{"id":15390,"date":"2025-10-10T06:00:08","date_gmt":"2025-10-10T10:00:08","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/tvreal\/"},"modified":"2025-10-10T11:43:39","modified_gmt":"2025-10-10T15:43:39","slug":"nippon-tvs-announces-mipcom-titles","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/nippon-tvs-announces-mipcom-titles\/","title":{"rendered":"Nippon TV Announces MIPCOM Titles"},"content":{"rendered":"<p>Nippon TV\u2019s MIPCOM catalog is led by <em>Mega Catch <\/em>and<em> Secret Little Assistant<\/em>, two formats from Gyokuro Studio, the company\u2019s new in-house studio dedicated to content development for a global audience.<\/p>\n<p><em>Mega Catch<\/em> features one rule\u2014catch an object and survive; miss it and you\u2019re out. \u201cIts strength lies in its versatility, as the objects that players must catch can continuously change, offering a variety of challenges that keep the game fresh and exciting,\u201d says Sayako Aoki, head of international sales at Nippon TV. \u201cThis flexibility allows for multiple variations, making it a format that can easily be tailored to different audiences and markets.\u201d<\/p>\n<p><em>Secret Little Assistant<\/em> sees children secretly visit their parents\u2019 workplaces to help as undercover assistants.<\/p>\n<p>In <em>Big Bad Bluff<\/em>, celebrities enter twisted storybook worlds. \u201cBeneath the charm lies a game of bluff, misdirection and mind tricks,\u201d Aoki says. \u201cOnly the sharpest minds win the cash prize.\u201d<\/p>\n<p>\u201cWhile each of our projects has a unique origin, they all have the potential to resonate with an international audience,\u201d Aoki notes. \u201cFrom dynamic game shows to heartfelt reality series and fresh takes on familiar genres, we have the flexibility to create a wide variety of formats that can appeal to diverse international audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nippon TV\u2019s MIPCOM catalog is led by Mega Catch and Secret Little Assistant, two formats from Gyokuro Studio, the company\u2019s new in-house studio dedicated to content development for a global audience.<\/p>\n","protected":false},"author":1,"featured_media":15393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[4454,4341,4455,314,3534,4456],"class_list":["post-15390","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-big-bad-bluff","tag-gyokuro-studio","tag-mega-catch","tag-nippon-tv","tag-sayako-aoki","tag-secret-little-assistant","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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