{"id":6045,"date":"2018-01-22T12:07:10","date_gmt":"2018-01-22T17:07:10","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/case-study-power-couple\/"},"modified":"2018-01-23T09:34:22","modified_gmt":"2018-01-23T14:34:22","slug":"case-study-power-couple","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/case-study-power-couple\/","title":{"rendered":"Case Study: Power Couple"},"content":{"rendered":"

Revital Basel, the VP of sales at Dori Media Group, talks to <\/em>TV Formats about the prime-time reality format <\/em>Power Couple.<\/em><\/p>\n

Love is put to the test like never before in the prime-time format\u00a0Power Couple<\/em>, which looks on as couples compete to see how well they know each other for a cash prize. \u201cPower Couple<\/em>\u00a0is an innovative and fresh reality format,\u201d says Revital Basel, the VP of sales at Dori Media Group. \u201cIt shows the couples\u2019 dynamic in extreme, funny and moving situations that give the viewers a whole new watching experience.\u201d<\/p>\n

The original\u00a0Power Couple<\/em>, which was developed by Abot Hameiri, premiered in 2014 on Channel 10 in Israel. A second season was broadcast successfully in the country last year.<\/p>\n

\"***Image***\"\u201cWe stepped in [as distributor] when\u00a0Power Couple<\/em>\u00a0was only a paper format,\u201d says Basel. \u201cWe saw the strong mechanism of the format and believed it could succeed around the world.\u201d<\/p>\n

The show sees couples move into a villa for six weeks, during which time they face extreme challenges that will test how well they know each other. \u201cIn this game, couples who are confident in themselves and believe in their relationships can turn that into a lot of money,\u201d says Basel. \u201cPower Couple<\/em>\u00a0is a different experience in the reality-show genre, bringing a lot of humor, emotions and love to the screen.\u201d<\/p>\n

The first country to adapt\u00a0Power Couple<\/em>\u00a0was Portugal, where FremantleMedia produced a local version titled\u00a0The Power of Love<\/em>\u00a0for broadcast on SIC. After that, the format was sold into a number of other territories, including Germany (RTL), Brazil (Record TV), Hungary (RTL), South Africa (MNET), Croatia (RTL), India (Sony TV) and Mexico (TV Azteca). It was also licensed in Slovenia and China.<\/p>\n

\u201cThe international versions are very similar to the original format,\u201d says Basel. \u201cThey vary in the number of episodes and couples. They all kept the heart of the mechanism\u2014how well you know your partner and how much you are willing to bet on [that]\u2014even though there is diversity in the execution of the different adaptations.\u201d<\/p>\n

Thus far,\u00a0Power Couple<\/em>\u00a0has only been sold as a format for local treatments; no finished-tape sales have been secured as of yet.<\/p>\n

\u201cWe believe the success so far is only the beginning,\u201d says Basel. \u201cAdditional seasons are developed in the countries that the format aired in and we see a lot of interest from additional territories.\u201d<\/p>\n

She adds: \u201cThe great thing about this show is that it appeals to all audiences, across age and status. Anyone who has ever been in a relationship can easily relate [to] and love this show.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Revital Basel, the VP of sales at Dori Media Group, talks about the prime-time reality format.<\/p>\n","protected":false},"author":479,"featured_media":6046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[143,208,1255],"class_list":["post-6045","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-dori-media-group","tag-power-couple","tag-revital-basel","pmpro-has-access"],"yoast_head":"\nCase Study: Power Couple - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/case-study-power-couple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Power Couple - 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