{"id":5730,"date":"2017-08-01T10:50:50","date_gmt":"2017-08-01T14:50:50","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/"},"modified":"2017-08-01T13:01:03","modified_gmt":"2017-08-01T17:01:03","slug":"e4-goes-for-naked-entertainments-my-hotter-half","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/","title":{"rendered":"E4 Goes for Naked Entertainment\u2019s My Hotter Half"},"content":{"rendered":"

E4 has commissioned Naked Entertainment to produce the couples format My Hotter Half<\/em> following a successful non-TX pilot.<\/p>\n

The 20×30-minute show is hosted by Melvin Odoom and pits partner against partner in a battle of hotness. Each member of the couple believes that he or she is the hottest one in the relationship. On the show, each person presents the host with what he or she believes is a sexy selfie. The photos are then shown to real online daters across the U.K. who are asked to decide which is more dateable and which is \u201cpunching\u201d above his or her weight. A Style Squad made up of the U.K.\u2019s premium stylists gives the loser a total makeover, and the couple goes head-to-head again. The winner leaves with the title of \u201cHotter Half.\u201d The show will air later this year.<\/p>\n

My Hotter Half<\/em>\u00a0<\/em><\/strong>was commissioned by Dom Bird, head of formats at Channel 4, and Simone Haywood, C4\u2019s commissioning editor. Naked Entertainment\u2019s Simon Andreae and Tom O\u2019Brien serve as executive producers.<\/p>\n

O\u2019Brien commented, \u201cMy Hotter Half<\/em>\u00a0<\/em>is a fast-paced and punchy but also sweet and surprising format funnel for the nation\u2019s most entertaining, intriguing and sometimes oddly matched couples, built out from a longstanding relationship taboo, i.e., wondering aloud, \u2018which of us is really the one punching here?\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

E4 has commissioned Naked Entertainment to produce the couples format My Hotter Half following a successful non-TX pilot.<\/p>\n","protected":false},"author":477,"featured_media":5731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[782,1079,518],"class_list":["post-5730","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-e4","tag-my-hotter-half","tag-naked-entertainment","pmpro-has-access"],"yoast_head":"\nE4 Goes for Naked Entertainment\u2019s My Hotter Half - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E4 Goes for Naked Entertainment\u2019s My Hotter Half - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"E4 has commissioned Naked Entertainment to produce the couples format My Hotter Half following a successful non-TX pilot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-01T14:50:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-01T17:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/MyHotterHalf-NakedEntertainment-817.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/\",\"name\":\"E4 Goes for Naked Entertainment\u2019s My Hotter Half - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2017-08-01T14:50:50+00:00\",\"dateModified\":\"2017-08-01T17:01:03+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/e4-goes-for-naked-entertainments-my-hotter-half\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E4 Goes for Naked Entertainment\u2019s My Hotter Half\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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