{"id":5969,"date":"2017-11-20T09:00:57","date_gmt":"2017-11-20T14:00:57","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2017-11-20T16:10:32","modified_gmt":"2017-11-20T21:10:32","slug":"suited-to-asia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/suited-to-asia\/","title":{"rendered":"Suited to Asia"},"content":{"rendered":"

\"\"Formats remain in strong demand across the region as channels and platforms look to up their local content slates. <\/em><\/p>\n

The Asia TV Forum last December featured its first-ever Formats Pitch. Backed by all3media international, the competition sought out innovative concepts from the region that could be exported across the globe. Less than a year later, all3media international announced it had clinched its first commission on the winning entry, XTREME Media\u2019s Hit It<\/em>, which is set to premiere in Singapore next year.<\/p>\n

The Formats Pitch will return to ATF this year, with all3media keen to tap into the new opportunities emerging in the formats business across the region.<\/p>\n

\u201cThat covers the opportunity in terms of platforms, transmission slots and indeed genres that the market is open to,\u201d says Sabrina Duguet, executive VP for the Asia Pacific at the company. \u201cThis is in part due to the growing number of platforms that are now also looking at original content, the increased budgets for local productions, which in turn has led to more slots for such programming, and finally, the channels are willing to take more risks, to try new ideas and content\u201d as they look to drive viewership and revenues.<\/p>\n

NEW HOMES
\n<\/strong>Haryaty Rahman, the senior VP of sales and distribution for Asia at FremantleMedia International, agrees, noting, \u201cWe\u2019re seeing a lot more opportunities in terms of how we can place our formats in the region, be it in the form of a widening pool of format buyers that cuts across a multitude of platforms (free to air, pay TV, OTT), as well as groups that are willing to invest in our formats (agencies, brands, etc.).\u201d<\/p>\n

Another new development in the last few years, Rahman says, has been a stronger appetite for pan-regional versions of formats on big pay-TV channels like AXN, which is in season two of Asia\u2019s Got Talent<\/em>.<\/p>\n

Isil Turksen, sales director for Asia at Global Agency, has witnessed a \u201cshift in demand towards different genres\u2014buyers are now more open to try and produce new types of formats, even if they haven\u2019t been tested.\u201d<\/p>\n

Gary Pudney, the head of Asia at Keshet International (KI), says the most significant transformations for his formats business in the region have come from India and China. \u201cThe ongoing challenge of doing business in China and the rise of the Indian market have been the biggest changes in the last 12 months,\u201d Pudney explains. \u201cChina\u2019s restrictions continue to grow and present ever greater challenges, however India is really taking off and presents hugely exciting opportunities, not only for domestic activities but internationally too as there are some fantastic creatives based there waiting to be exposed on the international stage.\u201d<\/p>\n

Those two markets are major priorities for Inter Medya, which has expanded beyond drama distribution with a format slate that includes the game shows Money Monster<\/em>, 1 vs. 10<\/em> and The Box Challenge<\/em>. \u201cThe Asian market is quite new for us and we are happy and excited to work with any territory on the continent,\u201d says Can Okan, founder and CEO of Inter Medya, \u201cbut India and China, in particular, are countries where we would like to deepen our existing connections and begin new business relationships.\u201d<\/p>\n

Bomanbridge Media has radically altered its format strategy over the last year, according to CEO Sonia Fleck. \u201cThis year, the decision was made to cut back and discontinue distribution efforts on format themes that simply do not work well,\u201d Fleck says. \u201cFormats require a lot of time, energy and creative collaboration. We want those efforts to be efficient and focused. Observational reality series, for example, frankly have a low resell value in Asia. Other genres such as dance competitions are not strong in the list of successful themes to localize. The company is, therefore, tightening our focus to carry formats that are suitable for Asian tastes. We are now focusing almost entirely on game-show studio-based formats, beauty and \u2018inspirational\u2019 competition as well as a curated selection of other talent-based competitions.\u201d<\/p>\n

IN THE MIX
\n<\/strong>Global Agency\u2019s Turksen identifies singing competitions and game shows as key genres for the region. Recent deals for the company in Asia include Amazon Prime Video India taking The Remix<\/em>, a music reality show. In addition, Pick\u2019n Run<\/em> is rolling out in Vietnam next year, as is My Wife Rules<\/em>, which is also headed to India.<\/p>\n

