{"id":4965,"date":"2016-05-26T12:49:37","date_gmt":"2016-05-26T16:49:37","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-sereis-go-for-it-for-itv\/"},"modified":"2016-05-26T13:47:09","modified_gmt":"2016-05-26T17:47:09","slug":"potato-preps-entertainment-series-go-itv","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-series-go-itv\/","title":{"rendered":"Potato Preps Entertainment Series Go for It for ITV"},"content":{"rendered":"

LONDON: ITV has commissioned Potato to produce the new entertainment series Go for It<\/em>, based on Talpa\u2019s format Challenge Me<\/em>.<\/p>\n

Go for It<\/em> will see contestants put their unusual skills to the test, including the ability to identify 30 different types of wood by smell alone. The show is hosted by Stephen Mulhern. The 7×1-hour adaptation will air on ITV later this year. Talpa\u2019s Challenge Me<\/em> format has already been produced in the U.S., the Netherlands and the Ukraine.<\/p>\n

The U.K. version is executive produced by Rachael Parker and Michael Kelpie for Potato. Asif Zubairy, the commissioning editor for entertainment at ITV, ordered the series.<\/p>\n

Kelpie, the managing director of Potato, said, \u201cGo for It<\/em> is exactly the type of entertainment show I loved watching as a kid. I am so excited to be making it and I can\u2019t wait to get comfy on the sofa at home with my family and watch the amazing skills and weird talents that people have from all across the U.K.\u201d<\/p>\n

Zubairy commented: “This is a show in which we could discover people\u2019s most unbelievable talents. OAPs cracking walnuts with their eyelids to teenagers identifying brands of toilet paper by taste alone. Until now there hasn’t been a televisual forum to display these skills. With Go for It<\/em>, there is now\u2014I can’t wait.”<\/p>\n

Maarten Meijs, the managing director of Talpa Global, added, \u201cWe\u2019re very excited to work with ITV and Potato on Go for It<\/em>. The fun-filled format with a broad range of talents engages the audience by letting people at home take on the challenge of beating the set records. Its interactive, hilarious and diverse nature is a perfect fit for ITV.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON: ITV has commissioned Potato to produce the new entertainment series Go for It, based on Talpa\u2019s format Challenge Me.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[494,495,377,496,390],"class_list":["post-4965","post","type-post","status-publish","format-standard","","category-top-stories","tag-challenge-me","tag-go-for-it","tag-itv","tag-potato","tag-talpa-global","pmpro-has-access"],"yoast_head":"\nPotato Preps Entertainment Series Go for It for ITV - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-series-go-itv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potato Preps Entertainment Series Go for It for ITV - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"LONDON: ITV has commissioned Potato to produce the new entertainment series Go for It, based on Talpa\u2019s format Challenge Me.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-series-go-itv\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-26T16:49:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-26T17:47:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-series-go-itv\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-series-go-itv\/\",\"name\":\"Potato Preps Entertainment Series Go for It for ITV - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2016-05-26T16:49:37+00:00\",\"dateModified\":\"2016-05-26T17:47:09+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-series-go-itv\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-series-go-itv\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/potato-preps-entertainment-series-go-itv\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Potato Preps Entertainment Series Go for It for ITV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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