{"id":4959,"date":"2016-05-26T10:37:12","date_gmt":"2016-05-26T14:37:12","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/"},"modified":"2016-05-26T10:37:12","modified_gmt":"2016-05-26T14:37:12","slug":"armozas-how-to-be-heads-to-poland","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/","title":{"rendered":"Armoza\u2019s How to Be Heads to Poland"},"content":{"rendered":"<p>TEL AVIV: Polish broadcaster TTV has commissioned Armoza Formats\u2019s celebrity interview show <em>How to Be<\/em> for a September debut.<\/p>\n<p>The local Polish version of\u00a0<em>How to Be<\/em> will be known as <em>By\u0107 Jak\u2026<\/em> and produced by Jake Vision Production. It will be hosted by Polish TV personality Przemek Kossakowski. The first season will consist of nine episodes. This marks the first partnership between the two companies.<\/p>\n<p><em>How to Be<\/em> is developed by Artza Productions in collaboration with Armoza Formats. The show offers a twist on the typical celebrity interview format, as the host of the program becomes the celebrity, and the celebrity becomes the host. Cuatro in Spain will debut the first season of the local adaptation, <em>Feis tu Feis<\/em>, tomorrow, May 27. A third season is set for late July on ZDF and ZDFneo in Germany.<\/p>\n<p>Lidka Kazen, the director of programs at TTV, said, \u201cWe were immediately drawn to <em>How to Be<\/em> with its unique way of revealing personal and emotional stories, which we do not usually see from celebrities. And following its international success, we are excited to be launching this challenging and unconventional show in Poland. We look forward to working with Armoza and enjoying the benefit of their expertise, as well as producing this entertaining format from their portfolio.\u201d<\/p>\n<p>Avi Armoza, the CEO of Armoza Formats, commented, \u201c<em>How to Be<\/em> is an incredibly original format that enables viewers to get to know their favorite celebrities in a new and unique way. We are thrilled to be partnering with TTV for the first time, and in particular to be working with them on such a perfect match for them and their audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TEL AVIV: Polish broadcaster TTV has commissioned Armoza Formats\u2019s celebrity interview show How to Be for a September debut.<\/p>\n","protected":false},"author":477,"featured_media":4960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[103,484,240,485,486],"class_list":["post-4959","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-armoza-formats","tag-artza-productions","tag-how-to-be","tag-jake-vision-production","tag-ttv","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Armoza\u2019s How to Be Heads to Poland - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armoza\u2019s How to Be Heads to Poland - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"TEL AVIV: Polish broadcaster TTV has commissioned Armoza Formats\u2019s celebrity interview show How to Be for a September debut.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-26T14:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/How-To-Be-ARMOZA-416.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/\",\"name\":\"Armoza\u2019s How to Be Heads to Poland - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2016-05-26T14:37:12+00:00\",\"dateModified\":\"2016-05-26T14:37:12+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/armozas-how-to-be-heads-to-poland\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Armoza\u2019s How to Be Heads to Poland\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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