{"id":5276,"date":"2016-11-07T12:03:29","date_gmt":"2016-11-07T17:03:29","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/gma-worldwide-finds-success-with-scripted-formats\/"},"modified":"2016-11-08T09:21:42","modified_gmt":"2016-11-08T14:21:42","slug":"gma-worldwide-finds-success-with-scripted-formats","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/gma-worldwide-finds-success-with-scripted-formats\/","title":{"rendered":"GMA Worldwide Finds Success with Scripted Formats"},"content":{"rendered":"
Roxanne J. Barcelona, the VP of GMA Worldwide, talks to\u00a0<\/em>TV Formats\u00a0about the increasing appetite for Filipino scripted formats in the international market.<\/em><\/p>\n The Filipino dramas from GMA Network have traveled to a wide range of international shores, thanks to GMA Worldwide. In addition to sales of the finished series, the formats for these dramatic tales are being adapted. \u201cFilipino scripts are more universally appealing since our stories tackle themes that most cultures can relate to,\u201d says Roxanne J. Barcelona, the VP of GMA Worldwide. \u201cThemes such as\u00a0 GMA Worldwide\u2019s scripted formats have been gaining traction as of late, particularly in Latin America. Among the company\u2019s best-selling drama formats are\u00a0The Other Mrs. Real\u00a0<\/em>and\u00a0My Destiny<\/em>, which were both recently licensed to Altavision Producciones in Mexico. The former tells the story of a man who decides to marry two women, while the latter is about two sisters who fall in love with the same man. The original versions of both series have broadcast on GMA Network.<\/p>\n \u201cOther than Southeast Asia, we are now seeing clients from Latin America taking interest in producing their own versions of Filipino dramas,\u201d says Barcelona. \u201cWe think that this interest is [born out of] the similarities between the Mexican and Filipino cultures and traditions, and more importantly, our scripts have improved over the years and the stories are more engaging. Producers from Latin America may find Filipino dramas easy to adapt to\u00a0 Earlier this year, GMA Worldwide also sent\u00a0The Little Heiress<\/em>, another scripted format, to Mexico in a deal with Telefilm Atlantico. Other recent scripted-format sales in Latin America include\u00a0The Half Sisters<\/em>, following the lives of non-identical twins with different fathers, and\u00a0Until We Meet Again<\/em>, about a girl who was kidnapped and forced to live alone, without ever learning how to communicate with others.<\/p>\n Barcelona has been noticing a higher demand for local treatments of scripted series, which complements the company\u2019s ongoing success with readymade programming. \u201cWe think the reason for the pick-up of our format sales\u00a0is that some of the\u00a0broadcast networks have started to produce their own content and are looking for scripts that can be adapted easily,\u201d she says. \u201cThese clients still acquire canned dramas, but they are also starting to produce their own content.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Roxanne J. Barcelona, the company’s VP, talks about the increasing appetite for Filipino scripted formats in the international market.<\/p>\n","protected":false},"author":479,"featured_media":5280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[725,766],"class_list":["post-5276","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-gma-worldwide","tag-roxanne-j-barcelona","pmpro-has-access"],"yoast_head":"\n
romance, jealousy, intrigue and love for family are common in all cultures.\u201d<\/p>\n
their own version because of similarities in characters\u2019 values, morals and other habits.”<\/p>\n