{"id":4560,"date":"2015-10-19T00:00:00","date_gmt":"2015-10-19T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvformats\/case-study-dori-media-groupa%c2%80%c2%99s-in-treatment\/"},"modified":"2016-01-20T01:49:09","modified_gmt":"2016-01-20T06:49:09","slug":"case-study-dori-media-groupa%c2%80%c2%99s-in-treatment","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/case-study-dori-media-groupa%c2%80%c2%99s-in-treatment\/","title":{"rendered":"Case Study: Dori Media Group’s In Treatment"},"content":{"rendered":"

Dori Media Group\u2019s Nadav Palti talks to<\/em> TV Formats Weekly about the company\u2019s scripted drama <\/em>In Treatment, which has been adapted to critical acclaim worldwide.<\/em><\/p>\n

A charismatic therapist (who himself is seeking therapy) is at the heart of Dori Media Group\u2019s In Treatment<\/em>, a brainy drama that has been successfully adapted in territories around the world.<\/p>\n

Originally an Israeli production titled BeTipul<\/em>, the format first crossed borders in 2008 with a U.S. version on HBO. \u201cThe American adaptation won many important awards and gave HBO a lot of prestige, which drove \"Image\"[the network] to sell its version worldwide,\u201d says Nadav Palti, the president and CEO of Dori Media Group.<\/p>\n

Since then, the format has been picked up in 17 territories, among them Argentina, Japan and Poland. \u201cThe story is easily adaptable to any culture, religion and mentality,\u201d Palti says. \u201cAnd it has super international scripts: [it can be set] in Tel Aviv, Buenos Aires, New York, Rome or any place in the world.\u201d<\/p>\n

The original Israeli series\u2014which was co-created by Hagai Levi, Ori Sivan and Nir Bergman\u2014centered on a psychologist who, after treating an assortment of troubled characters, ends up seeking counseling for his own mental woes. Most of the international adaptations have stuck to that premise, though a few have tinkered with key elements in order to accommodate local cultures and tastes, Palti says.<\/p>\n

\u201cSubstantial changes were made in some territories,\u201d the executive notes. \u201cIn Japan, it is not customary to share your problems with a psychoanalyst, so they changed the format to tell the story of teenagers going to a counselor. In Poland, it is not customary that the psychoanalyst be a man, so they changed the lead to be a female therapist.\u201d<\/p>\n

One of the more successful of the format\u2019s adaptations is the Argentine version, En Terapia<\/em>, which has aired for three seasons on pubcaster TV P\u00fablica.<\/p>\n

\u201cThat version attracted the biggest stars in Argentina, including Oscar nominee Norma Aleandro,\u201d Palti says. \u201cThe local press notes that therapists are saying that a lot of their patients have been quoting [lines] from the series in their own sessions.\u201d The finished tape of that version has been \"Image\"sold to broadcasters in Spain, Colombia and Uruguay, and is also available across Latin America for streaming on Netflix.<\/p>\n

\u201cThe [In Treatment<\/em>] format is the most successful Israeli format ever,\u201d Palti says. \u201cIt has become a success everywhere it has been on air, and Dori Media keeps on selling it.\u201d<\/p>\n

Palti hopes to score format deals in Germany, France, Spain and Mexico, though he notes that some markets may be tougher than others.<\/p>\n

\u201cThere are territories where going to a therapist is not common, like Asia, so it will be harder to sell there, but the time will surely come,\u201d he says.<\/p>\n

The executive points out that the drama\u2019s biggest selling point at the moment is its cost-effectiveness. Because a huge chunk of the action takes place in a therapist\u2019s office, \u201cmost of the money spent is on talent, both on screen and off,\u201d he adds. The HBO version, for example, managed to pull in renowned Irish actor Gabriel Byrne to lead the cast, with Oscar-winning actress Dianne Wiest playing his shrink. Byrne netted a Golden Globe and Wiest an Emmy for their respective roles.<\/p>\n

\u201cDue to its phenomenal success worldwide, the series enables broadcasters and production companies to attract the best cast in their territories,\u201d Palti says. \u201cIt is unique programming.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Dori Media Group\u2019s Nadav Palti talks to TV Formats Weekly about the company\u2019s scripted drama In Treatment, which has been adapted to critical acclaim worldwide. A charismatic therapist (who himself is seeking therapy) is at the heart of Dori Media Group\u2019s In Treatment, a brainy drama that has been successfully adapted in territories around the …<\/p>\n","protected":false},"author":1,"featured_media":4561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68],"tags":[81],"class_list":["post-4560","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","tag-dori-media","pmpro-has-access"],"yoast_head":"\nCase Study: Dori Media Group\u00e2\u0080\u0099s In Treatment<\/title>\n<meta name=\"description\" content=\"Case Study: Dori Media Group\u00e2\u0080\u0099s In Treatment. 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