{"id":15469,"date":"2025-11-17T08:50:21","date_gmt":"2025-11-17T13:50:21","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2025-11-24T13:43:57","modified_gmt":"2025-11-24T18:43:57","slug":"global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/","title":{"rendered":"Global Agency\u2019s Izzet Pinto on Creating & Selling New Ideas"},"content":{"rendered":"

Just a few minutes into a conversation with Izzet Pinto, the founder and CEO of Global Agency, his passion for the entertainment business becomes palpable. The company, which distributes scripted dramas worldwide, also licenses hit formats, several of which Pinto created. He values his team\u2019s input in the decision-making process. As he explains to TV Formats<\/em>, belief in an idea and its careful execution are among the keys to offering buyers successful formats.<\/p>\n

TV FORMATS:<\/strong>\u00a0Global Agency is well known for its dramas that have traveled around the world, but, early on, you also started developing formats.
\nPINTO:<\/strong>\u00a0We are well known for our dramas because we were the pioneers in bringing Turkish dramas to the world. We started as a format company back in 2006. When I started the company, I had only one TV format in my catalog. I started with that format, and it really brought us luck\u2014maybe even brought us where we are today. It was a wedding show called\u00a0Perfect Bride<\/em>. After that, we stepped into the drama world, and that got huge. But I\u2019m always a big fan of formats. I always pay attention to representing formats. I have created more than a dozen. Creating formats is my biggest hobby and definitely my biggest passion.<\/p>\n

TV FORMATS:<\/strong>\u00a0How have your teams been able to identify ideas that can travel internationally as a format?
\nPINTO:<\/strong>\u00a0I have six sales directors in the company who have been working for Global Agency for more than ten years, so they have a great deal of experience. When we are approached by a creator, I send the [show\u2019s] trailer to our head of acquisitions, the six people on the sales team and myself. So, we have eight people voting. We need six votes to get the representation, not four or five, but six, because I have to make sure that the majority of us believe in this. When six out of eight people believe in a project, I think it has a chance. Then we take on representation of the format and do our best to license it around the world.<\/p>\n

TV FORMATS:<\/strong>\u00a0Would you give some examples of how your teams have adapted a format to a particular market and audience?
\nPINTO:<\/strong>\u00a0There\u2019s a good example of that\u2014a format that we represent called\u00a0Shopping Monsters<\/em>. It\u2019s about five ladies going shopping with a budget, and they score each other. It\u2019s a very fun format. However, when I first watched it, I didn\u2019t like it at all. But I thought, We have a democratic team, so I should ask them. The majority of the team loved it! So, we took on representation, and it has been our best-selling format ever: in Germany, 3,000 episodes; in France, 2,000 episodes. That\u2019s how we do it. Even though I\u2019m the owner of the company, that doesn\u2019t mean that if I like something, it will sell, or if I don\u2019t like something, it will not sell. Whenever we are pitched a project, we have a brainstorming session on the format. Then we\u2019ll see how it works.<\/p>\n

TV FORMATS:<\/strong>\u00a0Once you\u2019ve sold the format, what support does Global Agency give the broadcaster or the production company to develop and produce the format?
\nPINTO:<\/strong>\u00a0When we license the show, we make sure that the creators visit the set at least two or three times\u2014once in the preproduction stage, once before we go on air and once if the client is not too happy with the ratings. [In that case,] we jump on a plane and go and see if there\u2019s something that they didn\u2019t see and skipped, and if we can fix it. So, we support them a minimum of two or three times. We also have an expert on the team who usually writes the bible. The bibles are between 120 and 150 pages, extremely detailed and really help a lot. We do our best to support them. I\u2019m very happy to say that at least 80 percent of the formats we have sold have worked abroad.<\/p>\n

TV FORMATS:<\/strong>\u00a0What are some of the most successful ones?
\nPINTO:<\/strong>\u00a0So, for example,\u00a0My Wife Rules<\/em>, a cooking show;\u00a0Keep Your Light Shining<\/em>, a singing show;\u00a0Good Singers,\u00a0<\/em>also a singing show, and\u00a0My Style Rocks,<\/em>\u00a0a fashion show. Our best-selling genres so far have been lifestyle\u2014shopping, cooking or singing. These three genres have been the bestsellers in our catalog.<\/p>\n

TV FORMATS:<\/strong>\u00a0Well, certainly lifestyle and cooking are universal themes, and audiences love to watch people sing!
\nPINTO:<\/strong>\u00a0Yes, exactly. And if it\u2019s a good show, it really works.<\/p>\n

