{"id":5388,"date":"2017-01-30T10:08:29","date_gmt":"2017-01-30T15:08:29","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/case-study-still-standing\/"},"modified":"2017-01-31T09:41:56","modified_gmt":"2017-01-31T14:41:56","slug":"case-study-still-standing","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/case-study-still-standing\/","title":{"rendered":"Case Study:\u00a0Still Standing"},"content":{"rendered":"<p><em>It has been six years now since Armoza Formats launched the game show\u00a0<\/em>Still Standing<em>\u00a0in the international market, and the series has seen many iterations in that time.<\/em><\/p>\n<p>The prime-time format offers contestants the chance at $1 million by out-guessing their opponents in a series of trivia battles. If they find themselves scrambling for the correct answer, players are dropped from the game, literally, through the studio floor.<\/p>\n<p>An Israeli original, the format came about as a co-development between July-August Productions and Channel 10. \u201cAt the time, the channel was looking for a new prime-time game show to excite and entertain their viewers, and\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/newsletters.worldscreen.com\/tvformats\/img\/2017-01-30-SS-Israel-Host-Yaron-Brovinsky.jpg\" alt=\"***Image***\" width=\"250\" height=\"187\" \/>July-August had come to them with an idea for a game show based on adding drama and fun through the physical element and excitement of seeing people fall,\u201d explains Avi Armoza, the founder and CEO of Armoza Formats. \u201cOne year and two pilots later, they had developed the idea to where they felt that they had a winning game show. We had also been working with July-August on a different format,\u00a0<em>The Frame<\/em>, when they shared the initial idea for\u00a0<em>Still Standing<\/em>, and we immediately saw the international potential. So throughout the development process, we were brought in for our creative input and consultation from a global distribution aspect.\u201d<\/p>\n<p><em>Still Standing\u00a0<\/em>began airing in Israel in December 2010 and quickly found success as it represented a different type of studio game show for the network. \u201cChannel 10 brought a new and fresh host to be the face of\u00a0<em>Still Standing\u00a0<\/em>and launched it with a strong promotional and innovative presence,\u201d Armoza says. \u201cSix years later and they\u2019re in production for their fifth season, and it is now not only the most\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/newsletters.worldscreen.com\/tvformats\/img\/2017-01-30-SS-Hungary.jpg\" alt=\"***Image***\" width=\"250\" height=\"187\" \/>successful Israeli game show but also the most successful Israeli format globally in terms of number of episodes.\u201d<\/p>\n<p>Armoza Formats debuted the show at NATPE Miami 2011 for the global marketplace and sales began to come quite quickly. \u201cAfter NATPE, I flew to L.A. to pitch the show to the U.S. networks, and by March, NBC had licensed it in a straight-to-series deal, becoming the second international broadcaster to air the show after Antena 3 in Spain,\u201d Armoza recalls.<\/p>\n<p>Since then,\u00a0<em>Still Standing<\/em>\u00a0has aired more than 4,000 episodes in 20-plus territories. In Spain, the show has been running consecutively for six years, while both China and Hungary have aired seven seasons to date. A third season recently wrapped in Italy. In Asia, Thailand and Vietnam are currently airing their versions. Another feather in the format\u2019s cap:\u00a0<em>Still Standing\u00a0<\/em>will become the first format from Armoza to air in Mongolia.<\/p>\n<p>The Spanish adaptation, locally titled\u00a0<em>\u00a1Ahora Caigo!<\/em>, has broadcast as finished tapes in Panama, Uruguay and the U.S. Hispanic market. In Uruguay, 700 of the Spanish episodes have already been on the air.<\/p>\n<p>\u201cThe strength and beauty of any game show is that it\u2019s like a puzzle: once you have all the pieces fitting together, you get something that\u2019s more than the sum of its parts, and it\u2019s important to keep the core elements working together,\u201d Armoza says. \u201cWith\u00a0<em>Still Standing<\/em>, the structures and the rules of the game are straightforward and fit together so well (which is what is at the heart of the success of the show) so the only main adaptations that have happened are those based on the territory\u2019s budget, such as the set and at what amount to allow exit points. Other than that, the tweaks have been more of an evolution of the show, such as additions of new speed rounds, slow-motion cameras and themed specials, which are often chosen to suit the culture.\u201d<\/p>\n<p>The two key elements of the format, according to Armoza, are the head-to-head battles and the variety and pace of the questions, \u201cboth of which are crucial to the success of the show.\u201d The format features one central contestant, \u201cwho is usually cast for their potential to hold their ground for an episode, allowing the viewers to really engage with them. It is this person who chooses their opponent in each round, with the loser being dropped from the game through the studio floor. This takes what is usually the peak of a game show\u2014the one-on-one battles\u2014and brings that excitement to the whole episode, with an added physical element that never gets old.\u201d<\/p>\n<p>Armoza says that the fast pace and wide variety of questions make the game show perfect for audiences to play along with. \u201cBecause of the way it\u2019s built,\u00a0<em>Still Standing\u00a0<\/em>has more questions per episode than other game shows. In addition, many other game shows follow a linear drama, whereas here, because you have one contestant surrounded by ten challengers, every few minutes you have a new drama. The fact that neither contestant knows how much they\u2019re playing for until after they\u2019ve won the round also means that the tension is high throughout as the stakes could be anything.\u201d<\/p>\n<p>The company continues to look for new territories and broadcasters for which\u00a0<em>Still Standing<\/em>\u00a0\u201ccan become an established daily show,\u201d Armoza says. \u201cWe know that once you have a successful game show in the right home, it\u2019s a win-win for everyone.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Armoza Formats launched the game show in the international market six years ago.<\/p>\n","protected":false},"author":350,"featured_media":5389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[103,178,194],"class_list":["post-5388","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-armoza-formats","tag-avi-armoza","tag-still-standing","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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