{"id":5009,"date":"2016-06-23T12:28:02","date_gmt":"2016-06-23T16:28:02","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/natpe-budapest-spotlight-keshet-international\/"},"modified":"2016-06-23T12:28:36","modified_gmt":"2016-06-23T16:28:36","slug":"natpe-budapest-spotlight-keshet-international-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/natpe-budapest-spotlight-keshet-international-2\/","title":{"rendered":"NATPE Budapest Spotlight: Keshet International"},"content":{"rendered":"<p>BUDAPEST: Keshet International\u2019s new cross-media format <em>Touch<\/em> is based on the simple concept of identifying what\u2019s wrong with a given picture.<\/p>\n<p>\u201cThe CEE region is accustomed to more traditional content, but it\u2019s also rapidly embracing new media and platforms,\u201d says Paula Cohen McHarg, the company\u2019s regional sales manager. \u201cAs people start to embrace technological advances in entertainment, <em>Touch<\/em> is the perfect format for broadcasters and brands [looking] to get closer to their audiences, as well as to add value for commercial partners.\u201d<\/p>\n<p>Keshet International is also showcasing for buyers <em>Battle of the Chefs<\/em>, a reality-based cooking format, and <em>Master Class<\/em>, a children\u2019s talent show. \u201c<em>Master Class<\/em> already has a strong track record in CEE, with standout success in Greece and Hungary,\u201d Cohen McHarg says. \u201cWe will be showcasing some of our most successful and innovative non-scripted formats at NATPE Budapest,\u201d she adds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BUDAPEST: Keshet International\u2019s new cross-media format Touch is based on the simple concept of identifying what\u2019s wrong with a given picture.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[124],"class_list":["post-5009","post","type-post","status-publish","format-standard","","category-top-stories","tag-keshet-international","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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