{"id":15610,"date":"2026-02-06T11:30:29","date_gmt":"2026-02-06T16:30:29","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/primitives-brings-99-to-beat-to-estonia\/"},"modified":"2026-02-06T12:21:43","modified_gmt":"2026-02-06T17:21:43","slug":"primitives-brings-99-to-beat-to-estonia-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/primitives-brings-99-to-beat-to-estonia-2\/","title":{"rendered":"Primitives Brings 99 to Beat to Estonia"},"content":{"rendered":"<p>Primitives has licensed <em>99 to Beat<\/em> to TV3 Estonia, locally titled <em>Parem kui 99<\/em>.<\/p>\n<p>\u201c<em>99 to Beat<\/em> turns simple ideas into seriously entertaining challenges,\u201d said K\u00e4rt K\u00fcnnapas, head of acquisition and scheduling at TV3. \u201cWe\u2019re excited to launch the show in Estonia and watch local contestants compete with creativity, confidence and humor. The format\u2019s simplicity leaves plenty of room for personality, making every episode unpredictable and fun to watch.\u201d<\/p>\n<p>Estonian audiences can watch the series on March 1. Created by Belgian broadcaster VRT and production company De Chinezen, <em>99 to Beat<\/em> sees 100 contestants take on a series of bonkers challenges\u2014from boiling an egg to guessing the weight of a llama.<\/p>\n<p>\u201cIt\u2019s a pleasure to be working with a format that has captured so many international audiences in such a fun way, said Emma Gosling, sales and acquisitions manager at Primitives. \u201cWe know Estonian viewers will be the next to fall in love with its delightfully crazy challenges\u2014and unlike most shows, this is one where we encourage: do try this at home!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primitives has licensed 99 to Beat to TV3 Estonia, locally titled Parem kui 99.<\/p>\n","protected":false},"author":7389,"featured_media":15609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[2857,4407,4681,4680,2555,1010],"class_list":["post-15610","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-99-to-beat","tag-emma-gosling","tag-kart-kunnapas","tag-parem-kui-99","tag-primitives","tag-tv3","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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