{"id":4747,"date":"2016-02-22T12:33:24","date_gmt":"2016-02-22T17:33:24","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/spanish-treatment-for-armoza-formatss-how-to-be\/"},"modified":"2016-02-22T12:33:24","modified_gmt":"2016-02-22T17:33:24","slug":"spanish-treatment-for-armozas-how-to-be","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/spanish-treatment-for-armozas-how-to-be\/","title":{"rendered":"Spanish Treatment for Armoza&#8217;s How to Be"},"content":{"rendered":"<p>TEL AVIV: Mediaset Espa\u00f1a&#8217;s Cuatro has commissioned a local version of <em>How to Be<\/em>, a celebrity interview show from the Armoza Formats catalogue.<\/p>\n<p><em>How to Be<\/em> looks on as celebrities and the host switch places, allowing the celebrity to ask personal questions that they would not\u00a0want to answer in a regular interview format. The show was developed by Artza Productions in collaboration with Armoza Formats. The Spanish version will be\u00a0locally titled <em>Feis tu Feis<\/em> (<em>Face to Face<\/em>). It\u00a0will be produced by 100 Balas and hosted by Spanish actor\/comedian Joaqu\u00edn Reyes.<\/p>\n<p>Mariano Blanco, the program manager of Cuatro, commented: \u201cNot only does <em>How to Be<\/em> allow us to go further than conventional interview formats, but more than that it gives us the chance to really know each guest star, diving into his life in a way that, in other circumstances, not even they would consider. We are thrilled that Joaqu\u00edn Reyes is joining as host\u2014he\u2019s one of the best comedians in our country, perfect for a show that requires the art of the disguise and transformation.\u201d<\/p>\n<p>Avi Armoza, the CEO of Armoza Formats, added: \u201cWe\u2019re thrilled to be working with Cuatro and 100 Balas in launching this unique celebrity interview format in Spain. <em>How to Be<\/em> brings back authenticity to celebrity interviews by delving into each interviewee\u2019s life in a more meaningful way and, in the finale, by using role reversal to bring out their truest and most unaffected responses.\u201d<\/p>\n<p>A third season of\u00a0<em>How to Be<\/em>\u00a0has been commissioned in Germany following two successful seasons on ZDF and ZDFneo. The new season of the German version is slated for broadcast this summer, while Norway&#8217;s NRK is due to debut their local treatment next month. The factual-entertainment format also airs in Sweden, among other countries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TEL AVIV: Mediaset Espa\u00f1a&#8217;s Cuatro has commissioned a local version of How to Be, a celebrity interview show from the Armoza Formats catalogue.<\/p>\n","protected":false},"author":479,"featured_media":4748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[238,103,239,240,241,242],"class_list":["post-4747","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-100-balas","tag-armoza-formats","tag-cuatro","tag-how-to-be","tag-joaquin-reyes","tag-mediaset-espana","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spanish Treatment for Armoza&#039;s How to Be - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/spanish-treatment-for-armozas-how-to-be\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spanish Treatment for Armoza&#039;s How to Be - 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