The Tel Aviv-based Studio Glam launched Studio Glam ID (International Development) in September to operate as a separate entity alongside the company. The new venture focuses on international partnerships with channels, production companies and distributors, with the goal of co-developing original formats for the global market and meeting the needs of specific territories.<\/p>\n
Ami Glam, founder and CEO of Studio Glam (whose remit also includes overseeing the creative side of Studio Glam ID), explains: \u201cFor us [Studio Glam ID] is another ![\"***Image***\"](\"http:\/\/newsletters.worldscreen.com\/tvformats\/img\/2015-11-23-Ami-Glam.jpg\")
step in the development of our content company. We started working a lot with the international market and this is our first major aim in establishing the studio.\u201d He adds, \u201cWe realized that this was our way forward as a studio: establishing direct co-developments and cooperations with different channels and companies outside of Israel, and extending our direct market, working toward new projects together.\u201d<\/p>\n
Glam continues, \u201cToday, working with different territories that have the same needs and working with one idea that [has the potential to travel] to another place is just basic nature.\u201d He believes in aligning with partners that respect each other and that understand how they can all benefit from working together.<\/p>\n
A central goal for Studio Glam ID is creating formats that are tailored for specific territories. According to Glam, the production company is focusing on five to seven different territories across Latin America, and Western and Eastern Europe. He believes that nowadays, it is more beneficial to have what he calls a \u201ctailor-made\u201d focus on creating a format that will work well in a specific territory, rather than trying to generate an idea that will sell internationally right off the bat. \u201cWe don\u2019t necessarily work on something that we say, \u2018OK, this is for 50 territories,\u2019\u201d Glam says, though he admits, \u201cOf course, if that happens, it\u2019s a dream [come true].\u201d<\/p>\n
Studio Glam ID is planning to work on projects with channels, production companies and distributors. \u201cWe can do business with everyone,\u201d Glam says. This is because the company is not set on having Studio Glam serve as the distributor on all projects generated through Studio Glam ID. \u201cWe believe that we can work with many partners,\u201d he explains. \u201cIt\u2019s not that you have to have it all. We don\u2019t believe in having 100 percent of nothing. We believe in having a certain percent of something. In this way, we believe that in order to create something, you need many partners that believe in the show.\u201d<\/p>\n
\u201cOur first aim is content,\u201d says Glam. If Studio Glam ID strikes a deal with a company that already has a distributor in place, it is willing to work with that distributor. \u201cIf they don\u2019t have [a distributor], we can decide together which company is the right partner to take the distribution,\u201d he says. \u201cIf we think together that Studio Glam will be the best option for the distribution, then this is what we\u2019ll do, but [having Studio Glam serve as the distributor] is not our first priority.\u201d He emphasizes, \u201cWe are not interfering with or intimidating anyone that has a specific goal for distribution or production.\u201d<\/p>\n
To this end, Glam explains, \u201cWe\u2019re trying to make Studio Glam ID work as a partnership both ways: first on the development side and second on the business side, so we are in the middle.\u201d<\/p>\n
According to Glam, the new entity is looking to fill gaps in the format market by focusing on a different approach to three areas within non-scripted programming: studio-entertainment formats, factual entertainment and reality shows. With regard to studio-entertainment formats, Glam believes that there is a market for something other than run-of-the-mill game shows or talent shows. Studio Glam already has a challenge competition, Double or Nothing<\/em>, that it believes offers a new take on the studio-based format, and is working on a show in the dating field that the executive says will \u201center the studio in a different way.\u201d<\/p>\n Many players in the format business have acknowledged that there is a hunt on for the \u201cnext big thing,\u201d and Glam sees his mission as finding the \u201cnext step in TV.\u201d He says the key is \u201cnot what is the next big thing, but what is the new language that we can bring?\u201d He elaborates: \u201cWe really spend a lot of time talking about the philosophy of television, trying to understand the things that are behind us to find the next step. This is something that I want to try to do in every format that I create, to see if we can say something new.\u201d<\/p>\n Glam adds, \u201cThis is why we want to expand, because we believe that there are different needs for different territories. Different partners can enrich and support our development, and together we can find that new reinvention.<\/p>\n \u201cIt takes time, and we know that this new division is something that we need to work hard on and to spend a lot on\u2014both time and money\u2014but we really believe that this is the best way forward in achieving our goals in the industry.\u201d Glam hopes to continue to extend the company\u2019s footprint outside of Israel, with an eye toward partnerships in the U.S. in particular.<\/p>\n","protected":false},"excerpt":{"rendered":" Studio Glam ID is co-developing original formats for the global market.<\/p>\n","protected":false},"author":1,"featured_media":4616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68],"tags":[91],"class_list":["post-4615","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","tag-studio-glam","pmpro-has-access"],"yoast_head":"\n