Fremantle has struck a content partnership with Viral Nation to develop a slate of creator-led social-first formats.<\/p>\n
Led by the Fremantle label Beach House Pictures, the partnership is designed to build IP that sits natively in the creator ecosystem while leveraging Fremantle\u2019s global production and distribution infrastructure. It will harness Viral Nation\u2019s creator network. Beach House Pictures has several projects already in development.<\/p>\n
The projects in development span unscripted formats and genre hybrids aimed at YouTube audiences and direct-to-audience vertical platforms. They include the social star-making competition Model Creator (MxC)<\/em> and the true-crime series Cr1me C0de<\/em>.<\/p>\n Model Creator (MxC)<\/em>, developed in partnership with Ford Models, sees contestants compete in creative challenges led by mentors from Ford\u2019s international network, with the winner earning representation with Ford Models and Viral Nation.<\/p>\n Cr1me C0de<\/em>, a new format and true-crime series for YouTube, is rooted in access to real cases from around the world and fueled by AI. Viral Nation is directly engaged on audience growth strategy, providing data-driven insights, SEO and digital marketing support, while Fremantle brings global scale and its AI production toolkit to provide creative solutions and accelerate production.<\/p>\n \u201cAt Beach House Pictures, we\u2019ve always believed in storytelling that pushes boundaries, and the creator economy is one of the most exciting frontiers today,\u201d said Donovan Chan, co-founder and creative director at Beach House Pictures. \u201cOur partnership with Viral Nation signals the start of a collaboration all about empowering new voices, new stories and new ways of connecting with global audiences. Developing several trailblazing new projects together, like Model Creator<\/em> and Cr1me C0de<\/em>, we\u2019re taking some of the most popular themes for young audiences today and actively building them from within creator culture.\u201d<\/p>\n Danny Rowlands, senior VP of global development at Fremantle, commented, \u201cFremantle has always been at the forefront of global format innovation, and partnering with Viral Nation gives us a social-first lens on understanding, creative development and audience engagement. Digital creators are fast becoming today\u2019s cultural drivers\u2014shaping tastes, trends and conversations across platforms. This collaboration is the latest step in bringing together Fremantle\u2019s legacy of world-class formats with the immediacy and authenticity of the creator ecosystem.\u201d<\/p>\n \u201cThe most exciting formats today are born from the creator community,\u201d noted Paul Telner, head of programming at Viral Nation. \u201cThey set the tone for what audiences care about and how they connect. Fremantle shares our belief that creators belong at the center of entertainment, and together we can develop shows that are relevant, fearless and built for the platforms where culture is happening.\u201d<\/p>\n D\u00e9cio Restelli Ribeiro, president of Ford Models, added, \u201cAt Ford, our purpose has always been to empower exceptional individuals\u2014not just as models, but as storytellers and entrepreneurs. Model Creator<\/em> embodies that vision. It reflects how today\u2019s generation merges creativity, influence and individuality to shape culture in real time. This partnership allows us to celebrate that evolution and expand what representation means in the modern era.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Fremantle has struck a content partnership with Viral Nation to develop a slate of creator-led social-first formats.<\/p>\n","protected":false},"author":1412,"featured_media":15420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[2163,4542,4544,4541,4540,1482,4543,4539],"class_list":["post-15419","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-beach-house-pictures","tag-danny-rowlands","tag-decio-restelli-ribeiro","tag-donovan-chan","tag-ford-models","tag-fremantle","tag-paul-telner","tag-viral-nation","pmpro-has-access"],"yoast_head":"\n