When asked what kinds of properties are doing well for KI in Asia, Pudney says it\u2019s a \u201cmixed bag. We are selling all genres in the region.\u201d The talent competition Masters of Dance<\/em> has landed in Vietnam, Rising Star<\/em> is going into its second season in India and the game show BOOM!<\/em> is present in Thailand and Cambodia.<\/p>\n

At FremantleMedia International, Rahman reports sustained interest in its \u201cbig-brand talent shows such as Got Talent<\/em>, Idol<\/em> and X Factor<\/em>, which continue to be highly successful in the territories that have taken them on and hence we see renewals on a year-on-year basis.\u201d She also references solid traction with game-show and comedy formats. \u201cWe\u2019ve recently completed deals for Thank God You\u2019re Here <\/em>and My Mom Cooks Better Than Yours <\/em>in Thailand, Family Feud <\/em>in Mongolia and Man O Man <\/em>in Vietnam.\u201d<\/p>\n

\u201cThe prime-time entertainment studio formats are still in high demand in the region and mark a key moment in a channel\u2019s schedule,\u201d reports all3media\u2019s Duguet. \u201cHowever, there is now space for non-studio entertainment and factual entertainment.\u201d<\/p>\n

Among the all3media shows adapted in the region are Sexy Beasts<\/em>, Are You Normal?<\/em>, Cash Cab<\/em>, Gogglebox<\/em> and Undercover Boss<\/em>. \u201cA great range of shows are being licensed with a variety of budgets,\u201d Duguet says.<\/p>\n

Bomanbridge\u2019s Fleck notes that the shows most in demand are those that can give channels \u201cbang for their buck, allow them to recoup their production costs and garner ratings,\u201d and those tend to be game shows, entertainment, singing competitions and scripted drama.<\/p>\n

LOCAL DRAMA
\n<\/strong>Scripted formats is an area mentioned by many distributors as one that\u2019s growing as the drama business booms worldwide. \u201cScripted formats are a new and solid way to introduce our content in the region given the international success of Turkish dramas,\u201d says Global Agency\u2019s Turksen. \u201cFiction products are the most demanded in the whole world, and Asia is a pioneer in drama productions. In addition, given Global Agency\u2019s dynamic and innovative content, we believe there will be new productions in the region in 2018.\u201d<\/p>\n

Pudney says that he\u2019s seen rising interest in KI\u2019s scripted formats, among them Loaded<\/em>, Traffic Light<\/em>, False Flag<\/em> and The A Word<\/em>. \u201c<\/em>We also hope to announce further deals (in addition to India) for Prisoners of War<\/em> very soon.\u201d<\/p>\n

Duguet says that all3media international has invested heavily in scripted drama over the past two years, \u201cdoubling our investment in the genre\u2014and this has resulted in our strongest year to date in the genre. This has created a great response in terms of scripted format adaptations. This will definitely be more of a focus for us next year.\u201d<\/p>\n

Looking ahead, Duguet says that she\u2019s keen to see Japan open up more to formats on the heels of all3media licensing Undercover Boss<\/em> there. \u201cIn terms of where we would like to do more, I would say the Philippines and Malaysia,\u201d with a new lineup that she believes will be well suited to those territories.<\/p>\n

\u201cWe would like to further deepen our relations in Southeast Asia, including Cambodia, Vietnam, Thailand, Malaysia and Singapore,\u201d says Turksen.<\/p>\n

For Fleck at Bomanbridge, a priority growth area is formats with a \u201cstrong digital angle. Whether it be linear channels or nonlinear platforms, a smart digital angle can provide a beautiful opening to additional revenues for our clients.\u201d<\/p>\n

And broadcasters having more money to spend bodes well for the future of the format business in the region.<\/p>\n

Pictured: FremantleMedia\u2019s <\/em>Asia\u2019s Got Talent on AXN<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Formats remain in strong demand across the region as channels and platforms look to up their local content slates.<\/p>\n","protected":false},"author":290,"featured_media":5970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[79,69],"tags":[],"class_list":["post-5969","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-features","category-top-stories","pmpro-has-access"],"yoast_head":"\nSuited to Asia - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/suited-to-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suited to Asia - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Formats remain in strong demand across the region as channels and platforms look to up their local content slates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/suited-to-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-20T14:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-20T21:10:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/1-Formats-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/suited-to-asia\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/suited-to-asia\/\",\"name\":\"Suited to Asia - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2017-11-20T14:00:57+00:00\",\"dateModified\":\"2017-11-20T21:10:32+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/suited-to-asia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/suited-to-asia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/suited-to-asia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Suited to Asia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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