{"id":15427,"date":"2025-10-15T09:59:12","date_gmt":"2025-10-15T13:59:12","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/the-celebrity-apprentice-returning-to-the-bbc-for-christmas-specials\/"},"modified":"2025-10-15T09:59:43","modified_gmt":"2025-10-15T13:59:43","slug":"the-celebrity-apprentice-returning-to-the-bbc-for-christmas-specials","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/the-celebrity-apprentice-returning-to-the-bbc-for-christmas-specials\/","title":{"rendered":"The Celebrity Apprentice Returning to the BBC for Christmas Specials"},"content":{"rendered":"<p><em>The Celebrity Apprentice<\/em> is returning to BBC One and iPlayer for two hour-long specials in support of BBC Children in Need, with Lord Sugar hosting and Karren Brady and Mike Soutar featuring as advisors.<\/p>\n<p>The new specials, produced by Fremantle\u2019s Naked, will send 12 celebrity candidates to Lapland to create a festive biscuit, which they will pitch to the biggest U.K. retailers. For the first time in the show\u2019s history, the retailers will sell the biscuits in stores across the U.K. to support Children in Need.<\/p>\n<p>As part of the episodes, the celebrity candidates will visit the BBC Children in Need-funded project Chickenshed Theatre Trust to share their adverts and offer the children a taste of their biscuits.<\/p>\n<p>\u201cWe are delighted to announce<em> The Celebrity Apprentice: Christmas Specials<\/em>,\u201d said Paul Broadbent, director of programs at Naked. \u201cNot only will the two special episodes be immensely entertaining, but the biscuits made and sold in the lead-up to the show airing will be raising vital funds for BBC Children in Need; it\u2019s a win-win. <em>The Apprentice<\/em> has always been the ultimate test of business acumen and resilience. Now, with well-known faces stepping up to the challenge, we can\u2019t wait to see how they fare under pressure.\u201d<\/p>\n<p>Kalpna Patel-Knight, head of entertainment commissioning at the BBC, commented, \u201cViewers can look forward to the celebrity candidates facing the ultimate festive challenge of creating their own biscuits in aid of BBC Children in Need with plenty of seasonal surprises along the way before they face Lord Sugar in the boardroom, who will decide who has been naughty and who has been nice!\u201d<\/p>\n<p>\u201cThis is the first time we have partnered with <em>The Celebrity Apprentice<\/em>,\u201d noted Tommy Nagra, director of content at BBC Children in Need. \u201cThe spirit of Christmas embodies kindness, generosity and giving, so it\u2019s especially exciting that\u2014for the first time ever\u2014the product created during the show will be available in stores, with proceeds going directly to BBC Children in Need. Right now, we\u2019re only able to fund one in six organizations that ask us for support, so every pound raised will help us reach children across the U.K. who are most in need during these most challenging of times for young people.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Celebrity Apprentice is returning to BBC One and iPlayer for two hour-long specials in support of BBC Children in Need, with Lord Sugar hosting and Karren Brady and Mike Soutar featuring as advisors.<\/p>\n","protected":false},"author":1412,"featured_media":15428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1482,2560,4045,4046,4555,2117,3814,4556,4557],"class_list":["post-15427","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-fremantle","tag-kalpna-patel-knight","tag-karren-brady","tag-lord-sugar","tag-mike-soutar","tag-naked","tag-paul-broadbent","tag-the-celebrity-apprentice","tag-tommy-nagra","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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