{"id":5720,"date":"2017-07-24T10:18:28","date_gmt":"2017-07-24T14:18:28","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/vimns-laura-burrell\/"},"modified":"2017-07-24T13:23:40","modified_gmt":"2017-07-24T17:23:40","slug":"vimns-laura-burrell","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/vimns-laura-burrell\/","title":{"rendered":"Video Interview with VIMN\u2019s Laura Burrell"},"content":{"rendered":"<p>Laura Burrell, the head of formats at Viacom International Media Networks (VIMN), tells\u00a0<em>TV Formats <\/em>about the unique position that the company is in to exploit formats globally.<\/p>\n<div style=\"position: relative; display: block; max-width: 100%;\">\n<div style=\"padding-top: 56.25%;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; right: 0px; bottom: 0px; left: 0px; width: 100%; height: 100%;\" src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.html?videoId=5515925428001\" width=\"300\" height=\"150\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p>As part of its innovative drive, Viacom has often been first out of the gate in a particular genre, dating back to\u00a0<em>The Real World\u00a0<\/em>and\u00a0<em>Singled Out\u00a0<\/em>and continuing through to\u00a0<em>Catfish: The TV Show<\/em>,\u00a0<em>Drunk History\u00a0<\/em>and the recent hit\u00a0<em>Lip Sync Battle<\/em>. With its brands such as MTV and Comedy Central, to name a few, Viacom\u2019s content is able to cater to a number of unique audiences\u2014which has played well for the company when exporting format concepts in the international marketplace.<\/p>\n<p>Indeed, the catalog at Viacom International Media Networks (VIMN) is chock-full of formats, some of which are adapted for its own bouquet of channels and some are sold to partners in markets around the world. A key to this has been VIMN\u2019s \u201cglocal\u201d policy, which encourages local development across different regions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laura Burrell, the head of formats at Viacom International Media Networks (VIMN), tells World Screen Newsflash about the unique position that the company is in to exploit formats globally.<\/p>\n","protected":false},"author":1,"featured_media":5721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1076,1077,802],"class_list":["post-5720","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-laura-burrell","tag-viacom","tag-vimn","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Interview with VIMN\u2019s Laura Burrell - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/vimns-laura-burrell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Interview with VIMN\u2019s Laura Burrell - 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