{"id":5760,"date":"2017-08-28T09:12:46","date_gmt":"2017-08-28T13:12:46","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/cj-em-focuses-whats-fresh\/"},"modified":"2017-08-29T09:35:54","modified_gmt":"2017-08-29T13:35:54","slug":"cj-em-focuses-on-whats-fresh","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/cj-em-focuses-on-whats-fresh\/","title":{"rendered":"CJ E&M Focuses on What\u2019s Fresh"},"content":{"rendered":"

For the last six years, South Korea\u2019s CJ E&M has been providing \u201cfresh and proven format hits\u201d to the world, according to Jin Woo Hwang, the company\u2019s head of formats and global content development.<\/em><\/p>\n

He says that the formats CJ E&M offers to the market feature scripts that \u201cfind extraordinary characters and stories from ordinary lives and ideas from Asian perspectives, but possess universality and scalability for international tastes.<\/p>\n

\u201cAlso, we provide formats with strong local track records,\u201d he continues. \u201cIn other words, we are only selling local hits that have the potential to become international successes. With our 16 TV channels, there are always diverse, fresh ideas and lots of inner competition.\u201d<\/p>\n

He also notes that CJ E&M’s format packages include a full production bible and marketing solutions, making them ready to adapt to global standards. \u201cWe strongly believe that our formats can continuously bring new surprises to the world,\u201d Hwang adds.<\/p>\n

As for what\u2019s guiding the company\u2019s format strategy at present, Hwang outlines three key drivers. \u201cThe first thing is that we\u2019re providing fresh local hits from our new creative talents to the global arena. Earlier this year, CJ E&M recruited some of Korea\u2019s finest creators and producers to our creative\/production arms. We have been working together for some time to bring the freshest formats, and we are very happy to release the results at MIPCOM.<\/p>\n

\u201cSecond is enhancing our catalog with international co-developments,\u201d he continues. \u201cTwo of our co-development results will be released at MIPCOM. One is with ITV Studios Global Entertainment, and the other is with Gil Formats. It has been fantastic cooperating with these international partners. We are excited to see how the market will respond to the formats.\u201d<\/p>\n

Hwang adds that the company is also diversifying its format catalog by adding content from the digital creative group 72 Seconds to its slate. \u201c72 Seconds is relatively new but currently Korea\u2019s most influential digital content company. All their clips are created to be less than two minutes, and they garner an average of 22 million views on all the content they create, with strong brand-driven creativity.\u201d<\/p>\n

Scripted formats are becoming an area of increasing focus for CJ E&M. \u201cRecently, we have doubled our scripted formats being optioned,\u201d Hwang explains. \u201cIncomplete Life<\/em> was successfully localized for Fuji TV in Japan. Moreover, as part of our global expansion strategies, many buyers from Turkey and CEE countries are looking into our scripted formats with strong lead characters.\u201d Titles of particular interest include Another Miss Oh<\/em>, about a woman who has lived a tortured life due to someone with the same name, and Marriage Not Dating<\/em>, which focuses on a lady who is looking for the perfect man.<\/p>\n

Regarding non-scripted formats, Hwang points to studio-based shows as being top picks at the moment, followed by outdoor reality formats. \u201cGame shows and singing shows are still strong,\u201d he adds. \u201cHowever, the tastes for singing shows are not for nationwide talent-search formats, but for light, fast-paced music entertainment shows.\u201d I Can See Your Voice<\/em> and Better Late Than Never<\/em> (also known as Grandpas over Flowers<\/em>) are two of the company\u2019s top-selling formats. I Can See Your Voice <\/em>has been commissioned in eight countries, including China, Bulgaria, Malaysia, the Philippines and Romania. Better Late Than Never<\/em>, which has a distribution partnership with Small World IFT, has been commissioned in six countries, including the U.S., where it was a hit on NBC last summer and has a second season coming.<\/p>\n

Hwang says there has also been a lot of interest for formats that were launched at MIPTV, including Golden Tambourine<\/em>, The Gobbler Race<\/em> and Crazy Market<\/em>. Coming up at MIPCOM, the company will present the unscripted formats Leaving the Nest<\/em>, a family reality show that features the children of celebrities; Shadow Singer<\/em>, a music entertainment series that gives undiscovered singers a chance to shine under the guise of a celebrity clone; and Youn\u2019s Kitchen<\/em>, which comes from the creator\/producer of Better Late Than Never<\/em>. In the scripted arena, highlights include Stranger <\/em>(Forest of Secrets<\/em>), a crime thriller; Live Up to Your Name<\/em>, a comic fantasy medical series; Duel<\/em>, about a clone who is committing crimes; and Emergency Couple<\/em>, a romantic drama set in a hospital. As for digital, CJ E&M will be showcasing three titles from 72 Seconds: The Ordinary Life of Miss O<\/em>, about a woman who dreams of pure love; Banana Actually<\/em>, a story of four couples, told from the perspectives of both the men and women; and Deux Yeoza<\/em> (Two Femmes<\/em>), a situational comedy about two talkative girls.<\/p>\n

\u201cDespite the Chinese ban on Korean formats, our format sector is at its busiest time,\u201d says Hwang. \u201cOur top priorities are always in creating new IPs. We are still receiving a lot of co-development requests from the U.S. and European partners, and we are looking forward to working more on the co-creation and co-development of global IP. We are looking into new markets, such as Turkey and CEE, where CJ E&M formats can stand out as well as blend in well into the local content culture.<\/p>\n

\u201cAt the same time, the format sector will do its best to bring fresh and successful local ideas to go global, as well as expand our abilities to advance into the global markets by developing and producing new IP through collaboration with regional media partners,\u201d Hwang says.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jin Woo Hwang, the head of formats and global content development, talks about the South Korean company.<\/p>\n","protected":false},"author":350,"featured_media":5761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1100,100,1099],"class_list":["post-5760","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-another-miss-oh","tag-cj-em","tag-jin-woo-hwang","pmpro-has-access"],"yoast_head":"\nCJ E&M Focuses on What\u2019s Fresh - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/cj-em-focuses-on-whats-fresh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CJ E&M Focuses on What\u2019s Fresh - 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