{"id":5674,"date":"2017-06-21T11:49:15","date_gmt":"2017-06-21T15:49:15","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/mediaset-distribution-launches-donnavventura-spin-offs-at-natpe-budapest\/"},"modified":"2017-06-26T10:36:50","modified_gmt":"2017-06-26T14:36:50","slug":"mediaset-distribution-launches-donnavventura-spin-offs-at-natpe-budapest","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/mediaset-distribution-launches-donnavventura-spin-offs-at-natpe-budapest\/","title":{"rendered":"Mediaset Distribution Launches Donnavventura Spin-Offs in Budapest"},"content":{"rendered":"<p>At a press gathering at NATPE Budapest, Mediaset Distribution presented two brand-new spin-offs for the long-running Italian series <em>Donnavventura<\/em>, both of which feature a competition at their core.<\/p>\n<p>\u201cI am very excited to present these formats because <em>Donnavventura<\/em> has been a popular and familiar brand for Mediaset networks for many years,\u201d said Manuela Caputi, the head of Mediaset Distribution. \u201cWe have been producing <em>Donnavventura <\/em>for 28 years. It is more than a proven format.\u201d<\/p>\n<p>Caputi said that the original <em>Donnavventura <\/em>has wide appeal. \u201cWe select smart, good-looking, dynamic women, which appeals to every audience. We take them to very amazing, exotic and wonderful places around the world.\u201d The reality adventure show is offered as a finished series and as a format.<\/p>\n<p>To meet the needs of the international market, however, the producers decided to infuse a competition element. <em>Donnavventura Challenge <\/em>features an all-female team, who embark on an exotic journey with the aim of winning a job at a prestigious magazine. In each episode someone is voted off by the TV audience. <em>Master Adventure<\/em>, meanwhile, features both male and female teams. The shows are being offered as<\/p>\n<p>Caputi pointed out that there are plenty of opportunities for sponsorships that come along with the format. \u201cIt has also been an incredible way to give value to every location that we visit. It\u2019s a beautiful way for the location to [showcase] their natural beauty.\u201d<\/p>\n<p>As for why the company chose NATPE Budapest as a launching pad for the two formats, Caputi told <em>World Screen Newsflash<\/em>: \u201cThe first request we had regarding this format was from Greece and we thought it could really work. From there, we started developing these spin-offs. We were aiming at [the Central and Eastern European] market. Our dearest and most faithful clients are in this market. For us, it was very important to pitch this great production to our closest clients and friends. We felt very confident that we could talk to channels that we have been cooperating with for so many years mainly regarding fiction, but now for this project. It was absolutely the right bet because we have already secured interest from different territories.\u201d<\/p>\n<p>Caputi added that Mediaset Distribution has proposed some cost solutions for smaller countries working with lower budgets to be able to adapt the shows. One would be to localize only the casting and training in a country, but have that local group come along on the travel and adventures of the Italian cast. \u201cThey could take advantage of the know-how and the costs,\u201d she said.<\/p>\n<p>Another idea would be to have groups from different countries competing against each other in the same show. \u201cThat could also make it more interesting!\u201d Caputi said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a press gathering at NATPE Budapest, Mediaset Distribution presented two brand-new spin-offs for the long-running Italian series Donnavventura, both of which feature a competition at their core.<\/p>\n","protected":false},"author":350,"featured_media":5675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1040,522],"class_list":["post-5674","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-donnavventura","tag-mediaset-distribution","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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