{"id":15471,"date":"2025-11-17T11:16:16","date_gmt":"2025-11-17T16:16:16","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/electric-robin-inks-development-deal-with-aidy-smith\/"},"modified":"2025-11-17T11:27:44","modified_gmt":"2025-11-17T16:27:44","slug":"electric-robin-inks-development-deal-with-aidy-smith","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/electric-robin-inks-development-deal-with-aidy-smith\/","title":{"rendered":"Electric Robin Inks Development Deal with Aidy Smith"},"content":{"rendered":"<p>The Banijay UK production company Electric Robin and presenter and producer Aidy Smith (<em>The Three Drinkers<\/em>) have entered a deal to co-develop branded and non-branded entertainment formats.<\/p>\n<p>\u201cAidy is widely recognized for his work across television and digital platforms, bringing a unique creative vision and deep understanding of audience engagement,\u201d said Carlotta Rossi Spencer, global head of branded entertainment business development at Banijay Entertainment. \u201cCombined with Electric Robin\u2019s extensive production expertise and proven success in brand partnerships, this collaboration is primed to deliver standout formats that resonate with audiences and clients alike.\u201d<\/p>\n<p>Smith is the co-creator and presenter of Prime Video\u2019s<em> The Three Drinkers<\/em> and a regular contributor to <em>The Independent<\/em> and BBC Radio London. In addition to his media work, he serves as global ambassador for both the Hidden Disabilities Sunflower Scheme and the Tourette Association.<\/p>\n<p>\u201cAidy\u2019s breadth of experience and industry recognition make him an exceptional creative partner,\u201d commented Ross Brandon, co-founder of Electric Robin. \u201cHis deep-rooted connections within the food, drinks and travel sectors, combined with a proven ability to craft compelling, inclusive narratives, will not only unlock access to leading brands and market players but also pave the way for strategic collaborations with consumer-focused partners seeking authentic engagement.\u201d<\/p>\n<p>Smith added, \u201cPartnering with Banijay Entertainment is more than a career milestone. It\u2019s a meaningful leap for neurodivergent representation both in front of and behind the camera. For years, Tourette Syndrome has been pushed to the margins by a lack of faith in our potential. I have spent nearly a decade proving the opposite, creating work that is inclusive, entertaining and commercially strong. Working side by side with Electric Robin and Banijay Entertainment, who have consistently been global leaders in elevating underrepresented voices, I could not be more excited about what we will achieve together. For anyone who was told film or TV was not for them due to their neurodivergence or disability, let this be a reminder of just how capable we are, and how we don\u2019t just belong in this space, we are meant to lead it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Banijay UK production company Electric Robin and presenter and producer Aidy Smith (The Three Drinkers) have entered a deal to co-develop branded and non-branded entertainment formats.<\/p>\n","protected":false},"author":1412,"featured_media":15472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[4580,4581,2279,1821,4582,4583],"class_list":["post-15471","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-aidy-smith","tag-banijay-branded-entertainment","tag-banijay-uk","tag-carlotta-rossi-spencer","tag-electric-robin","tag-ross-brandon","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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