{"id":15508,"date":"2025-12-08T11:04:40","date_gmt":"2025-12-08T16:04:40","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/bbc-studios-rose-hughes-shares-the-advantages-of-formats-in-todays-market\/"},"modified":"2025-12-09T10:15:45","modified_gmt":"2025-12-09T15:15:45","slug":"bbc-studios-rose-hughes-shares-the-advantages-of-formats-in-todays-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/bbc-studios-rose-hughes-shares-the-advantages-of-formats-in-todays-market\/","title":{"rendered":"BBC Studios\u2019 Rose Hughes on the Advantages of Offering Formats"},"content":{"rendered":"<p>From <em>Dancing with the Stars<\/em>\u00a0and\u00a0<em>The Great Bake Off<\/em>\u00a0to the more recent\u00a0<em>Ghosts<\/em>, BBC Studios has been offering international buyers extremely popular formats, with several new ones recently announced. As Rose Hughes, the senior VP of format sales, explains, formats, whether scripted or unscripted, offer buyers proven successes that can be adapted to their audiences. Her teams also provide extensive editorial and production support to local broadcasters.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0In a market challenged by fragmented viewership and declining ad revenues, what advantages does a format represent to buyers?<br \/>\n<strong>HUGHES:<\/strong>\u00a0Formats offer something invaluable in today\u2019s unpredictable landscape: security and scale. When you look at the phenomenal success of\u00a0<em>Dancing with the Stars\u00a0<\/em>in the U.S. on ABC and Disney+, it\u2019s clear why buyers lean into formats. They come with global expertise, brand recognition and a set of tried-and-tested beats that reduce risk. Every broadcaster is facing the same challenges, and formats provide a roadmap through those pain points.<\/p>\n<p><em>Nation\u2019s Dumbest<\/em>\u00a0in Sweden is another recent example. It\u2019s the third international launch of the brand and has delivered 60 percent viewership on VOD while winning its slot every night. TV4 Sweden could draw on the marketing and social strategies perfected by TV2 Norway, while still tailoring the show to Swedish tastes. That\u2019s the beauty of formats: they combine proven success with local creativity, offering buyers confidence, efficiency and adaptability.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0What demand is there for unscripted formats right now? How has BBC Studios been satisfying demand, not only with existing shows but also with new ones?<br \/>\n<strong>HUGHES:\u00a0<\/strong>Unscripted demand is as strong as ever, and we\u2019re proud to see BBC Studios brands continuing to deliver huge audiences worldwide. Shows like\u00a0<em>Dancing with the Stars, The Great Bake Off <\/em>and <em>The 1% Club<\/em>\u00a0tick all the boxes for broadcasters: feel-good, broad, family entertainment that works brilliantly on social media and attracts commercial partners. Fan voting hit a new high in the current series of\u00a0<em>Dancing with the Stars<\/em>, with 55.4 million votes for the recent 20th anniversary special, demonstrating the connection it has with audiences.<\/p>\n<p>But it\u2019s not just about the big names. BBC Studios has a diverse catalog that meets a wide range of needs, from heartfelt formats like\u00a0<em>Our Dementia Choir<\/em>\u00a0and\u00a0<em>Inside Our Autistic Minds<\/em>\u00a0to cost-effective, high-play-along concepts like\u00a0<em>The<\/em>\u00a0<em>Inner Circle<\/em>\u00a0and\u00a0<em>Moneybags<\/em>\u00a0and even dating reality with\u00a0<em>The Honesty Box<\/em>. The key is agility. We pride ourselves on being nimble and responsive to trends, ensuring we can deliver the right show for the right partner at the right time.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0While commissions of scripted series have slowed for various reasons, what demand is there for scripted formats? How has BBC Studios been satisfying demand?<br \/>\n<strong>HUGHES:\u00a0<\/strong>Scripted formats are thriving because they offer broadcasters a way to localize proven stories while showcasing homegrown talent. Comedy formats are notoriously tricky to adapt, yet\u00a0<em>Ghosts<\/em>\u00a0has broken that mold, now in its sixth international version with Greece and Australia recently joining the family. We\u2019re also excited about\u00a0<em>The Office<\/em>\u00a0launching in Mexico on Prime Video and in South Africa next year.<\/p>\n<p>Scripted formats give channels a head start: a preexisting world and storylines that can be tailored to local tastes. BBC Studios\u2019 catalog spans everything from acclaimed thrillers like\u00a0<em>Unforgotten<\/em>\u00a0and\u00a0<em>Criminal Justice<\/em>\u00a0to family dramas such as\u00a0<em>The Split<\/em>\u00a0and\u00a0<em>Smother<\/em>, and feel-good comedies like\u00a0<em>Extras<\/em>. It\u2019s a rich resource for partners looking to create their next must-watch scripted hit.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0With linear viewing generally declining, what strengths does a game show or quiz show offer a broadcaster or channel?<br \/>\n<strong>HUGHES:<\/strong>\u00a0Game shows remain one of the most resilient genres in television. They attract loyal audiences, create appointment viewing and offer incredible opportunities beyond the screen\u2014from apps and board games to live events. They\u2019re also inherently social, sparking conversation and play-along engagement.<\/p>\n<p><em>The 1% Club<\/em>\u00a0is a fantastic example: its Spanish version launched to triumphant ratings for season two on Antena 3\u2014the highest in the show\u2019s history in Spain. In the U.S. on FOX, season two of the show grew its audience by 34 percent to hit a show high in its finale. These successes highlight that fans are engaged during the brand airing. The beauty of game shows is that they can promote audience engagement long after the credits roll. We have numerous examples of this with\u00a0<em>The 1% Club<\/em>, including a best-selling\u00a0<em>The 1% Club<\/em>\u00a0book, an app and a board game. We have more exciting commercial partnerships to announce shortly, too. In a fragmented market, the kind of stickiness and audience engagement built into supporting<em>\u00a0The 1% Club\u00a0<\/em>is gold.<\/p>\n<p><strong>TV FORMATS:\u00a0<\/strong>Would you give some examples of the types of support BBC Studios provides broadcasters or production companies after the sale of a format?<br \/>\n<strong>HUGHES:<\/strong>\u00a0For us, selling a format is just the beginning of the relationship. We\u2019re deeply committed to helping partners make the best possible version of a show for their audience. That means dedicated commercial teams to craft brand partnerships and live-event strategies, and flying producers who provide hands-on and remote support for everything from editorial decisions to production challenges. We host Creative Exchanges for our biggest brands where ideas and challenges are shared across our networks.<\/p>\n<p>Our teams know these brands inside out and care passionately about their success. We work closely with partners to ensure each adaptation stays true to the essence of the format while feeling fresh and local. It\u2019s a collaborative process, and we take pride in being there every step of the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The senior VP of format sales talks about the advantages of offering formats, both unscripted and scripted, in an era of uncertainty and linear viewing decline.<\/p>\n","protected":false},"author":289,"featured_media":15509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[67,69],"tags":[1337,4126],"class_list":["post-15508","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-bbc-studios","tag-rose-hughes","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBC Studios\u2019 Rose Hughes on the Advantages of Offering Formats - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/bbc-studios-rose-hughes-shares-the-advantages-of-formats-in-todays-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Studios\u2019 Rose Hughes on the Advantages of Offering Formats - 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