{"id":15639,"date":"2026-02-18T13:03:55","date_gmt":"2026-02-18T18:03:55","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/"},"modified":"2026-02-18T13:04:49","modified_gmt":"2026-02-18T18:04:49","slug":"global-agency-introducing-new-music-competition-format","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/","title":{"rendered":"Global Agency Introducing New Music Competition Format"},"content":{"rendered":"<p>Global Agency is set to launch its new original music competition<em> The Mashup<\/em> to the European market at MIP LONDON on February 23 in the Turing Theatre at the IET London.<\/p>\n<p>\u201cWe are very excited to bring <em>The Mashup<\/em> to MIP LONDON as its European premiere,\u201d said Izzet Pinto, creator of the show and CEO of Global Agency. \u201cAfter the strong initial response in the US, we believe the format is perfectly positioned to resonate with European broadcasters and platforms. <em>The Mashup<\/em> delivers fresh energy to the music competition space\u2014and today, the industry is looking for originality more than ever.\u201d<\/p>\n<p>In <em>The Mashup<\/em>, duos merge two contrasting songs into one live performance. Each week, contestants spin a genre wheel, from pop to country, to challenge their creativity and versatility. In the grand finale, finalists perform solo alongside celebrity partners, but only one artist will take home the ultimate prize.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global Agency is set to launch its new original music competition The Mashup to the European market at MIP LONDON on February 23 in the Turing Theatre at the IET London.<\/p>\n","protected":false},"author":1412,"featured_media":15640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[101,188,4673],"class_list":["post-15639","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-global-agency","tag-izzet-pinto","tag-the-mashup","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Agency Introducing New Music Competition Format - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Agency Introducing New Music Competition Format - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Global Agency is set to launch its new original music competition The Mashup to the European market at MIP LONDON on February 23 in the Turing Theatre at the IET London.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T18:03:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T18:04:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2026\/02\/GlobalAgency-TheMashup-0226.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/\",\"name\":\"Global Agency Introducing New Music Competition Format - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2026-02-18T18:03:55+00:00\",\"dateModified\":\"2026-02-18T18:04:49+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/global-agency-introducing-new-music-competition-format\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Agency Introducing New Music Competition Format\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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