{"id":5403,"date":"2017-02-13T10:34:26","date_gmt":"2017-02-13T15:34:26","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/"},"modified":"2017-02-14T12:59:55","modified_gmt":"2017-02-14T17:59:55","slug":"cj-em-delivers-korean-formats-to-the-world","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/","title":{"rendered":"CJ E&M Delivers Korean Formats to the World"},"content":{"rendered":"

TV Formats\u00a0caught up with Albert Park, sales manager at South Korea-based CJ E&M, to talk about the latest trends in the format business, which titles are selling well and the company\u2019s upcoming plans in the growing space.<\/em><\/p>\n

With formats booming in the international marketplace, everyone is wondering where the market will go next. \u201cThe format industry is rapidly changing,\u201d says Albert Park, sales manager at CJ E&M. He notes that it\u2019s crucial to have patience when launching a new format because \u201ceven if an idea or concept is a good one, when you put a\u00a0\"***Image***\"new format out into the market, it will take time to draw people\u2019s interest, and having a track record is important.\u201d<\/p>\n

Park points to one of the company\u2019s hit formats,\u00a0Grandpas Over Flowers<\/em>, as an example. \u201cGrandpas Over Flowers<\/em>\u00a0actually took two to three years before it was anchored at NBC,\u201d he says. \u201cBut once that was done, it became a really exciting time because\u00a0Grandpas Over Flowers<\/em>\u00a0has been optioned in 20 different countries all around the world.\u201d The reality show sees four actors travel throughout a foreign country with a guide. The U.S. version on NBC, known as\u00a0Better Late Than Never<\/em>, features Henry Winkler, George Foreman, William Shatner and Terry Bradshaw on an adventure across Asia. NBC has commissioned a second season.<\/p>\n

The format market is vast, and Park reports that there is always an appetite for music competition shows. CJ E&M\u2019s shiny-floor music entertainment format\u00a0I Can See Your Voice<\/em>\u00a0has sold widely throughout Asia, including to Thailand, China, Vietnam, the Philippines and Cambodia. \u201cWe\u2019re currently in talks with Malaysia, which means we\u2019ve covered pretty much all of Asia,\u201d Park says. \u201cSeason two has been confirmed in Indonesia and Thailand, so\u00a0\"***Image***\"the show is traveling well. The format has also been licensed to NOVA TV in Bulgaria, where it was the first Korean entertainment show to enter Eastern Europe.\u201d<\/p>\n

\u201cCompetition audition formats are always a safe bet,\u201d Park adds. He has also noticed that \u201cthere is some demand for competition shows with a little bit of a twist because there are so many existing ones already, and people want a [fresh perspective] but still with the element of competition.\u201d<\/p>\n

Food-based formats have also proven to be popular in Korea and Japan, as well as other parts of Asia. Park notes, \u201cWe\u2019ve seen a number of cooking formats, both new and existing\u201d gain popularity. CJ E&M acquired and localized both\u00a0MasterChef<\/em>\u00a0and\u00a0Chef in Your Ear<\/em>.<\/p>\n

Park has seen a demand for formats related to gaming and e-gaming as well. \u201cCJ E&M has a gaming channel, and we produce some digital content that features a gaming element embedded in the programs,\u201d he says. \u201cWe will continue to see more of that as e-gaming and mobile gaming become more popular, and as VR becomes more prevalent.\u201d He believes that with \u201cthe technological innovations, VR could easily spread into the format business.\u201d<\/p>\n

There has been an uptick in the call for dating shows in Western markets, and at MIPCOM 2016, CJ E&M launched\u00a0Sweetheart in Your Ear<\/em>, a phone dating reality format. \u201cAsian territories tend to follow trends of the Western hemisphere,\u201d Park notes. \u201cSo if a format has already proven successful in the West, it will likely enter into the Asian market.\u201d Yet, due to cultural values, dating shows have not proven as popular in Asia.<\/p>\n

There are sometimes obstacles to overcome when shopping formats in the international marketplace. \u201cThe biggest challenge is of course that each region has different values,\u201d says Park. \u201cFor example, when we have a great idea that we think is going to work, but from others\u2019 perspective, they can\u2019t quite understand it, we then have to repackage it. We have to take international trends into consideration when formatting and repackaging our titles, so when we select titles to pitch and repackage for the international market, we always run into this dilemma of: Would this element work there, or is this too short-sighted or too narrow?\u201d<\/p>\n

In order to avoid these types of issues, Park says, \u201cAs a golden rule [the concept] has to be simple, easily adaptable, universal and cost-effective. You can have a $1 million set, but that format may not travel. But iconic, easily distinguishable format structures will travel. Our format-development team has been working hard to create the materials and all the bibles and guidelines that meet global standards, and also we provide total solutions such as consultancy and production know-how.\u201d<\/p>\n

CJ E&M is looking to expand its reach in the format space. \u201cWe have launched a new division within our corporation called Global Content Center,\u201d Park says. \u201cGCC is our format hub. Our international format strategy is to continue to expand in the global market and meet the right partners. We are envisioning doing at least three to five co-development projects in the coming years in different markets, whether that means targeting specific territories or a certain genre.<\/p>\n

\u201cWe\u2019re considered an Asian-focused company,\u201d Park continues. \u201cBut with the GCC and our continuous format efforts, we hope to become a truly global format company that goes across borders and works in diverse markets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Albert Park, the company’s sales manager, talks about the latest trends in the format business.<\/p>\n","protected":false},"author":477,"featured_media":5404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[871,100],"class_list":["post-5403","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-albert-park","tag-cj-em","pmpro-has-access"],"yoast_head":"\nCJ E&M Delivers Korean Formats to the World - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CJ E&M Delivers Korean Formats to the World - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Albert Park, the company's sales manager, talks about the latest trends in the format business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-13T15:34:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T17:59:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/2017-02-13-Grandpas-over-Flowers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/\",\"name\":\"CJ E&M Delivers Korean Formats to the World - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2017-02-13T15:34:26+00:00\",\"dateModified\":\"2017-02-14T17:59:55+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/cj-em-delivers-korean-formats-to-the-world\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CJ E&M Delivers Korean Formats to the World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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