{"id":5199,"date":"2016-10-17T01:27:29","date_gmt":"2016-10-17T05:27:29","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2016-10-17T06:40:06","modified_gmt":"2016-10-17T10:40:06","slug":"keshet-internationals-rising-star-to-see-indian-adaptation","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/keshet-internationals-rising-star-to-see-indian-adaptation\/","title":{"rendered":"Keshet\u00a0International\u2019s Rising Star to See Indian Adaptation"},"content":{"rendered":"<p>MUMBAI: Viacom18&#8217;s Hindi general-entertainment channel Colors has licensed the rights for a local version of the competition format <em>Rising Star<\/em> from Keshet International.<\/p>\n<p>The local treatment of the format will be produced by\u00a0Optimystix Entertainment. The Indian version of the singing-based reality show, which features live viewer engagement, is slated for an early 2017 launch on Colors.<\/p>\n<p>Raj Nayak, CEO of Colors, said,\u00a0\u201cFor the first time, here is a reality show that will not only be live but will also\u00a0give the\u00a0viewers sitting at home\u00a0an\u00a0opportunity\u00a0to engage\u00a0with the progress and build-up of the show.\u00a0What is beautiful about the format is that it\u2019s instant and live.\u00a0We are delighted to be collaborating with\u00a0Keshet\u00a0International to bring <em>Rising Star<\/em>to\u00a0India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like <em>Rising Star<\/em> couldn\u2019t have found a better stage than ours. The show\u2019s USP is that it\u2019s\u00a0not only high\u00a0on\u00a0entertainment quotient but also has the ability to connect and communicate with the viewers directly.\u201d<\/p>\n<p>Gary\u00a0Pudney, the head of Asia at Keshet\u00a0International ,said,\u00a0\u201cWe are beyond excited about bringing <em>Rising Star<\/em> to\u00a0the Indian audiences. India\u00a0is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers\u2019 hunger to become more active and engaged viewers of high end content.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI: Viacom18&#8217;s Hindi general-entertainment channel Colors has licensed the rights for a local version of the competition format Rising Star from Keshet International.<\/p>\n","protected":false},"author":350,"featured_media":5023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[708,124,543],"class_list":["post-5199","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-colors","tag-keshet-international","tag-rising-star","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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