{"id":5567,"date":"2017-04-11T11:40:46","date_gmt":"2017-04-11T15:40:46","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/"},"modified":"2017-04-11T14:27:54","modified_gmt":"2017-04-11T18:27:54","slug":"the-toy-box-to-get-local-treatment-in-the-u-k","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/","title":{"rendered":"Electus Sends The Toy Box to the U.K."},"content":{"rendered":"<p>Electus International has\u00a0signed\u00a0a format option agreement\u00a0for the new competition show <em>The Toy Box<\/em> with Znak &amp; Co in the U.K.<\/p>\n<p><em>The Toy Box<\/em> gives expert designers the chance to bring their toy concept to life with Mattel. Natalka Znak, the president of Znak &amp; Co, will collaborate with Jonathan South, Electus International&#8217;s new head of Europe, to have <em>The Toy Box<\/em> sold as an original series in the U.K. The show recently made its debut on ABC in the U.S. It was developed by Hudsun Media, Mattel Creations and Electus.<\/p>\n<p>\u201cIt\u2019s exciting to be able to work with Electus to bring this great show to the U.K.,\u201d said Znak. \u201cIt has everything a successful format needs\u2014humor, stakes and cross-generational appeal. And having a juggernaut like Mattel involved raises the bar substantially for the competition.\u201d<\/p>\n<p>&#8220;The excitement around <em>The Toy Box<\/em> is exploding,\u201d added\u00a0John Pollak, the president of Electus International. \u201cWith the support of world-renowned toy brand Mattel we\u2019ve already closed format deals in Italy and Spain, with more closing in the coming weeks, and we look forward to working with Znak &amp; Co to bring the show to the U.K.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Electus International has signed a format option agreement for the new competition show The Toy Box with Znak &#038; Co in the U.K.<\/p>\n","protected":false},"author":479,"featured_media":5568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[149,916,951],"class_list":["post-5567","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-electus","tag-the-toy-box","tag-znak-co","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Electus Sends The Toy Box to the U.K. - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electus Sends The Toy Box to the U.K. - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Electus International has signed a format option agreement for the new competition show The Toy Box with Znak &amp; Co in the U.K.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-11T15:40:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-11T18:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/The-Toy-Box-417.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/\",\"name\":\"Electus Sends The Toy Box to the U.K. - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2017-04-11T15:40:46+00:00\",\"dateModified\":\"2017-04-11T18:27:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Electus Sends The Toy Box to the U.K.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\",\"name\":\"Joanna Padovano Tong\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/author\/simon-weaver-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Electus Sends The Toy Box to the U.K. - TVFORMATS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/","og_locale":"en_US","og_type":"article","og_title":"Electus Sends The Toy Box to the U.K. - TVFORMATS","og_description":"Electus International has signed a format option agreement for the new competition show The Toy Box with Znak & Co in the U.K.","og_url":"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/","og_site_name":"TVFORMATS","article_published_time":"2017-04-11T15:40:46+00:00","article_modified_time":"2017-04-11T18:27:54+00:00","og_image":[{"url":"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/The-Toy-Box-417.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Joanna Padovano Tong","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joanna Padovano Tong","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/","url":"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/","name":"Electus Sends The Toy Box to the U.K. - TVFORMATS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvformats\/#website"},"datePublished":"2017-04-11T15:40:46+00:00","dateModified":"2017-04-11T18:27:54+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvformats\/the-toy-box-to-get-local-treatment-in-the-u-k\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvformats\/"},{"@type":"ListItem","position":2,"name":"Electus Sends The Toy Box to the U.K."}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvformats\/#website","url":"https:\/\/worldscreen.com\/tvformats\/","name":"TVFORMATS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2","name":"Joanna Padovano Tong","url":"https:\/\/worldscreen.com\/tvformats\/author\/simon-weaver-2\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts\/5567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/users\/479"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/comments?post=5567"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts\/5567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/media\/5568"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/media?parent=5567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/categories?post=5567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/tags?post=5567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}