{"id":5655,"date":"2017-06-19T07:30:34","date_gmt":"2017-06-19T11:30:34","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2017-06-20T09:40:36","modified_gmt":"2017-06-20T13:40:36","slug":"case-study-keshet-internationals-loaded","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/case-study-keshet-internationals-loaded\/","title":{"rendered":"Case Study: Loaded"},"content":{"rendered":"

Keren Shahar, Keshet International\u2019s COO and president of distribution, talks to<\/em> TV Formats about the tech dramedy\u00a0<\/em>Loaded.<\/em><\/p>\n

Loaded <\/em>will make its U.S. debut on AMC on July 17. The show, about a group of friends who hit it rich after selling off their start-up, is based on the Israeli series Mesudarim<\/em>. The format has been taken out to the global market by Keshet International, and the U.S. is just one of the countries to sign up for an adaptation.<\/p>\n

\u201cAlthough a comedy-drama format now, the story behind Mesudarim<\/em> is one of truth and history,\u201d explains Keren Shahar, Keshet International\u2019s COO and president of distribution. \u201cOn June 8, 1998, three young entrepreneurs sold their instant messaging software ICQ to AOL for $400 million, making history at the start of Israel\u2019s tech boom. Their exit strategy became the ultimate goal and dream for thousands of young Israelis over the following decades. The creators of Mesudarim<\/em>, Muli Segev and Assaf Harel, were the same age as the entrepreneurs and knew the three men personally. They watched as overnight they transformed from three start-up entrepreneurs to multimillionaires and witnessed how their lives changed as a result\u2014each in line with their individual character. Nine years later, in 2007, when the start-up dream had already become the obsession of an entire generation in Tel Aviv and across Israel, Mesudarim<\/em> premiered on Israel\u2019s Channel 2. The show aired for two seasons to great success.\u201d It was the winner of four Israeli Academy Awards in 2007, including best comedy, best director and best screenplay.<\/p>\n

The success of Mesudarim <\/em>made Keshet realize that the show\u2019s concept could be relevant anywhere, \u201cas the global tech industry was evolving at lightning speed and making many young entrepreneurs phenomenally wealthy,\u201d Shahar says.<\/p>\n

The London-based Keshet UK was the first to adapt the format, entering into a co-production agreement with Hillbilly Television, Channel 4 and AMC to create Loaded<\/em>. While the U.S. launch is just around the corner, the series is already airing in the U.K.<\/p>\n

\u201cIn late 2015, we licensed the format to Huace Group\/Croton Media, one of China\u2019s largest production companies, and in early 2016, we licensed it to Televisa as part of a scripted series output deal,\u201d Shahar notes. \u201cThe Spanish-language adaptation, entitled M.I.N.T.<\/em>, will air in Mexico and to U.S. Hispanic audiences.\u201d Filmmaker Jorge Arag\u00f3n is attached as director for that version.<\/p>\n

Shahar stresses that it\u2019s important for the various treatments to embrace the local sensibilities of their markets. \u201cLoaded<\/em> U.K. does just that,\u201d she says. \u201cWritten by the incredibly talented Jon Brown (Veep<\/em>, Fresh Meat<\/em>), it confronts the peculiar British distaste for other people\u2019s success, which influences the way people react to the show\u2019s newly minted millionaires and how they carry themselves in light of their newfound wealth. It also has a stronger female character, Casey\u2014the ballsy representative of the parent company who has taken ownership\u2014played by Mary McCormack (The West Wing<\/em>, Deep Impact<\/em>). Having Mary on board is great for the show\u2019s U.S. and international appeal, but it wasn\u2019t a forced casting decision; she is just a brilliant fit for the narrative.\u201d<\/p>\n

\u201cM.I.N.T.<\/em> is something different again,\u201d Shahar continues. \u201cThe cinematography is very dramatic; it is shot like a movie, thanks to Jorge Arag\u00f3n. More than its other adaptations, M.I.N.T.<\/em> is an in-depth study of the lead character, Memo. It builds an incredible back story about his childhood, which helps the audience better understand Memo\u2019s vision, his genius and his lifelong belief that he would revolutionize the tech industry. Also, M.I.N.T.<\/em> is told as a strict drama, whereas the original and U.K. versions are interspersed with comedic scenes, mainly to do with how the twentysomethings respond in obnoxious ways to earning their millions.\u201d<\/p>\n

At the show\u2019s core are themes of friendship, ambition and excess. \u201cIt explores how very young people handle (sudden) wealth and deal with the challenges of being a young entrepreneur\u2014trying, as young fish, to compete with and impress the sharks,\u201d says Shahar. \u201cIt also examines the ways in which money can put lifelong friendships to the test and why it doesn\u2019t necessarily make you happy. At the same time, it is also a very uplifting, relatable and inspirational show.\u201d<\/p>\n

Keshet International believes there\u2019s also sales potential for the finished tapes. \u201cWhile the U.K. version is very British, the caliber of talent in front of and behind the camera holds huge appeal with international audiences,\u201d Shahar says. \u201cWe will also hold distribution rights for the eventual Chinese adaptation, which we expect to travel more widely in Asia.\u201d<\/p>\n

Given the tech-infused premise of the show, the scripted format extends rather organically into the second-screen digital space, says Shahar. \u201cYou can let your imagination run wild with potential digital add-ons, allowing a channel to engage with its audience on several platforms\u2014anything from an app to a VR game as audiences become more technologically advanced.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The format has been taken out to the global market by Keshet International, and the U.S. is just one of the countries to sign up for an adaptation. <\/p>\n","protected":false},"author":350,"featured_media":5656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[124,1024],"class_list":["post-5655","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-keshet-international","tag-loaded","pmpro-has-access"],"yoast_head":"\nCase Study: Loaded - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/case-study-keshet-internationals-loaded\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Loaded - 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