{"id":15574,"date":"2026-01-26T12:12:38","date_gmt":"2026-01-26T17:12:38","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/"},"modified":"2026-01-26T12:28:06","modified_gmt":"2026-01-26T17:28:06","slug":"wheel-of-fortune-india-signs-slew-of-sponsors","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/","title":{"rendered":"Wheel of Fortune India Signs Slew of Sponsors"},"content":{"rendered":"<p>Sony Pictures Networks India (SPNI) has signed deals with a slew of sponsors, including Maruti Suzuki and Maaza, for the upcoming Indian adaptation of <em>Wheel of Fortune<\/em>.<\/p>\n<p>\u201cAt Sony Pictures Networks India, we are thrilled to bring the world\u2019s most successful television game show, <em>Wheel of Fortune<\/em>, to Indian audiences and advertisers,\u201d said Akshay Agrawal, head of linear ad sales at SPNI. \u201cGlobally, the format has consistently delivered exceptional brand values, and we are delighted to announce our sponsors on Sony Entertainment Television. We have designed the show as an integrated platform where brands can be naturally woven into the content, which helps in driving deeper engagement and stronger brand recall. Our goal is to ensure a seamless experience for both advertisers and viewers. With Akshay Kumar as the host, <em>Wheel of Fortune<\/em> is set to become a landmark franchise in Indian television for both linear and digital.\u201d<\/p>\n<p>Maruti Suzuki and Maaza are co-presenting partners. The show is co-powered by Pidilite (Roff), Philips Home Appliances, StockGro and Denver Perfumes. State Bank of India is a special partner.<\/p>\n<p>\u201cWe are delighted to partner with Sony Entertainment Television for the Indian edition of <em>Wheel of Fortune<\/em>, a globally iconic entertainment format that has captivated audiences for decades,\u201d commented Partho Banerjee, senior executive officer of marketing and sales at Maruti Suzuki India Limited. \u201cDriven by a customer-centric approach, Maruti Suzuki has always believed in creating joyful journeys for consumers, be it with products or family entertainment through lifestyle associations that reach multi-generational audiences.\u201d<\/p>\n<p>Pooja Baid, chief marketing officer of Versuni India, commented, \u201c<em>Wheel of Fortune<\/em> is a format which naturally brings families together, and that\u2019s a space where Philips has always belonged. We are excited to partner with Sony Entertainment Television for this marquee property, as it brings global-scale entertainment to India, driven by star power and engaging gameplay. As a brand present in millions of Indian homes, this partnership allows us to show up in a culturally meaningful way, beyond just products, helping us deepen our connection with consumers during everyday, real-life viewing occasions.\u201d<\/p>\n<p>\u201cStockGro\u2019s partnership with <em>Wheel of Fortune India<\/em> reflects our belief that real wealth gets created by making the right investment choices,\u201d noted Ajay Lakhotia, founder and CEO of StockGro. \u201cThe show\u2019s emphasis on quick thinking and recognizing opportunities mirrors how investing actually works. At StockGro, our goal is to help people move from guesswork to conviction in the stock market, and this partnership lets us share that message in a fun and meaningful way.\u201d<\/p>\n<p>Sandeep Tanwani, chief marketing officer for Pidilite Industries, said, \u201cRoff is India\u2019s trusted and pioneering tile-fixing brand. Carrying that pioneering spirit forward, we are proud to associate with the very first Indian season of the internationally acclaimed game show, <em>Wheel of Fortune<\/em>. This partnership, along with a prominent role in the show, provides a powerful platform to connect with diverse audiences nationwide\u2014driving stronger brand visibility and resonance in a high-impact entertainment environment. We look forward to being part of this exciting journey with Sony Entertainment Television.\u201d<\/p>\n<p>Saurabh Gupta, managing director and CEO of Hamilton Sciences (Denver Perfumes), added, \u201c<em>Wheel of Fortune<\/em> is a format known for its credibility and strong connection with audiences\u2014values that align closely with Denver\u2019s journey as a brand. We are pleased to partner with Sony Entertainment Television on this marquee property, which continues to engage viewers across age groups and markets. This collaboration gives Denver Perfumes a relevant platform to be part of everyday entertainment, strengthen brand visibility and build meaningful connections with households nationwide, while staying true to our focus on confidence and modern masculinity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Pictures Networks India (SPNI) has signed deals with a slew of sponsors, including Maruti Suzuki and Maaza, for the upcoming Indian adaptation of Wheel of Fortune.<\/p>\n","protected":false},"author":1412,"featured_media":15575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[4654,4655,154,4656],"class_list":["post-15574","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-akshay-agrawal","tag-sony-pictures-networks-india","tag-wheel-of-fortune","tag-wheel-of-fortune-india","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wheel of Fortune India Signs Slew of Sponsors - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wheel of Fortune India Signs Slew of Sponsors - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Sony Pictures Networks India (SPNI) has signed deals with a slew of sponsors, including Maruti Suzuki and Maaza, for the upcoming Indian adaptation of Wheel of Fortune.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-26T17:12:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T17:28:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2026\/01\/SonyPicturesNetworksIndia-WheelofFortune-0126.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/\",\"name\":\"Wheel of Fortune India Signs Slew of Sponsors - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2026-01-26T17:12:38+00:00\",\"dateModified\":\"2026-01-26T17:28:06+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/wheel-of-fortune-india-signs-slew-of-sponsors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wheel of Fortune India Signs Slew of Sponsors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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