{"id":15691,"date":"2026-03-02T12:11:46","date_gmt":"2026-03-02T17:11:46","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/banijay-media-germany-partners-with-diyar-acar\/"},"modified":"2026-03-02T14:52:27","modified_gmt":"2026-03-02T19:52:27","slug":"banijay-media-germany-partners-with-diyar-acar","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/banijay-media-germany-partners-with-diyar-acar\/","title":{"rendered":"Banijay Media Germany Partners with Diyar Acar"},"content":{"rendered":"
Banijay Media Germany has entered a partnership with football entertainment creator Diyar Acar to drive forward its digital-first initiative.<\/p>\n
\u201cDiyar represents a new generation of \u2018sportainment\u2019\u2014with a clear format identity, high production values and exceptional community engagement,\u201d said Christian Nienaber, managing director of Banijay Media Germany. \u201cWe see enormous potential in strategically expanding his existing IP, jointly developing new formats and sustainably elevating brand integrations to a new level.\u201d<\/p>\n
With over 480,000 YouTube subscribers, more than 200 million views and a cross-platform community of over two million followers, Acar is one of Germany\u2019s leading figures in digital sportainment. The collaboration will focus on the strategic development of Acar’s cross-platform format brands, marketing effort and local and international distribution.<\/p>\n
\u201cThe partnership with Banijay Media Germany is an important milestone for me,\u201d said Acar. \u201cFrom the very beginning, I developed my formats with the ambition of creating independent entertainment brands. And now I will be working with a team that has built large entertainment projects and can strategically develop my content. Together, we want to reconnect sports and entertainment.\u201d<\/p>\n
\u201cDiyar\u2019s formats were born out of a genuine passion for football and entertainment,\u201d said Pascal Ruhe-Kramer, manager of Acar. \u201cWith Banijay Media Germany, we want to scale these ideas through a shared passion for content, quality and longevity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Banijay Media Germany has entered a partnership with football entertainment creator Diyar Acar to drive forward its digital-first initiative.<\/p>\n","protected":false},"author":7389,"featured_media":15688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[4728,4729,4727,4730],"class_list":["post-15691","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-banijay-media-germany","tag-christian-nienaber","tag-diyar-acar","tag-pascal-ruhe-kramer","pmpro-has-access"],"yoast_head":"\n