{"id":5222,"date":"2016-10-18T02:37:16","date_gmt":"2016-10-18T06:37:16","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/zee-tv-launches-zee-format-lab\/"},"modified":"2016-10-18T11:04:14","modified_gmt":"2016-10-18T15:04:14","slug":"zee-tv-launches-the-zee-format-lab","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/zee-tv-launches-the-zee-format-lab\/","title":{"rendered":"Zee TV Launches the Zee Format Factory"},"content":{"rendered":"<p>CANNES: Zee Entertainment Enterprises Limited (ZEEL) has unveiled its new \u201cFormat Factory,\u201d an incubator meant to develop several new formats for the international marketplace.<\/p>\n<p>There are six formats being presented at MIPCOM for licensing and development from the Factory. Screening sessions are being held in the Zee Bollyworld Preview Theatre located within ZEE\u2019s booth.<\/p>\n<p>Zee&#8217;s unscripted formats include <em>Dance India Dance<\/em>, in which contestants are judged by leading Bollywood choreographers on their dance skills. Meanwhile, <em>Moksha<\/em> is a brand-new game show requiring strategy, luck and skill. In the scripted arena, highlights include Phantasmagoria, a series of 12 wickedly twisted short stories, and <em>The Eclipse Harvest<\/em>, a high-octane crime series about the NYPD Organized Crime Control Bureau. Two additional scripted formats in the comedy genre are <em>Hum Paanch<\/em> (<em>Five Is A Crowd<\/em>) and <em>Kareena Kareena<\/em>.<\/p>\n<p>Sunita Uchil, the company&#8217;s chief business officer for international ad sales, global syndication and production, said, \u201cZee has a rich history of developing and producing programs with universal themes that are adaptable to all regions of the world. We are excited to be hosting buyers and showcasing our new formats, as well as our popular dance based reality show <em>Dance India Dance<\/em>, at our Zee Bollyworld Preview Theatre. Zee Bollyworld promises buyers a true immersive experience at MIPCOM 2016.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CANNES: Zee Entertainment Enterprises Limited (ZEEL) has unveiled its new \u201cFormat Factory,\u201d an incubator meant to develop several new formats for the international marketplace. <\/p>\n","protected":false},"author":350,"featured_media":5223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[726],"class_list":["post-5222","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-zee-entertainment-enterprises-limited","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zee TV Launches the Zee Format Factory - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/zee-tv-launches-the-zee-format-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zee TV Launches the Zee Format Factory - 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