{"id":5069,"date":"2016-08-08T11:21:43","date_gmt":"2016-08-08T15:21:43","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/fremantlemedia-seeks-music-gold-with-la-banda\/"},"modified":"2016-08-09T09:37:23","modified_gmt":"2016-08-09T13:37:23","slug":"fremantlemedia-seeks-music-gold-with-la-banda","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/fremantlemedia-seeks-music-gold-with-la-banda\/","title":{"rendered":"FremantleMedia Seeks Music Gold with\u00a0La Banda"},"content":{"rendered":"

Adrian Santucho, the CEO of FremantleMedia Mexico, U.S. Hispanic and pan-regional, talks with\u00a0<\/em>TV Formats\u00a0about the international ambitions of\u00a0<\/em>La Banda.<\/em><\/p>\n

The boy-band craze got a shot of Latin rhythm last year with the introduction of\u00a0La Banda<\/em>, a musical competition from a man who knows a thing or two about the genre, Simon Cowell, producing under his Syco Entertainment banner.<\/p>\n

The show premiered on U.S. Hispanic network Univision, with a second run due out on the channel this fall. In the wait between seasons, though, distributor FremantleMedia has been looking to export the format beyond Spanish-speaking audiences, as it \u201chas generated a striking amount of\u00a0\"***Image***\"interest from international buyers,\u201d according to Adrian Santucho, the CEO of FremantleMedia Mexico, U.S. Hispanic and pan-regional.<\/p>\n

Santucho states that the show\u2019s biggest appeal is how it veers away from typical judge-heavy formats, giving fans direct access to all the elimination rounds.<\/p>\n

\u201cWe\u2019re looking for new music idols, a band made up of singers from around Latin America, but the premise itself isn\u2019t that important,\u201d he says. \u201cWhat really stands out is how we\u2019re finding these talented youngsters. From the first day of production, the fans will have direct access to the [contestants]. They\u2019ll be able to use social media to follow them around, get to know them, and then make a decision as to who stays and who goes.\u201d<\/p>\n

Star power also helps: besides the bonus of having Cowell\u2019s name attached to the project, the show\u2019s first season boasted pop star Ricky Martin as an executive producer and talent judge.<\/p>\n

\u201cBecause we\u2019re doing something different, this is the kind of production that attracts big names in show business,\u201d Santucho says.<\/p>\n

Another key selling point is the show\u2019s flexibility. Though the first season sought to find the next all-boy band, the show\u2019s sophomore outing is mixing things up by auditioning both male and female performers.<\/p>\n

\u201cThis is an innovative, flexible format, where the fans feel like they have a say in the outcome no matter who\u2019s singing on the stage,\u201d Santucho says.<\/p>\n

He adds that the format has so far piqued interest in Europe and Australia, with deals in other territories currently in the works.<\/p>\n

\u201cObviously, there\u2019s also interest in Latin America, where we\u2019re looking to develop a daily version,\u201d Santucho says. \u201cWe know places such as Chile, Colombia and Peru work better with daily formats, so the local teams will do everything they can to develop options that will work for any network requirement.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Adrian Santucho, the CEO of FremantleMedia Mexico, U.S. Hispanic and pan-regional, talks about the international ambitions of La Banda.<\/p>\n","protected":false},"author":1,"featured_media":5070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[603,95,602],"class_list":["post-5069","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-adrian-santucho","tag-fremantlemedia","tag-la-banda","pmpro-has-access"],"yoast_head":"\nFremantleMedia Seeks Music Gold with\u00a0La Banda - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/fremantlemedia-seeks-music-gold-with-la-banda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FremantleMedia Seeks Music Gold with\u00a0La Banda - 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