Stephen Lambert, Viacom\u2019s Laura Burrell and Fox Networks Group\u2019s Michael Dick weighed in on the key to developing and maintaining mega-format brands in an ATF panel.<\/p>\n
“Superformats\u2014License To Last” was moderated by Jin Woo Hwang, the general manager and head of formats and development for the global content development team at CJ E&M.<\/p>\n
Stephen Lambert, who launched Studio Lambert with the backing of all3media international, is behind such global hits as Gogglebox<\/em> and\u00a0Undercover Boss<\/em>. \u201cWe\u2019re trying to create shows that will entertain people. Casting is always very important. In closed episodes, you need a very clear beginning, middle and end, and you want a certain amount of heat and hopefully a light at the end. You want drama and conflict, but you want people to be at a better place at the end. People go on a journey and often they\u2019re thrown into a situation that exposes them to different values and people they aren\u2019t used to spending time with. And that can lead to conflict, but in the end, they\u2019ve learned something.\u201d<\/p>\n Gogglebox<\/em>, meanwhile, has different values. \u201cThat really is just about casting. People who week after week are stimulated to say interesting things about what they\u2019ve seen on television and if you find the right cast that reflects the diversity of the nation and people like them, audiences tend to fall in love with them. Each season it gets more and more popular.\u201d<\/p>\n Laura Burrell, the head of formats at Viacom International Media Networks, talked about the huge success of Lip Sync Battle<\/em>, which has been versioned in 21 territories since the launch on Spike in 2015. \u201cIt\u2019s a singing contest without any actual singing,\u201d said Burrell on the show\u2019s global success. \u201cIt\u2019s a competition show where the competition isn\u2019t the key element, it\u2019s about the comedy. It\u2019s unpredictable. Everyone has gotten used to the traditional singing talent shows. Lip Sync Battle<\/em> turned that on its head. You don\u2019t have to invest a quarter of a year to follow someone\u2019s journey to stardom. You can tune in and enjoy pure entertainment for half an hour.\u201d<\/p>\n In addition, she said, with shows like Dancing with the Stars<\/em>, you\u2019re asking celebrities to \u201cdo a huge amount of work. It\u2019s a big time commitment, they have to have some talent, they have to train. With this show, the celebrities don\u2019t need to sing, they don\u2019t need to be that talented, just be willing to get up on stage, enjoy themselves, have a strong performance, be in and out in a day. And it lets them show a different side of themselves.\u201d<\/p>\n Michael Dick, the VP of acquisition, management and content acquisitions at Fox Networks Group Asia, talked about the success of the original format Bolt of Talent<\/em>, where Michael Bolton mentors aspiring singers in Asia. \u201cWe\u2019re very happy with how well it\u2019s performed,\u201d he said. \u201cIt was a pretty big risk, as an unknown commodity. It was an opportunistic chance that we took. In Singapore, the whole season outperformed the time slot ratings and the finale was huge. In the Philippines, it was number one in its time slot. In Thailand, it was number one across the day. The whole season outperformed our expectations. For something that was created from the ground up, it was very rewarding to be part of.\u201d<\/p>\n Subaru was the title sponsor of the singing competition. \u201cWe want to create ad-friendly formats that can also resonate with our audience. We\u2019re looking for new and innovative ways to find and make shows. It lined up perfectly that [Michael Bolton] was coming out to do a tour [of Asia].\u201d The show, he added, premiered as Star World transitioned to FOXlife.<\/p>\n","protected":false},"excerpt":{"rendered":" Stephen Lambert, Viacom\u2019s Laura Burrell and Fox Networks Group\u2019s Michael Dick weighed in on the key to developing and maintaining mega-format brands in an ATF panel.<\/p>\n","protected":false},"author":290,"featured_media":5999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[],"class_list":["post-5990","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","pmpro-has-access"],"yoast_head":"\n