TV FORMATS:<\/strong>\u00a0I hear that some companies are having more difficulty introducing a new idea as opposed to a show that is already working in other countries. What\u2019s your experience been with new ideas?
\nPINTO:<\/strong>\u00a0We are one of the rare companies that believes in paper formats. Whether it\u2019s coming from me personally, someone from our team or third-party formats, if we believe in a project, we invest in it, we shoot a pilot, either in Turkey or abroad, and we spend a big marketing campaign for it. It\u2019s all about one country picking up the paper format. If it\u2019s a success, then it travels the world. We have always believed in paper formats and will continue believing in ideas, because everything starts with an idea. When you look at the big formats today, [they all started] as an idea. Then someone believed in it, either shot a pilot or commissioned it. People forget that everything starts as paper. Many people say, Oh, I don\u2019t believe in paper formats, or, We will not invest in paper formats. Maybe I have an entrepreneurial spirit. I have always believed in ideas, and I love the challenge. I love taking an idea and making it big. So, that\u2019s what we do. We invest a lot in an idea and put our best into it, whether it works or not. But I want to do my best, and we need some time to see the progress.<\/p>\n

TV FORMATS:<\/strong>\u00a0Do you have new formats that you\u2019d like to mention?
\nPINTO:<\/strong>\u00a0Yes. There have been two formats in development. One is called\u00a0Smart<\/em>\u00a0Race<\/em>, a quiz game show, and I\u2019m very excited about it. Maybe the reason I\u2019m excited is that I created it! Another one, which can be really huge, I can bet on it, is called\u00a0The<\/em>\u00a0MashUp<\/em>. These are the two major launches coming in early 2026.<\/p>\n

TV FORMATS:<\/strong>\u00a0I love your optimism, and I\u2019m not hearing much of that from the market. Is this part of your nature, or do you feel that the formats market is moving along rather well?
\nPINTO:<\/strong>\u00a0Optimism is one of my characteristics, that\u2019s for sure. You can\u2019t get anywhere with negativity. You have to deliver your best, and then if it doesn\u2019t work, you have to say, OK, next. Don\u2019t cry about it. Just do your best. If it doesn\u2019t work, keep on creating. That\u2019s what we always do. I love my job. I feel so lucky that I am in the entertainment business. There is no other business in the world that is more exciting than this!<\/p>\n","protected":false},"excerpt":{"rendered":"

The founder and CEO talks about how belief in an idea and its careful execution are among the keys to offering buyers successful formats.<\/p>\n","protected":false},"author":289,"featured_media":15470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[67,69],"tags":[101,188],"class_list":["post-15469","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-global-agency","tag-izzet-pinto","pmpro-has-access"],"yoast_head":"\nGlobal Agency\u2019s Izzet Pinto on Creating & Selling New Ideas - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Agency\u2019s Izzet Pinto on Creating & Selling New Ideas - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"The founder and CEO talks about how belief in an idea and its careful execution are among the keys to offering buyers successful formats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-17T13:50:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T18:43:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/11\/Izzet-Pinto_2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Carugati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Carugati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/\",\"name\":\"Global Agency\u2019s Izzet Pinto on Creating & Selling New Ideas - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2025-11-17T13:50:21+00:00\",\"dateModified\":\"2025-11-24T18:43:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/29356fdd67fb1b454e7b8e3d34042925\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Agency\u2019s Izzet Pinto on Creating & Selling New Ideas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/29356fdd67fb1b454e7b8e3d34042925\",\"name\":\"Anna Carugati\",\"description\":\"Anna Carugati is editor at large at World Screen.\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/author\/acarugatiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Global Agency\u2019s Izzet Pinto on Creating & Selling New Ideas - TVFORMATS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/","og_locale":"en_US","og_type":"article","og_title":"Global Agency\u2019s Izzet Pinto on Creating & Selling New Ideas - TVFORMATS","og_description":"The founder and CEO talks about how belief in an idea and its careful execution are among the keys to offering buyers successful formats.","og_url":"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/","og_site_name":"TVFORMATS","article_published_time":"2025-11-17T13:50:21+00:00","article_modified_time":"2025-11-24T18:43:57+00:00","og_image":[{"width":640,"height":421,"url":"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/11\/Izzet-Pinto_2023.jpg","type":"image\/jpeg"}],"author":"Anna Carugati","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Carugati","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/","url":"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/","name":"Global Agency\u2019s Izzet Pinto on Creating & Selling New Ideas - TVFORMATS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvformats\/#website"},"datePublished":"2025-11-17T13:50:21+00:00","dateModified":"2025-11-24T18:43:57+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/29356fdd67fb1b454e7b8e3d34042925"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvformats\/global-agencys-izzet-pinto-on-creating-selling-new-ideas-in-todays-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvformats\/"},{"@type":"ListItem","position":2,"name":"Global Agency\u2019s Izzet Pinto on Creating & Selling New Ideas"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvformats\/#website","url":"https:\/\/worldscreen.com\/tvformats\/","name":"TVFORMATS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/29356fdd67fb1b454e7b8e3d34042925","name":"Anna Carugati","description":"Anna Carugati is editor at large at World Screen.","url":"https:\/\/worldscreen.com\/tvformats\/author\/acarugatiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts\/15469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/comments?post=15469"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts\/15469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/media\/15470"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/media?parent=15469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/categories?post=15469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/tags?post=15469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}