{"id":4943,"date":"2016-05-16T13:23:31","date_gmt":"2016-05-16T17:23:31","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/"},"modified":"2016-05-24T15:36:50","modified_gmt":"2016-05-24T19:36:50","slug":"case-study-los-gonzalez","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/","title":{"rendered":"Case Study: Los Gonz\u00e1lez"},"content":{"rendered":"

Televisa Internacional’s director for Europe, Claudia Sahab, talks\u00a0<\/em>about the multiplatform format <\/em>Los Gonz\u00e1lez.<\/em><\/p>\n

The family that pranks together stays together\u2014or at least that\u2019s the case in Los Gonz\u00e1lez<\/em>, a Televisa Internacional format where hidden-camera jokes become a family affair.<\/p>\n

Presented to international buyers as a \u201csitcam,\u201d the multiplatform show is part classic situational comedy, part unfiltered reality show. On the scripted end, the premise is simple: an out-of-work dad comes up with a new way to provide for his family, creating a website where he showcases dozens of pranks pulled on unsuspecting bystanders. The family members, who are all played by actors, then help him pull the real-world shenanigans.<\/p>\n

\u201cThe segments with the dad and his family are all staged, just as you would do with a regular sitcom,\u201d says Claudia Sahab, Televisa Internacional\u2019s director for Europe. \u201cBut the candid-camera parts are completely real. That marvelous mixture of scripted and reality is a very innovative twist on the genre.\u201d<\/p>\n

Created in 2014 by Televisa and Spanish producer La Competencia, the format has so far been sold into Spain and Italy, with a Mexican adaptation currently in the works.<\/p>\n

\u201cWe\u2019re seeing great demand for this format from various countries, not only because hidden-camera shows have universal appeal, but also because it\u2019s very affordable to produce,\u201d says Sahab.<\/p>\n

The Spanish version premiered earlier this year on Arag\u00f3n TV as Los Artigas<\/em>, where it\u2019s broadcast Thursdays at 9:30 p.m. The Italian edition also made its debut in 2015, airing as I Capatosta<\/em> in prime time on the youth-skewing Boing network. Despite the name changes, Sahab assures that all renditions of the format hew closely to the original script.<\/p>\n

\u201cThe name of the show is the last name of the family, so in each territory, that\u2019s changed to reflect an ordinary, regional last name,\u201d she says. \u201cWe have 40 finished scripts, and the producers follow them very faithfully. However, it\u2019s up to them to decide on the casting and which of the pranks they want to carry out.\u201d<\/p>\n

Every version has the same number of family members, with a dad leading a clan made up of a mom, three kids and a grandparent. The troupe then sets out to prank unwary victims, who don\u2019t realize actors from a TV series are approaching them. Those segments eventually lead back to the scripted portion of the program and more traditional sitcom plots.<\/p>\n

And though the scripted portions take up a chunk of the half-hour series, Sahab says the many hidden-camera clips that don\u2019t make it on air find a second life online.<\/p>\n

\u201cThe website the dad creates to post his pranks really exists,\u201d she says. \u201cBroadcasters can then post unaired material online so it will be available to viewers. We\u2019re making digital platforms a crucial part of this title, and that\u2019s something very new for the sitcom genre.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisa Internacional’s director for Europe, Claudia Sahab, talks about the multiplatform format Los Gonz\u00e1lez.<\/p>\n","protected":false},"author":291,"featured_media":4944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[472,380,125],"class_list":["post-4943","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-claudia-sahab","tag-los-gonzalez","tag-televisa-internacional","pmpro-has-access"],"yoast_head":"\nCase Study: Los Gonz\u00e1lez - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Los Gonz\u00e1lez - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Televisa Internacional's director for Europe, Claudia Sahab, talks about the multiplatform format Los Gonz\u00e1lez.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-16T17:23:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-24T19:36:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/LosGonzalez-Televisa-516.jpg\" \/>\n<meta name=\"author\" content=\"Joel Marino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Marino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/\",\"name\":\"Case Study: Los Gonz\u00e1lez - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2016-05-16T17:23:31+00:00\",\"dateModified\":\"2016-05-24T19:36:50+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/case-study-los-gonzalez\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: Los Gonz\u00e1lez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\",\"name\":\"Joel Marino\",\"description\":\"Joel Marino is associate editor for World Screen and TV Latina. 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