{"id":5235,"date":"2016-10-19T01:00:02","date_gmt":"2016-10-19T05:00:02","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2016-10-19T10:52:42","modified_gmt":"2016-10-19T14:52:42","slug":"fremantlemedia-showcases-chinese-format-in-cannes","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/fremantlemedia-showcases-chinese-format-in-cannes\/","title":{"rendered":"FremantleMedia Showcases Chinese Format in Cannes"},"content":{"rendered":"<p>CANNES: At this week&#8217;s MIPCOM, FremantleMedia is presenting to international buyers <em>Familiar Taste<\/em>, a new format co-developed by Zhejiang Satellite and Purity Media.<\/p>\n<p><em>Familiar Taste<\/em> sees\u00a0celebrities prepare surprise meals\u00a0for someone they admire. The show marks the first Chinese format\u00a0that FremantleMedia has brought to market.\u00a0The first season of<em> Familiar Taste<\/em> aired successfully on China&#8217;s\u00a0Zhejiang Satellite earlier this year, with a second season already commissioned.<\/p>\n<p>Vasha Wallace, the executive VP of global acquisitions and development at FremantleMedia, commented: \u201c<em>Familiar Taste<\/em> is a beautifully warm and hugely emotional show that will have viewers laughing and crying in equal measure. It cleverly uses food as a means of saying thank you to those people we sometimes take for granted. This is the first time we\u2019ve brought a Chinese format to the international marketplace and we\u2019re really excited that we can support Zhejiang Satellite and Purity Media in providing a showcase for it at MIPCOM 2016.\u201d<\/p>\n<p>Hangying Yu, the director of the strategic development center at Zhejiang Satellite TV Station, said: \u201c<em>Familiar Taste<\/em> conveys sincere emotions through delicious food and presents more possibilities of a food show to audiences by breaking the traditional ways to do it. It uses more interesting format design to genuinely let food and flavor express love and provide a more profound connection between food and emotion. We are so delighted that this Chinese format can be distributed to the world. And we hope that by this kind of culture spread, we could let the world better understand China.\u201d<\/p>\n<p>Jinma, the general manager of Purity Media, added: \u201cI\u2019m proud to say that <em>Familiar Taste<\/em> can be called a dark horse in the TV shows aired this year. The program is totally original and designed by our team based on tons of research and discussion. Both the critical acclaim and excellent ratings are the reasons why it has attracted such global attention. This show is so unique in that it\u2019s not a conventional food show. Every ordinary dish contains a little untold touching story. That\u2019s why <em>Familiar Taste<\/em> could attract those super stars\u2019 participation and stand out in these years&#8217; countless outdoor reality shows. Also I believe that the key element of the show is universal. People all have this kind of experience to feel love and pay gratitude by having a <em>Familiar Taste<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CANNES: At this week&#8217;s MIPCOM, FremantleMedia is presenting to international buyers Familiar Taste, a new format co-developed by Zhejiang Satellite and Purity Media.<\/p>\n","protected":false},"author":479,"featured_media":5236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[734,95,735],"class_list":["post-5235","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-familiar-taste","tag-fremantlemedia","tag-purity-media","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FremantleMedia Showcases Chinese Format in Cannes - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/fremantlemedia-showcases-chinese-format-in-cannes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FremantleMedia Showcases Chinese Format in Cannes - 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