ensuring its success, he says, is the casting. \u201cThis is a show that could be in any country; it\u2019s a format with great potential.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Izzet Pinto, the founder and CEO of Global Agency, talks about the cooking competition format.<\/p>\n","protected":false},"author":350,"featured_media":6069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[101,188,1207],"class_list":["post-6068","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-global-agency","tag-izzet-pinto","tag-my-wife-rules","pmpro-has-access"],"yoast_head":"\nCase Study: My Wife Rules - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/case-study-my-wife-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: My Wife Rules - 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