{"id":4975,"date":"2016-06-06T10:52:46","date_gmt":"2016-06-06T14:52:46","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/"},"modified":"2016-06-07T13:40:18","modified_gmt":"2016-06-07T17:40:18","slug":"itvs-ge-has-the-ticket-to-love-island","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/","title":{"rendered":"ITVS GE Has the Ticket to Love Island"},"content":{"rendered":"

Mike Beale, the\u00a0executive VP of global development and formats at ITV Studios, talks to\u00a0<\/em>TV Formats about the reality-dating show\u00a0<\/em>Love Island,\u00a0which recently returned to ITV2 for a second season.<\/em><\/p>\n

Most of us are probably familiar with the classic\u00a0Gilligan\u2019s Island<\/em>\u00a0and the three-hour tour that turned into a laughter-inducing stint on an uncharted isle. That title may come to mind upon hearing the name\u00a0Love Island<\/em>, but the live reality–<\/em>dating show that ITV Studios Global Entertainment (ITVS GE) launched as a format at MIPCOM 2015 takes viewers on a different kind of tour.<\/p>\n

Unlike Gilligan, the millionaire and the rest, the contestants on\u00a0Love Island\u00a0<\/em>willingly ship off to a luxury villa on an exotic island in search of love. The group of singles lives together for the show\u2019s six-week run, hoping to be struck by Cupid\u2019s arrow and leave with a cash prize. Not only is there pressure to hit it off with a fellow housemate, but contestants must also win over the viewers, who can vote to replace them with new singles. \u201cViewers can genuinely impact the show,\u201d explains Mike Beale, ITV Studios\u2019s executive VP of global development and formats. \u201cIt\u2019s not a linear arc dating series where you start with 20 people and end up with the \u2018Hollywood\u00a0\"***Image***\"moment.\u2019 In\u00a0Love Island<\/em>, there are people coming, people going. It\u2019s constantly changing.\u201d<\/p>\n

\u201cThe original incarnation of\u00a0Love Island<\/em>\u00a0dates back to 2005,\u201d says Beale. At that time, ITV was experiencing success with the competition-reality show\u00a0I\u2019m a Celebrity\u2026Get Me Out of Here!<\/em>, and younger-skewing sister channel ITV2 was looking for a similar summer event that could strip daily and attract a young audience. \u201cSo they developed\u00a0Love Island<\/em>, in which a group of hot, young, single celebrities moved into a villa in Fiji\u2026and we followed their antics as they went on dates,\u201d Beale explains.<\/p>\n

In late 2014, when ITV2 was again searching for a bold summer program, it turned to\u00a0Love Island<\/em>. When the show returned to ITV2 last summer, Beale notes, there was \u201cone fundamental change: we took the celebrities out and brought the general public in, which was a moment of brilliance.\u201d So much so that a sophomore season of the new incarnation premiered on ITV2 on May 30. The first episode of the season drew 1.23 million viewers and a 5.4 percent share, higher than the slot average. The debut episode was also the most-tweeted-about show on the day of its broadcast, claiming almost a third of all TV-related tweets in the U.K. that day.\u00a0Love Island<\/em> season two also made ITV2 the most-watched digital channel in its first\u00a0week, and ITV2’s\u00a0all-time share for the 16 to 34 demographic was the best on record for the channel since 2002.<\/p>\n

Now ITVS GE is offering\u00a0Love Island<\/em>\u00a0as a format, and it\u2019s a potential boon for international broadcasters, filling a widespread need for programming that serves as an event. \u201cThe best shows at the moment are those that are able to cut through, to act as an event,\u201d Beale emphasizes. \u201cLove Island<\/em>\u00a0falls into that category,\u201d with social media playing a key role in encouraging audiences to tune in regularly. \u201cThe way\u00a0Love Island<\/em>\u00a0goes out daily enables people to talk about it,\u201d Beale explains.<\/p>\n

And talk they do. The 2015 run generated 38 million social-media impressions across Facebook and Twitter from the show\u2019s official accounts. It was also one of the top five most-tweeted about programs every day of transmission. \u201cTwitter moments are the new watercooler moments, and\u00a0Love Island<\/em>\u00a0generates so much noise off-screen that it drives viewers on-screen,\u201d Beale says. \u201cThe audience grew across its run, not just on the linear channel, but on catch-up too.\u201d<\/p>\n

Audiences can also engage with the show directly. \u201cWe\u2019ve launched a brand-new app this year that ups the ante even further on the potential for interactivity,\u201d Beale says. Among other things, the app allows fans to vote on which islanders should leave or enter the villa throughout the season, using the show\u2019s \u201crolling, live nature to drive interactivity,\u201d he explains. Opportunities for audience engagement can be tailored to each territory where the format is localized.<\/p>\n

Beale acknowledges that as\u00a0Love Island<\/em>\u00a0is adapted in other countries, adjustments may be necessary. \u201cDating shows have to temper their sense of decency based on the slot and the territory, so we\u2019ll have to do that with\u00a0Love Island<\/em>,\u201d he notes.<\/p>\n

There are some challenges associated with selling a stripped show like\u00a0Love Island<\/em>\u00a0to broadcasters across the globe. \u201cIt takes time for channels to find the real estate,\u201d Beale says. Even so, \u201cThere are a number of territories we\u2019re talking to about\u00a0Love Island<\/em>\u00a0that are looking at [making space in their schedules]. We can work with a channel [regarding] how to structure the format, and we\u2019re seeing a lot of desire, across Europe especially, for shows like\u00a0Love Island<\/em>\u00a0that can air daily and can attract a younger audience.\u201d<\/p>\n

Additionally, since the show has a fixed-rig setup similar to\u00a0Big Brother<\/em>, Beale explains, \u201cWe\u2019re looking at the opportunity to help networks resolve production issues by possibly finding a location where we can roll countries through to make [production] easier for them.\u201d<\/p>\n

As a new set of singletons look for love in Majorca throughout season two, ITV Studios Global Entertainment will continue to entertain international suitors for the budding format.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mike Beale, the executive VP of global development and formats at ITV Studios, talks about the reality-dating show Love Island, which recently returned to ITV2 for a second season.<\/p>\n","protected":false},"author":477,"featured_media":4976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[139,209,210,172],"class_list":["post-4975","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-itv-studios-global-entertainment","tag-itv2","tag-love-island","tag-mike-beale","pmpro-has-access"],"yoast_head":"\nITVS GE Has the Ticket to Love Island - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITVS GE Has the Ticket to Love Island - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Mike Beale, the executive VP of global development and formats at ITV Studios, talks about the reality-dating show Love Island, which recently returned to ITV2 for a second season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T14:52:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-07T17:40:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/Love-Island-season-two.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/\",\"name\":\"ITVS GE Has the Ticket to Love Island - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2016-06-06T14:52:46+00:00\",\"dateModified\":\"2016-06-07T17:40:18+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itvs-ge-has-the-ticket-to-love-island\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ITVS GE Has the Ticket to Love Island\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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